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Stay Ahead with AI-DRIVEN Competitive Intelligence

Always-on competitive intelligence team

Unkover is your AI-driven Competitive Intelligence team delivering critical updates about your competitors the moment they happen:

  • Relevant Page Changes
  • New Funding Rounds
  • Customer reviews
  • Press mentions
  • Acquisitions & Exits
  • SEO gaps & opportunities

Track your competitors website changes

Keep tabs on your competitors key pages

Why spend all day stalking the competition when you don’t have to?

With Unkover, you’ll know instantly when your competitors tweak their messaging or shake up their pricing. No more endless scrolling through their sites or second-guessing your strategies.

Let us do the heavy lifting for you, ensuring you’re always in the loop by notifying you the moment a critical change happens on your competitor’s pages.

Sit back, relax, and keep winning—Unkover makes sure you’re not just in the game, you’re always a step ahead.

Screenshot of Unkover's feature that tracks competitors key website pages

Read your competitors emails

Get competitor insights directly from the source

Companies love updating their customers and prospects about relevant news, product updates, and special offers.

That juicy info from your competitors? It’s yours too. Unkover will automatically capture all their emails and bring them right to your doorstep—accessible to your entire team, anytime.

[COMING SOON: Our fine-tuned AI will sift through these emails, extract key information and send them over to the best team within your org. Less noise, more signal!]

There’s no use in gathering intelligence unless it’s actionable!

We hear you! Unkover’s goal is not to flood you with tons of data points that no one in your team will ever read. We gather competitive intelligence from thousands of data sources and use AI to highlight actionable information to the right team in your company.

Say goodbye to noise. We’re 100% signal.


A sneak peek into what’s coming

We’re excited to get Unkover in your hands as soon as possible and keep building the best competitive intelligence tool with your precious feedback. The roadmap for the next few months is already exciting, so take a look!

While we build and deliver, here’s our promise to you: as an early tester and customer, you’ll lock in an exclusive bargain price we’ll never offer again in the future.


Marketing Hub

Spy on your competitors’ full marketing strategy: social, ads, content marketing, email flows, and more.


Sales Hub

Track competitive Win/Loss analysis and build battle cards. Get alerted at every pricing change.


Product Hub

Get immediate alerts when competitors announce new features or major releases. Identify strengths and weaknesses from online reviews.



Get the competitive intelligence you need where you need it: Slack, eMail, MS Teams, Salesforce, Hubspot, Pipedrive and more.

Screenshot Slack Notifications

Choose your plan

Join now to lock in an exclusive 50% lifetime discount

Save 20%


Up to 5 competitors

50 pages monitored

10 email workflows

3-day data refresh


/per month

$ 79


Up to 10 competitors

100 pages monitored

20 email workflows

1-day data refresh


/per month

$ 159


Custom number of competitors

Custom number of pages monitored

Custom number of email workflows

Hourly data refresh

Custom price

What Is A PLG Company?

PLG companies or product-led growth companies are SaaS businesses using their product to drive growth, customer acquisition, and customer retention. 

💡Understanding PLG Company

The traditional goal of sales-led companies is to move a potential buyer forward in the sales cycle. The sales personnel explain the product’s benefits and how they can help the potential user.

The caveat here is that the prospect doesn’t get to use the product firsthand to decide whether the product is indeed helpful for them. Even if your product solves a problem, the value gap is wide.

They are also more likely to churn as the prospect might conclude that your product isn’t that helpful to them specifically. 

Product-led growth companies take this problem head-on and solve it by letting the user try their product via a freemium model or a free trial. Such companies don’t need to convince the prospects by telling them the use-cases. Instead, they let the users decide the usefulness by guiding them towards that all-important ‘aha’ moment as soon as possible.

As users only become paying customers after experiencing the value, the chances of them staying longer are higher, leading to a low churn rate.

🖋 Takeaway

A PLG company works on the product-led growth method, where it uses the product to generate revenue. The company offers a free trial or a freemium model, allowing their prospects to use the product without any cost and upgrading to a paid plan only if they find value in the product.

Product-led growth companies have a lower churn rate and are able to scale faster as they don’t need a large sales team to convert users. 

If you’re considering a product-led growth model for your organization, you must ensure you have an ICP and a product-market fit.

What Is A PLG Company?

Product-led growth companies implement the PLG go-to-market strategy where they leverage their product to increase sales while keeping customer churn in check. 

PLG companies allow their ideal audience to instantly experience their product’s value. In contrast, most sales-led companies take a long time for their users to experience the core value.

If your user doesn’t understand how your product will help them as soon as possible, they’ll experience a value gap, leading to a loss of interest in your product. PLG companies have a smoother onboarding experience, making it almost impossible for users to not experience the value.

Examples of product-led growth (PLG) companies: Slack, Calendly, Dropbox

Advantages Of Product-Led Growth Companies

A PLG company has several benefits over a sales-led company:

  • Flexible budget. As PLG companies don’t have to maintain a large sales team, the customer acquisition cost is already reduced. Plus, as customer churn is lower, the lifetime value of a customer increases, adding to the revenue.
  • Focus on product development. As the product is the growth driver and with the availability of funds, the company can focus on developing and improving their product further, listening to customers, and implementing the changes. PLG companies also have access to direct user data, which they can use to understand the needs of their audience better.
  • Higher customer retention rate. Customers upgrade to a paid plan only after understanding the benefits of the product. This makes sure you’re not constantly running the acquisition-churn cycle. Not only that, the constant product development also helps in keeping a customer longer.

Factors To Consider Before Turning Into A PLG Company

To transition into a PLG company, you must have:

  • Ideal customer profile (ICP). Your product will only convert those users who indeed find it valuable. For this reason, you must figure out who you’re solving a problem for or your ICP.
  • Product-market fit. While there are always ways to improve a product further, you should have a basic product-market fit, where you know your product is satisfying a need. 
  • Smooth onboarding process. PLG motion is only successful when you get the new users to experience the aha moment quickly. The sooner they realize the value, the higher the probability of conversion. So, you have to make sure there are no unnecessary obstacles in their way and the onboarding process is as smooth as possible.
  • Clearly defined aha! moment. PLG fills the gap between the perceived value and the experienced value. An aha moment is the experienced value. Your entire onboarding process and customer acquisition process should guide the users toward an aha moment. Without that, there are high chances of the free sign-ups not returning.

Your ICP is the foundation of a successful PLG company. However, the problem for PLG companies is not being able to be able to validate the ICP assumptions. As a result, they keep pursuing wrong client profiles, wasting time and resources. 

The solution: With Breadcumbs Reveal, your sales team can connect multiple CRMs and validate your ICP assumptions with actual data and/or discover completely new ICPs worth focusing on.