Unkover your competitors’ Marketing Secrets
Say goodbye to wasting hours on competitor analysis by equipping your team with an AI-driven, always-on competitive intelligence platform.
Say goodbye to wasting hours on competitor analysis by equipping your team with an AI-driven, always-on competitive intelligence platform.
Stay Ahead with AI-DRIVEN Competitive Intelligence
Unkover is your AI-driven Competitive Intelligence team delivering critical updates about your competitors the moment they happen:
Track your competitors website changes
Why spend all day stalking the competition when you don’t have to?
With Unkover, you’ll know instantly when your competitors tweak their messaging or shake up their pricing. No more endless scrolling through their sites or second-guessing your strategies.
Let us do the heavy lifting for you, ensuring you’re always in the loop by notifying you the moment a critical change happens on your competitor’s pages.
Sit back, relax, and keep winning—Unkover makes sure you’re not just in the game, you’re always a step ahead.
Read your competitors emails
Companies love updating their customers and prospects about relevant news, product updates, and special offers.
That juicy info from your competitors? It’s yours too. Unkover will automatically capture all their emails and bring them right to your doorstep—accessible to your entire team, anytime.
[COMING SOON: Our fine-tuned AI will sift through these emails, extract key information and send them over to the best team within your org. Less noise, more signal!]
We hear you! Unkover’s goal is not to flood you with tons of data points that no one in your team will ever read. We gather competitive intelligence from thousands of data sources and use AI to highlight actionable information to the right team in your company.
Say goodbye to noise. We’re 100% signal.
ROADMAP
We’re excited to get Unkover in your hands as soon as possible and keep building the best competitive intelligence tool with your precious feedback. The roadmap for the next few months is already exciting, so take a look!
While we build and deliver, here’s our promise to you: as an early tester and customer, you’ll lock in an exclusive bargain price we’ll never offer again in the future.
Spy on your competitors’ full marketing strategy: social, ads, content marketing, email flows, and more.
Track competitive Win/Loss analysis and build battle cards. Get alerted at every pricing change.
Get immediate alerts when competitors announce new features or major releases. Identify strengths and weaknesses from online reviews.
Get the competitive intelligence you need where you need it: Slack, eMail, MS Teams, Salesforce, Hubspot, Pipedrive and more.
slack integration
Unkover’s Slack integration lets you keep your whole team up to speed with your competitors’ updates.
Join now to lock in an exclusive 50% lifetime discount
For startups and small teams, it’s the essential toolkit you need to keep an eye on a select few competitors.
Up to 5 competitors
50 pages monitored
10 email workflows
3-day data refresh
$39
/per month
$ 79
50% discount
Billed annually
For growing businesses, it allows you to monitor more competitors, pages, and email workflows.
Up to 10 competitors
100 pages monitored
20 email workflows
1-day data refresh
$79
/per month
$ 159
50% discount
Billed annually
For large companies, it is tailored to meet the needs of multiple teams needing granular insights.
Custom number of competitors
Custom number of pages monitored
Custom number of email workflows
Hourly data refresh
Custom price
Billed annually
“Pivot to meet the current demand…” or so they say.
It’s easier said than done. How does one go about it in the middle of crippling economic conditions?
We don’t have a magic formula, but we’ll try.
In this guide, we’ll share with you how five successful companies re-created their revenue strategy and uncovered new revenue opportunities, despite feeling uncertain about the global outlook.
A revenue strategy is a plan that increases revenue by amplifying short-term (e.g., cold calls) and long-term sales initiatives (e.g., marketing and sales alignment).
Chief revenue officers (CROs) usually lead revenue strategies. In their role, they coordinate all revenue-focused departments, break down silos, and encourage cross-functional collaboration.
When departments work closely together, companies improve operations, deliver a better customer experience, and accelerate revenue by a mile—so much so that win rates and customer retention rates can improve by 38% and 36%, respectively.
Best for startups that want to stand out in a competitive industry
What’s involved in this successful revenue strategy:
Real-life example ft. CorporateFilming and FranchiseFilming
Over-saturated markets make it difficult for companies to stand out. Corporate Filming and its sister company, FranchiseFilming, are no strangers to this predicament.
“There are 57,000 videographers in the U.S.,” shares Trevor Rappleye, the CEO of the video production companies, with Breadcrumbs. “Why should anyone choose us to create videos?”
As part of the effort to identify common pain points and differentiate themselves from the competition, Trevor and his team researched their customers in events and sales calls.
Here are the top three client concerns they discovered:
Note how the problems revolve around the logistical challenges of making a video. In the end, the team launched a VIP subscription model to address these concerns:
These new value props enable clients to get their monthly videos quickly on autopilot while avoiding the hassle of re-signing a new contract every time they need a new video.
Over time, both companies saw a 900% growth in sales.
Best for agencies with a collaborative culture and shared purpose
What’s involved in this successful revenue strategy:
Real-life example ft. Second Eclipse
The COVID-19 pandemic will go down in history as the worst of times. Across the globe, companies saw their customer base dwindling and revenue plummeting.
Second Eclipse, a full-funnel B2B digital marketing agency, noticed its prospects and clients unwilling to take on additional expenses because of the economic uncertainty.
The team introduced a partnership model to combat this pricing objection. A representative spoke to Breadcrumbs about the idea:
“We created a shared success and partnership model with certain prospects or customers that we truly believe in. We do the marketing at a cost or loss on our end, but we get a revenue share of the business.”
Clients have nothing to lose in this model. If the agency fails to hit the revenue target, they don’t pay a single cent.
It’s a risky move. If you want to replicate this model in your agency, consider the following tips from the Second Eclipse team:
(i) Change your mindset
This is a partnership, not a standard work agreement with a client. Treat the relationship as such.
(ii) Lay everything clearly in the partnership contract
There shouldn’t be any ambiguity about what’s required from both parties.
Avoid DIY-ing the contract. Hire an attorney and include details like the responsibilities, associated costs like LLC fees, definitions of success, compensation levers, and how the partnership can be renewed or dissolved.
(iii) Vet, vet, vet
Partnerships are long-term, so do your due diligence.
Vet the company, the stakeholders you’re working with, and the business’s current state. No amazing marketing strategy can save a company that’s about to go bankrupt.
(iv) Listen to your gut
It’s a red flag if you feel a sense of dread about your new partner. For partnerships to work, you need to be fully invested and excited about the project.
Best for startups that want more predictable revenue
What’s involved in this successful revenue strategy:
Real-life example ft. Marquet Media, LLC
A predictable revenue stream boasts multiple benefits.
Not only does it promote long-term sustainable growth, but it also helps you plan the marketing and sales resources required ahead of time.
Marquet Media, a public relations agency for beauty and wellness brands, redefined its ideal customer profile (ICP).
It did this by evaluating the market, its strengths and weaknesses, the type of clients the team enjoyed working with the most, and their successes and struggles.
After sketching the target client’s profile, the agency researched their age group, interests and hobbies, lifestyle, education, and habits. It then turned its ten à la carte services into three main packages while keeping the client’s biggest pain points in mind.
A customer research project of this size requires time and effort. One way to speed up the process is to use a tool like Breadcrumbs Reveal. Our free tool analyzes your marketing, sales, and product data to highlight the specific attributes and actions that bring you revenue.
Here’s how it works:
Take note of the attributes and actions that reflect your most profitable customers and update your ICP accordingly.
Ebook
Ideal Customer Profile (ICP) Worksheet
Learn how to create an Ideal Customer Profile and build a successful sales strategy with this Ideal Customer Profile (ICP) Worksheet.
Use the ICP as a guide in your prospecting. For example, suppose the characteristics include telecommunication companies in Canada. In that case, sales teams could select the relevant filters in LinkedIn Sales Navigator and search for the prospective customers they should target.
When you focus on your best customers today, you spend less time qualifying leads and increase revenue in the long run.
In Marquet Media’s case, it saw a 15% increase in ARR.
Grab your free Reveal account today.
Best for startups experiencing economic shifts
What’s involved in this successful revenue strategy:
Real-life example ft. Hyre
Shifting economic conditions always introduces new challenges. Either pivot to meet the current demand or shut down your business for good.
For Hyre, a workforce management software company, 2020 was supposed to be its best year yet. The team was hard at work helping companies in the hospitality industry run their HR department.
When COVID-19 swept across the world and squashed its revenue to $0 in just 48 hours, the team had to come up with a new plan, fast.
“There was nothing left for us in the industry,” recounts Eropa Stein, founder and CEO of Hyre. “The pandemic forced us to redraw our strategic plans.”
Back to the drawing board, Eropa and her team began researching the market and quickly discovered an interesting trend: long-term care facilities (LTCs) were struggling to manage the medical staff’s schedules. Realizing the market potential, the startup pivoted to the healthcare industry.
“In the beginning, we were a bit fearful about getting involved because many of them were in hot water. But then we thought this is a great opportunity to help those who need it the most, and we changed our tune.”
Eropa Stein, CEO and founder of Hyre, on her initial worries on pivoting to the healthcare sector
The team implemented a simple approach: cold outreach.
Eropa shares with Breadcrumbs, “We cold called and emailed and messaged HR managers on LinkedIn.”
Hyre successfully landed its first LTC client after two weeks of outreach, and it snowballed from there.
Speed up your sales cycle with a plug-and-play scoring platform like Breadcrumbs. This gives you an in-depth view of your customer journey and the leads who are most ready to buy from you.
Here’s how the holistic approach works:
Breadcrumbs will send all scoring information back to your CRM platform, notifying you of every sales opportunity.
Using a contact scoring tool like Breadcrumbs improves your sales process and win rate as you’re focusing only on leads with high buying intent. Instead of going after leads who are not ready to hear from you, you’re pitching to leads further down the funnel (hello, conversions).
You can also use Breadcrumbs to identify loyal customers with cross- and upsell potential and at risk of churning.
Start your free account today.
Best for startups experiencing a stagnant revenue growth
What’s involved in this successful revenue strategy:
Real-life example ft. Credit Summit
If you don’t branch into an untapped market, you’re leaving money on the table.
Credit Summit wasn’t reaching its revenue goals for sustainable growth, despite doing well in its niche. When Breadcrumbs spoke to Carter Seuthe, the VP of content, he admits, “We pigeon-holed ourselves a bit. Our scope was too narrow.”
Their new revenue strategy mainly comprises expanding their content. Carter and his team sought different financial experts for their new content and adjusted their PPC strategy to reflect the changes.
Credit Summit’s content originally focused on building and repairing credit scores.
Today, the publication’s wide range of topics extends beyond budgeting, investments, and advanced personal finance strategies.
It’s grown into a one-stop financial content hub.
The more valuable your content is, the higher the odds of you winning your audience’s attention, trust, and sale.
These five different businesses share a common thread:
They pivot to meet the current demand.
Go to your target customer to dig deep into their biggest pain points. From then on, you’ll discover trends and identify a revenue opportunity or two.
And while you’re at it, complement your revenue strategy with Breadcrumbs. Our plug-and-play contact scoring platform gives you better visibility of any qualified leads of your choice.