Unkover Logo
Breadcrumbs Logo

Join now to lock in an exclusive 50% lifetime discount

Screenshot - Competitors Choice

Stay Ahead with AI-DRIVEN Competitive Intelligence

Always-on competitive intelligence team

Unkover is your AI-driven Competitive Intelligence team delivering critical updates about your competitors the moment they happen:

  • Relevant Page Changes
  • New Funding Rounds
  • Customer reviews
  • Press mentions
  • Acquisitions & Exits
  • SEO gaps & opportunities

Track your competitors website changes

Keep tabs on your competitors key pages

Why spend all day stalking the competition when you don’t have to?

With Unkover, you’ll know instantly when your competitors tweak their messaging or shake up their pricing. No more endless scrolling through their sites or second-guessing your strategies.

Let us do the heavy lifting for you, ensuring you’re always in the loop by notifying you the moment a critical change happens on your competitor’s pages.

Sit back, relax, and keep winning—Unkover makes sure you’re not just in the game, you’re always a step ahead.

Screenshot of Unkover's feature that tracks competitors key website pages

Read your competitors emails

Get competitor insights directly from the source

Companies love updating their customers and prospects about relevant news, product updates, and special offers.

That juicy info from your competitors? It’s yours too. Unkover will automatically capture all their emails and bring them right to your doorstep—accessible to your entire team, anytime.

[COMING SOON: Our fine-tuned AI will sift through these emails, extract key information and send them over to the best team within your org. Less noise, more signal!]

There’s no use in gathering intelligence unless it’s actionable!

We hear you! Unkover’s goal is not to flood you with tons of data points that no one in your team will ever read. We gather competitive intelligence from thousands of data sources and use AI to highlight actionable information to the right team in your company.

Say goodbye to noise. We’re 100% signal.


A sneak peek into what’s coming

We’re excited to get Unkover in your hands as soon as possible and keep building the best competitive intelligence tool with your precious feedback. The roadmap for the next few months is already exciting, so take a look!

While we build and deliver, here’s our promise to you: as an early tester and customer, you’ll lock in an exclusive bargain price we’ll never offer again in the future.


Marketing Hub

Spy on your competitors’ full marketing strategy: social, ads, content marketing, email flows, and more.


Sales Hub

Track competitive Win/Loss analysis and build battle cards. Get alerted at every pricing change.


Product Hub

Get immediate alerts when competitors announce new features or major releases. Identify strengths and weaknesses from online reviews.



Get the competitive intelligence you need where you need it: Slack, eMail, MS Teams, Salesforce, Hubspot, Pipedrive and more.

Screenshot Slack Notifications

Choose your plan

Join now to lock in an exclusive 50% lifetime discount

Save 20%


Up to 5 competitors

50 pages monitored

10 email workflows

3-day data refresh


/per month

$ 79


Up to 10 competitors

100 pages monitored

20 email workflows

1-day data refresh


/per month

$ 159


Custom number of competitors

Custom number of pages monitored

Custom number of email workflows

Hourly data refresh

Custom price

What Are PLG Tools?

PLG tools are part of a SaaS company’s tech stack that help make key operations smoother, from user acquisition to user retention. Because a SaaS company using PLG go-to-market strategy relies on its product to acquire customers, these PLG tools help make their product shine.

💡Understanding PLG Tools

A product-led growth model requires a shift from traditional sales and marketing strategies. For this reason, companies adopting PLG need a different set of tools to assist them with this new model.

PLG is not just limited to the product. A PLG company needs to understand the user journey, take care of user feedback, and put their best customer service and customer support forward. With so many moving operations involved, they need a tech stack consisting of PLG tools that equips them to implement the strategy.

The problem? There is a dizzying number of tools available today, which makes it difficult to identify the ones that fit your needs.

🖋 Takeaway

PLG tools are a necessity for a PLG company that wants to keep operations and team collaborations as smooth as possible. 

While selecting PLG tools, make sure you cover each and every step of the user journey and select tools based on that. This includes user acquisition, onboarding, retention, and more.

What Are PLG Tools?

PLG tools are apps and software that help PLG companies in their operations like marketing, sales, analytics, and more. 

As PLG strategy has many simultaneously moving operations, having a tech stack that makes it easier to manage is critical. In the absence of such tools, different departments work in siloes which leads to scattered information and data.

List Of PLG Tools

Here’s a list of tools according to the purpose of the tool:


The onboarding experience is one of the most crucial steps in a PLG strategy for two reasons: 

  1. It gives you user data you need to optimize the user experience 
  2. The user gets familiar with the usage of your product 

You can use the onboarding experience to guide the users to their ‘aha moment’ in which the user understands the utility of your product for them.

Here are some tools you can use for user onboarding: Pendo.io, Lou, and Userflow.

User Feedback

From reviews to bug reports, user feedback helps you make your product better. This becomes even more important in a PLG GTM strategy as your product is the star. 

While selecting a user feedback tool, you need to check whether the tool aggregates the feedback received across all channels–from in-app to a G2 review and beyond. 

Tools for user feedback: Typeform, Refiner


PLG CRM differs from a traditional CRM as the PLG model calls for integrated customer data, including users using freemium or free trial subscriptions. 

What’s more, a traditional CRM only incorporates the sales team. PLG requires every department to work together and includes a lot of data that different teams need. For example, both the customer success and the sales team need access to the in-product user data that they can use to solve a user’s problem but also upsell them.

Tools: Breadcrumbs

Product Analytics

In-product user data is the foundation of converting a user to a paid customer. For this reason, product analytics tools should be the main focus of your tech stack. 

This gives you insights into how a user is using your product, the most frequently used product, and where the user is getting stuck.

While selecting a product analytics tool, you need to make sure it’s easily accessible by every team, be it marketing or sales, as the product data is important to devise every strategy.

Best tools: Amplitude, Google Analytics, and Heap

Marketing Automation

Marketing is what attracts new users to your product. 

Marketing automation tools help you automate most parts of your marketing, from creating email marketing campaigns to social media marketing campaigns.

Best tools: Marketo and customer.io 

Customer Success

Like user feedback, customer success is geared towards providing the best possible experience to your existing users. Customer success tools aim at aggregating customer data to keep tab at customer health.

Best tools: Catalyst and Zendesk 

How To Select Your Product-Led Growth Tools

There are unlimited tools available for every need. Here’s how you can choose the right tools for your specific needs:

  • Set goals early on: Before you choose a tool, make sure it aligns with your larger PLG strategy. Create an objective for every tool before including it in your tech stack. This way, you’ll know if the selected tools are contributing to your growth or not.
  • Easy-to-use products: Most PLG tools will be used by different teams, from marketing to customer success. Select a tool that’s easy to use and can be learned easily.
  • Fit for each stage of the customer journey: You need to have tools for every stage of the user journey–from onboarding to retention. Make sure you don’t have too many tools for one stage and no tool for another.