Unkover your competitors’ Marketing Secrets
Say goodbye to wasting hours on competitor analysis by equipping your team with an AI-driven, always-on competitive intelligence platform.
Say goodbye to wasting hours on competitor analysis by equipping your team with an AI-driven, always-on competitive intelligence platform.
Stay Ahead with AI-DRIVEN Competitive Intelligence
Unkover is your AI-driven Competitive Intelligence team delivering critical updates about your competitors the moment they happen:
Track your competitors website changes
Why spend all day stalking the competition when you don’t have to?
With Unkover, you’ll know instantly when your competitors tweak their messaging or shake up their pricing. No more endless scrolling through their sites or second-guessing your strategies.
Let us do the heavy lifting for you, ensuring you’re always in the loop by notifying you the moment a critical change happens on your competitor’s pages.
Sit back, relax, and keep winning—Unkover makes sure you’re not just in the game, you’re always a step ahead.
Read your competitors emails
Companies love updating their customers and prospects about relevant news, product updates, and special offers.
That juicy info from your competitors? It’s yours too. Unkover will automatically capture all their emails and bring them right to your doorstep—accessible to your entire team, anytime.
[COMING SOON: Our fine-tuned AI will sift through these emails, extract key information and send them over to the best team within your org. Less noise, more signal!]
We hear you! Unkover’s goal is not to flood you with tons of data points that no one in your team will ever read. We gather competitive intelligence from thousands of data sources and use AI to highlight actionable information to the right team in your company.
Say goodbye to noise. We’re 100% signal.
ROADMAP
We’re excited to get Unkover in your hands as soon as possible and keep building the best competitive intelligence tool with your precious feedback. The roadmap for the next few months is already exciting, so take a look!
While we build and deliver, here’s our promise to you: as an early tester and customer, you’ll lock in an exclusive bargain price we’ll never offer again in the future.
Spy on your competitors’ full marketing strategy: social, ads, content marketing, email flows, and more.
Track competitive Win/Loss analysis and build battle cards. Get alerted at every pricing change.
Get immediate alerts when competitors announce new features or major releases. Identify strengths and weaknesses from online reviews.
Get the competitive intelligence you need where you need it: Slack, eMail, MS Teams, Salesforce, Hubspot, Pipedrive and more.
slack integration
Unkover’s Slack integration lets you keep your whole team up to speed with your competitors’ updates.
Join now to lock in an exclusive 50% lifetime discount
For startups and small teams, it’s the essential toolkit you need to keep an eye on a select few competitors.
Up to 5 competitors
50 pages monitored
10 email workflows
3-day data refresh
$39
/per month
$ 79
50% discount
Billed annually
For growing businesses, it allows you to monitor more competitors, pages, and email workflows.
Up to 10 competitors
100 pages monitored
20 email workflows
1-day data refresh
$79
/per month
$ 159
50% discount
Billed annually
For large companies, it is tailored to meet the needs of multiple teams needing granular insights.
Custom number of competitors
Custom number of pages monitored
Custom number of email workflows
Hourly data refresh
Custom price
Billed annually
Product-Led Growth (PLG) is likely a term that you’ve heard a lot recently if you’re in the B2B or SaaS world in any capacity.
You’ve probably already used a few PLG tools, potentially without even realizing it.
Slack is one. Dropbox is another. Both have risen to astronomical heights using a PLG model, and more and more SaaS tools are using this approach to grow their brands—and accelerate their revenue.
So what exactly is a PLG company, and why is this a growth model you should consider?
We’re about to answer both of these questions, and share seven of the top PLG company examples that are knocking it out of the park right now.
Product-led growth (PLG) companies are brands that leverage active usage of the product by end-users as a core acquisition strategy.
PLG SaaS tools, for example, will often have free “base” plans for extended use.
The idea is simple: You allow potential customers to “test” the tool for free, seeing that it’s a great fit for their needs. As they use it for their business and integrate it with other tools, the value becomes clear and they’re confident in your software. They convert from a free user to a paying client.
It’s a little like the idea of content marketing. You offer concrete value for the user to benefit from before capturing value. And in this customer-led, hyper-competitive market, this is an iron-clad strategy for many brands.
The PLG growth model has been a successful one for many companies, and there are a large number of well-known, established, and industry-dominating tools that utilize this model. (We’re going to take a look at some of the most notable in a few minutes).
That being said, there are multiple reasons why you should consider opting for a PLG model, including the following:
This is a great go-to-market (GTM) strategy in addition to being a strong growth model. When you create a strong product designed to appeal to the end-user right from the beginning, with a major focus on continuous growth, that’s a good place to start.
Every SaaS tool has pretty pictures online with big claims hinting at what their tool can do… but some are downright terrible to use.
Think “show, don’t tell.” It’s a great storytelling technique and it works for sales, too.
I prefer HubSpot’s interface over all of its competitors, for example, and I know that because I was able to use their free CRM plan for months before I decided to upgrade to use other advanced features. I became loyal to the tool, especially since I saw the quality and ease of use when it came to the interface.
For some high-cost tools that have complex features, requiring customers to book demos is a great way to go. But for plenty of tools out there, that’s the last thing you want because most competitors offer free trials.
With PLG, customers sign up for a free plan, learn the software, and can upgrade at any point without needing to rely on back and forth communication with a sales team.
Making it easy for potential customers to see and experience the tool firsthand moves them through the pipeline more efficiently and reduces friction in the buying process.
You don’t spend quite as much time cold calling, cold emailing, and cold LinkedIn messaging when you’ve got a PLG model. You can reduce the overall size of your sales team, and they can nurture leads and convert them instead of focusing on bringing in cold users who may not be likely to convert anyway.
Sales-led growth (SLG) can be difficult when it comes to collecting user data needed to help your sales team make smart calls.
That’s not true with a PLG approach. This model gives you a ton of actionable data—which users are engaging regularly, hitting the capacity of their plan, or using (or viewing) select features?
Your sales team can set up sales, cross-selling, and upselling models in a contact scoring tool like Breadcrumbs. We’ll help you create different predictive lead scoring models based on specific indicators (including fit and activity) that flag high-value users so your sales team can reach out with the right offer at the right time.
This is high-quality first-party data that is impossible to overstate the value of, especially when you know how to use it.
Long gone are the days of selling to C-suite executives. Or is it? Today, the…
Want to take a look at some successful PLG company examples that are making the most out of this growth strategy?
Let’s discuss 7 PLG products that I’ve used personally and see what makes each excel in their niche.
Slack is, perhaps, one of the most famous PLG company examples out there today.
Almost all of my clients use Slack, and they’re made up of businesses of all sizes all over the world.
In case you’re somehow living under a digital rock and missed it, Slack is an instant chat communication tool. You can chat with groups of select team members (or just one-on-one), while sharing files, setting up video calls, and integrating with an abundance of other tools.
You can create a Slack channel for a business that’s free for everyone to use forever.
The free version includes:
I can, in other words, have a fully secure communication channel that’s fully functional and even allows me to integrate with up to 10 different apps. There’s no limit on how much I can use the tool, though it only stores 10k messages at a time.
That’s some insanely solid use out of a free tool; it’s not some basic free plan that just teases at what you can offer.
And it’s effective. Even as a freelancer, I’ve upgraded to a paid version because I don’t want to lose my chat message history. They’ve always got prompts reminding me when I was at the limit of my message history, or hints about new features I could get when upgrading.
We actually wrote about their upselling strategy here.
Mailchimp is another tool that I’ve been using on my clients’ behalf for ages… and many of them started with the free version of the tool when their businesses were new and growing.
It’s an outstanding email marketing tool with great segmentation, marketing, automation, and testing features.
Their free plan is extensive. You get access to:
For plenty of small businesses on a budget, this is more than enough. And as they grow, they become paying users, whether it’s because they want more advanced features or they need higher contact or email limits (or both).
Again—this is a fully functional free tool that will reel users in, and by the time they’d need to go to a paid tool, they’ll just upgrade with Mailchimp instead of finding another option.
I already mentioned it briefly before, but we’ve got to mention it again.
HubSpot is an extremely well-known tool in the CRM, sales, and marketing SaaS product space. It’s got a variety of advanced sales-tracking features, and it’s one of the only true PLG company examples that has free extended plans compared to just brief and highly-limited free trials.
When I signed up for my free CRM, I was sure there was going to be a catch or that I’d keep running into features that I needed but couldn’t access. Neither happened.
They’ve got an exceptional onboarding system, a fully functional CRM, and plenty of other dead useful marketing features that I was shocked were available for free.
The free plan includes:
The limits here are a little lower than some other options like Mailchimp, but the number of features you’re gaining access to without ever entering your credit card is exceptional.
And honestly, once your data is all loaded into a CRM and you’ve built a workflow around a specific tool… you’re never going to want to make your team shift. This is a brilliant play on HubSpot’s part.
Snappa is a drag-and-drop graphic design tool that I’ve used for over five years now to create basic graphics for my clients.
And yes, once again—I started out with the free plan, saw how easy and valuable it was, and upgraded to their pro plan.
Their free plan allows a single user to access over 6,000 design templates and their entire store of free-for-commercial use library of images (which is over 5M in number). It also includes three downloads per month.
Three is great to start, and that’s enough to convince you that you love the tool and want to use it more. The paid plans both offered unlimited downloads, social media integrations, custom upload options, and the ability to remove image backgrounds.
I upgraded within a few short months and eventually upgraded to their Team plan so that I could add more users to my account and I could outsource design work.
Calendly is appointment-booking software that allows you to streamline the process of setting up and scheduling video calls. It’s a great tool and aided by a PLG growth model, the company has become one of the top names in its niche.
Their free plan is relatively simple.
You get one calendar connection per person, and only one “active event” type (think “demo appointments” or “client intake calls”—you get one but not both if you want to specify), integrations with core calendars, and unlimited one-on-one events and one-off meetings. So it’s simple… but that’s still something you can work with.
This particular free model is going to work best for small businesses that maybe have a single-person sales team, so it may count out some larger businesses to begin with, because of initial limitations.
But with that being said, it’s a great option for users to test out the platform, or to get sucked in early for a free plan only to scale up when needed.
Next in our list of PLG company examples, Asana is a project management and project tracking tool, a lot like plenty of other options out there. It’s also free to get started for small teams.
Dropbox is a great example of a SaaS tool that’s using a PLG model not only for B2B customers but for B2C customers, too.
I can’t tell you the number of times my friends have sent me a Dropbox link with a five-minute-long video of their kid’s recital. And it’s great—I get to watch the entire clip, which I couldn’t do through text or email.
They have a free plan that almost everyone I knew in college used. It gives you up to 2GB of encrypted storage space that you can upload to from three devices.
By the time you’ve hit that 2GB limit, you know that:
There are plenty of Cloud-based storage programs out there, but many people I know in the small business world have upgraded to business plans. Our wedding videographer sent our vow exchange videos through Dropbox, and two photographers I’ve worked with have done the same.
Each one mentioned having used Dropbox as a personal user on the free account initially when I asked why they chose it.
These very popular and well-established PLG company examples make it easy to see why brands should consider using this highly effective growth model—especially if you’re a SaaS product brand.
It’s effective, it’s cost-efficient, and it makes it easier for you to build lasting relationships with curious potential users in an insanely competitive market. Let the product speak for itself, and everything will fall into place.
You can leverage your Product-led growth strategy by using contact scoring to identify high-value selling opportunities based on user actions in-app. See how to use Breadcrumbs to sell more to your users—book your demo today!