Unkover your competitors’ Marketing Secrets
Say goodbye to wasting hours on competitor analysis by equipping your team with an AI-driven, always-on competitive intelligence platform.
Say goodbye to wasting hours on competitor analysis by equipping your team with an AI-driven, always-on competitive intelligence platform.
Stay Ahead with AI-DRIVEN Competitive Intelligence
Unkover is your AI-driven Competitive Intelligence team delivering critical updates about your competitors the moment they happen:
Track your competitors website changes
Why spend all day stalking the competition when you don’t have to?
With Unkover, you’ll know instantly when your competitors tweak their messaging or shake up their pricing. No more endless scrolling through their sites or second-guessing your strategies.
Let us do the heavy lifting for you, ensuring you’re always in the loop by notifying you the moment a critical change happens on your competitor’s pages.
Sit back, relax, and keep winning—Unkover makes sure you’re not just in the game, you’re always a step ahead.
Read your competitors emails
Companies love updating their customers and prospects about relevant news, product updates, and special offers.
That juicy info from your competitors? It’s yours too. Unkover will automatically capture all their emails and bring them right to your doorstep—accessible to your entire team, anytime.
[COMING SOON: Our fine-tuned AI will sift through these emails, extract key information and send them over to the best team within your org. Less noise, more signal!]
We hear you! Unkover’s goal is not to flood you with tons of data points that no one in your team will ever read. We gather competitive intelligence from thousands of data sources and use AI to highlight actionable information to the right team in your company.
Say goodbye to noise. We’re 100% signal.
ROADMAP
We’re excited to get Unkover in your hands as soon as possible and keep building the best competitive intelligence tool with your precious feedback. The roadmap for the next few months is already exciting, so take a look!
While we build and deliver, here’s our promise to you: as an early tester and customer, you’ll lock in an exclusive bargain price we’ll never offer again in the future.
Spy on your competitors’ full marketing strategy: social, ads, content marketing, email flows, and more.
Track competitive Win/Loss analysis and build battle cards. Get alerted at every pricing change.
Get immediate alerts when competitors announce new features or major releases. Identify strengths and weaknesses from online reviews.
Get the competitive intelligence you need where you need it: Slack, eMail, MS Teams, Salesforce, Hubspot, Pipedrive and more.
slack integration
Unkover’s Slack integration lets you keep your whole team up to speed with your competitors’ updates.
Join now to lock in an exclusive 50% lifetime discount
For startups and small teams, it’s the essential toolkit you need to keep an eye on a select few competitors.
Up to 5 competitors
50 pages monitored
10 email workflows
3-day data refresh
$39
/per month
$ 79
50% discount
Billed annually
For growing businesses, it allows you to monitor more competitors, pages, and email workflows.
Up to 10 competitors
100 pages monitored
20 email workflows
1-day data refresh
$79
/per month
$ 159
50% discount
Billed annually
For large companies, it is tailored to meet the needs of multiple teams needing granular insights.
Custom number of competitors
Custom number of pages monitored
Custom number of email workflows
Hourly data refresh
Custom price
Billed annually
DEFINITION
First-party data is the data you directly obtain from your customers through Google Analytics, tracking user behavior on the website and your product, customer feedback, and the likes. Third-party data is data that comes from outside of your organization through web cookie tracking and third-party data marketplaces.
First-party data is a significantly valuable data source as your data comes directly from your customers, reducing the potential of misinterpretation and errors.
Examples of first-party data include user activity, customer interactions, customer surveys, feedback programs, engagement, purchase history, and behavior data.
Third-party data typically involves purchasing data from another company, researching available information, or partnering with another business for a mutual benefit. You can even purchase this data from popular third-party data marketplaces like Nielsen and Acxiom.
While you may not have to work so hard to collect this data, you can’t ensure this data’s reliability and accuracy.
Both first-party data and third-party data allow you to get customer information and can be leveraged to drive conversions and create a great customer experience.
First-party data has a long list of pros as it’s more relevant to your business and you can trust its accuracy. The only concern here is efficiently gathering, managing, and storing this data to help deliver sales and marketing insights to your team.
Used in conjunction with first-party data, third-party data can help you reach a wider set of audiences and help improve targeting.
Start closing better deals faster, expanding into your customer base and holding on to customers longer (we do retention too)!
First-party data is the data that you collect directly from your customers and audience either through interactions with them, tracking user behavior on your product, or through channels like your website.
First-party data enhances, complements, or reduces the need for other kinds of data. This data can be used to create marketing content, ads, and entire experiences to personalize the user journey. Your product development relies on first-party data, as well.
Here are a few examples of first-party data:
With first-party data, you can see how a customer moved from an email to your website to your product before making a purchase. By monitoring these activities, you can create different experiences for different segments and guide behaviors that drive conversions.
Independent researchers and data aggregator platforms run surveys, feedback forms, and interviews to gather information about a large audience. This data is then sold to organizations and becomes their third-party data.
Here are a few examples of third-party data:
Third-party data is mostly conducted on random sample sizes and as the information is given by anybody willing to fill out the form and not from certain segments, it’s tough to predict whether this data will be helpful for your business.
You should conduct proper research to understand where and how the data has been collected before you finalize your third-party data provider.
While it’s easier to buy third-party data and gather insights from just one source, it’s better to not rely on third-party data as your primary data source. Here’s why:
On the other hand, making use of first-party data will benefit you on multiple fronts like:
You can always go for a combination of both of these data sources to have even more effective targeting and push users down the marketing funnel.
While handling such a large set of data may seem daunting, it’s necessary for your growth. Use a platform like Breadcrumbs to unravel insights from your data sources and score leads easily to find the best revenue opportunities, and more.
Start closing better deals faster, expanding into your customer base and holding on to customers longer (we do retention too)!
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