Unkover your competitors’ Marketing Secrets
Say goodbye to wasting hours on competitor analysis by equipping your team with an AI-driven, always-on competitive intelligence platform.
Say goodbye to wasting hours on competitor analysis by equipping your team with an AI-driven, always-on competitive intelligence platform.
Stay Ahead with AI-DRIVEN Competitive Intelligence
Unkover is your AI-driven Competitive Intelligence team delivering critical updates about your competitors the moment they happen:
Track your competitors website changes
Why spend all day stalking the competition when you don’t have to?
With Unkover, you’ll know instantly when your competitors tweak their messaging or shake up their pricing. No more endless scrolling through their sites or second-guessing your strategies.
Let us do the heavy lifting for you, ensuring you’re always in the loop by notifying you the moment a critical change happens on your competitor’s pages.
Sit back, relax, and keep winning—Unkover makes sure you’re not just in the game, you’re always a step ahead.
Read your competitors emails
Companies love updating their customers and prospects about relevant news, product updates, and special offers.
That juicy info from your competitors? It’s yours too. Unkover will automatically capture all their emails and bring them right to your doorstep—accessible to your entire team, anytime.
[COMING SOON: Our fine-tuned AI will sift through these emails, extract key information and send them over to the best team within your org. Less noise, more signal!]
We hear you! Unkover’s goal is not to flood you with tons of data points that no one in your team will ever read. We gather competitive intelligence from thousands of data sources and use AI to highlight actionable information to the right team in your company.
Say goodbye to noise. We’re 100% signal.
ROADMAP
We’re excited to get Unkover in your hands as soon as possible and keep building the best competitive intelligence tool with your precious feedback. The roadmap for the next few months is already exciting, so take a look!
While we build and deliver, here’s our promise to you: as an early tester and customer, you’ll lock in an exclusive bargain price we’ll never offer again in the future.
Spy on your competitors’ full marketing strategy: social, ads, content marketing, email flows, and more.
Track competitive Win/Loss analysis and build battle cards. Get alerted at every pricing change.
Get immediate alerts when competitors announce new features or major releases. Identify strengths and weaknesses from online reviews.
Get the competitive intelligence you need where you need it: Slack, eMail, MS Teams, Salesforce, Hubspot, Pipedrive and more.
slack integration
Unkover’s Slack integration lets you keep your whole team up to speed with your competitors’ updates.
Join now to lock in an exclusive 50% lifetime discount
For startups and small teams, it’s the essential toolkit you need to keep an eye on a select few competitors.
Up to 5 competitors
50 pages monitored
10 email workflows
3-day data refresh
$39
/per month
$ 79
50% discount
Billed annually
For growing businesses, it allows you to monitor more competitors, pages, and email workflows.
Up to 10 competitors
100 pages monitored
20 email workflows
1-day data refresh
$79
/per month
$ 159
50% discount
Billed annually
For large companies, it is tailored to meet the needs of multiple teams needing granular insights.
Custom number of competitors
Custom number of pages monitored
Custom number of email workflows
Hourly data refresh
Custom price
Billed annually
DEFINITION
Product-led onboarding introduces users to features according to their needs and position in the customer journey. This means users are shown features that are best suited for them, rather than trying to familiarize them with everything at once.
As the SaaS industry is driven by self-service, it’s tempting for brands to show all their interesting features to new users.
But if it’s irrelevant to the customers, it only pushes them away.
The reason: users don’t want to know all about your product—they want to understand how your product can help them solve their core problem.
This is where product-led onboarding comes in.
It allows customers to experience the product in a way that will benefit them the most and use the product to its full potential.
In the absence of such an experience, churn rates can shoot skywards A large number of signups doesn’t necessarily mean high profits. In fact, it may lead to a greater churn rate.
But you’ll only be able to create this experience when you know who will benefit the most from your product. If you don’t, the next steps won’t work because the product-market fit is not aligned.
Product-led onboarding ensures that your products attract the right customers. Targeting the wrong customers leads to a whole lot of wastage in terms of the efforts involved. It can also bring about a host of other problems such as constant customer criticism, negligible leads conversion rate, and decreased sales and revenue. Instead of making your product the right fit for seven billion people, it’s better to focus on the people who are in dire need of your product already.
Product-led onboarding is key to retaining lifelong customers, as the first experience leaves a lasting impact. It allows brands to focus on creating an ideal journey for their target markets, rather than wasting time customizing the product as per the requirements of the masses.
Start closing better deals faster, expanding into your customer base and holding on to customers longer (we do retention too)!
Product-led onboarding is the method of onboarding users based on their behavioral, purchase, demographics, and firmographic data.
It’s a revenue multiplying strategy that aims to attract more customers by giving users a delightful (and personalized) first experience with products.
While PLG businesses focus on the “try before you buy” strategy, product-led onboarding focuses on making that “try” a delightful and memorable experience to convert users into lifelong customers.
Product-led onboarding has a number of benefits:
Humans are skeptical of change. And when it comes to using a new product, it’s even more difficult to get past that skepticism. You need to make that first product experience so impactful that the user doesn’t need any more convincing about the usability of your product. In other words, the product experience should sell the product on its own.
Here’s how you can go about doing this:
How will your product transform the life of your user? What need or want will your product fulfill? Look at your product experience from the user’s perspective and tailor it accordingly.
For example, if you have a product that helps identify profitable ad keywords for your clients, you’re helping them solve their lead generation problem. Keep the end goal in mind before starting to design your product onboarding process.
Not all users are the same, but some have a few similarities. Identifying the similarities and creating cohorts based on them help you design the user journey in a personalized way.
How did the lead discover your product? Was it through a Facebook ad or a beginner’s workshop? Focusing on metrics like this will help you cater the onboarding experience to the needs and motivations of the customer.
Create each and every step in your product experience with intention.
Do you think pointing out each and every symbol on your homepage will serve the user or are they easily identifiable on their own?
Taking your customers through unnecessary steps will only delay their first valuable experience, which can negatively impact conversion rates. The sooner your customer experiences value from your product, the better.
While the phrase “the first impression is the last impression” isn’t always correct, it’s definitely true when onboarding a new customer. A terrible first experience with your product may turn a potential lifelong customer into a lifelong critic.
Start closing better deals faster, expanding into your customer base and holding on to customers longer (we do retention too)!
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