Unkover your competitors’ Marketing Secrets
Say goodbye to wasting hours on competitor analysis by equipping your team with an AI-driven, always-on competitive intelligence platform.
Say goodbye to wasting hours on competitor analysis by equipping your team with an AI-driven, always-on competitive intelligence platform.
Stay Ahead with AI-DRIVEN Competitive Intelligence
Unkover is your AI-driven Competitive Intelligence team delivering critical updates about your competitors the moment they happen:
Track your competitors website changes
Why spend all day stalking the competition when you don’t have to?
With Unkover, you’ll know instantly when your competitors tweak their messaging or shake up their pricing. No more endless scrolling through their sites or second-guessing your strategies.
Let us do the heavy lifting for you, ensuring you’re always in the loop by notifying you the moment a critical change happens on your competitor’s pages.
Sit back, relax, and keep winning—Unkover makes sure you’re not just in the game, you’re always a step ahead.
Read your competitors emails
Companies love updating their customers and prospects about relevant news, product updates, and special offers.
That juicy info from your competitors? It’s yours too. Unkover will automatically capture all their emails and bring them right to your doorstep—accessible to your entire team, anytime.
[COMING SOON: Our fine-tuned AI will sift through these emails, extract key information and send them over to the best team within your org. Less noise, more signal!]
We hear you! Unkover’s goal is not to flood you with tons of data points that no one in your team will ever read. We gather competitive intelligence from thousands of data sources and use AI to highlight actionable information to the right team in your company.
Say goodbye to noise. We’re 100% signal.
ROADMAP
We’re excited to get Unkover in your hands as soon as possible and keep building the best competitive intelligence tool with your precious feedback. The roadmap for the next few months is already exciting, so take a look!
While we build and deliver, here’s our promise to you: as an early tester and customer, you’ll lock in an exclusive bargain price we’ll never offer again in the future.
Spy on your competitors’ full marketing strategy: social, ads, content marketing, email flows, and more.
Track competitive Win/Loss analysis and build battle cards. Get alerted at every pricing change.
Get immediate alerts when competitors announce new features or major releases. Identify strengths and weaknesses from online reviews.
Get the competitive intelligence you need where you need it: Slack, eMail, MS Teams, Salesforce, Hubspot, Pipedrive and more.
slack integration
Unkover’s Slack integration lets you keep your whole team up to speed with your competitors’ updates.
Join now to lock in an exclusive 50% lifetime discount
For startups and small teams, it’s the essential toolkit you need to keep an eye on a select few competitors.
Up to 5 competitors
50 pages monitored
10 email workflows
3-day data refresh
$39
/per month
$ 79
50% discount
Billed annually
For growing businesses, it allows you to monitor more competitors, pages, and email workflows.
Up to 10 competitors
100 pages monitored
20 email workflows
1-day data refresh
$79
/per month
$ 159
50% discount
Billed annually
For large companies, it is tailored to meet the needs of multiple teams needing granular insights.
Custom number of competitors
Custom number of pages monitored
Custom number of email workflows
Hourly data refresh
Custom price
Billed annually
DEFINITION
PLG companies or product-led growth companies are SaaS businesses using their product to drive growth, customer acquisition, and customer retention.
The traditional goal of sales-led companies is to move a potential buyer forward in the sales cycle. The sales personnel explain the product’s benefits and how they can help the potential user.
The caveat here is that the prospect doesn’t get to use the product firsthand to decide whether the product is indeed helpful for them. Even if your product solves a problem, the value gap is wide.
They are also more likely to churn as the prospect might conclude that your product isn’t that helpful to them specifically.
Product-led growth companies take this problem head-on and solve it by letting the user try their product via a freemium model or a free trial. Such companies don’t need to convince the prospects by telling them the use-cases. Instead, they let the users decide the usefulness by guiding them towards that all-important ‘aha’ moment as soon as possible.
As users only become paying customers after experiencing the value, the chances of them staying longer are higher, leading to a low churn rate.
A PLG company works on the product-led growth method, where it uses the product to generate revenue. The company offers a free trial or a freemium model, allowing their prospects to use the product without any cost and upgrading to a paid plan only if they find value in the product.
Product-led growth companies have a lower churn rate and are able to scale faster as they don’t need a large sales team to convert users.
If you’re considering a product-led growth model for your organization, you must ensure you have an ICP and a product-market fit.
Start closing better deals faster, expanding into your customer base and holding on to customers longer (we do retention too)!
Product-led growth companies implement the PLG go-to-market strategy where they leverage their product to increase sales while keeping customer churn in check.
PLG companies allow their ideal audience to instantly experience their product’s value. In contrast, most sales-led companies take a long time for their users to experience the core value.
If your user doesn’t understand how your product will help them as soon as possible, they’ll experience a value gap, leading to a loss of interest in your product. PLG companies have a smoother onboarding experience, making it almost impossible for users to not experience the value.
Examples of product-led growth (PLG) companies: Slack, Calendly, Dropbox
A PLG company has several benefits over a sales-led company:
To transition into a PLG company, you must have:
Your ICP is the foundation of a successful PLG company. However, the problem for PLG companies is not being able to be able to validate the ICP assumptions. As a result, they keep pursuing wrong client profiles, wasting time and resources.
The solution: With Breadcumbs Reveal, your sales team can connect multiple CRMs and validate your ICP assumptions with actual data and/or discover completely new ICPs worth focusing on.
Start closing better deals faster, expanding into your customer base and holding on to customers longer (we do retention too)!
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