Partnership

Breadcrumbs ❤️ HubSpot

Breadcrumbs is an invaluable complement to HubSpot Sales and Marketing Hubs, taking lead scoring to the next level with seamless integration to HubSpot data.

Get started with Breadcrumbs today!

Hubspot Gold Partner

Why onboard with Breadcrumbs?

Icon

Get ready to boost your business

We’re not just HubSpot Gold Solution partners but also certified by the HubSpot Academy. It’s all about giving you the best service possible.

Icon

Leave the HubSpot setup to us

We’ve got you covered, from the essentials to the complex stuff. This way, you can keep your focus squarely on running your business.

Icon

Get a lead scoring-centric HubSpot account

You’ll get more than just a working account—we’re setting up a robust scoring engine to help speed up your business growth.

Icon

Find best-in-class all-around assistance

Whether it’s training, enablement, troubleshooting, or just general support, we’re eager to assist your journey with HubSpot and Breadcrumbs.

Success Story: Thinkific

Watch what our customers say

“Life before Breadcrumbs was, I think you could call it the Dark Ages. We started with an SLA of two days to a week sometimes. And we’re getting within the 10 to 5-minute mark. So that’s so exciting for us.”

Photo

Christie Horsman, VP of Marketing, Thinkific

Navigating the complex world of HubSpot can be a daunting task for any company. But when Thinkific decided to migrate to HubSpot and set up lead scoring at the same time, they found a steadfast partner in Breadcrumbs. With a meticulously planned process, our team set Thinkific up for success.

Icon

Setting up the Foundation
HubSpot Essential Setup

Icon

Smooth Sailing
CRM Migration

Icon

Creating an Ecosystem
HubSpot Integrations

HubSpot Essential Setup

Setting up the Foundation

The first step was setting up the essentials, that is, handling all the one-time setup actions required for HubSpot. This phase included everything from user permissions to template setup, ensuring that Thinkific’s account was primed for success from the get-go.

CRM Migration

Smooth Sailing

Thinkific had to migrate from another CRM, which could have been a massive undertaking. We ensured that all data migration was handled with utmost care, safeguarding Thinkific’s valuable data throughout the process.

HubSpot Integrations

Creating an Ecosystem

Next up: HubSpot integrations. We mapped HubSpot integrations to Thinkific’s specific needs and suggested those that would maximize the value of their HubSpot investment. This step ensured that Thinkific’s HubSpot account was not just a standalone tool but part of a cohesive, efficient ecosystem.


Icon

Going the Extra Mile
HubSpot Advanced Setup

Icon

Hitting the Bullseye
Lead Scoring Focus

Icon

Empowering the Team
Enablement and Training

HubSpot Advanced Setup

Going the Extra Mile

Once the basics were in place, we configured workflows, automation, and reporting. This enabled Thinkific to start tracking their contacts data immediately. This setup set the foundation for an efficient lead scoring system and allowed Thinkific to make informed decisions based on real-time data, a critical factor for their success.

Lead Scoring Focus

Hitting the Bullseye

Lead scoring was a crucial focus area since the whole HubSpot implementation was required to set up an efficient scoring engine. Breadcrumbs lead scoring experts set up custom fields and objects in HubSpot and created high-performing scoring models in Breadcrumbs for all of Thinkific’s revenue goals. This setup ensured that Thinkific could prioritize their leads effectively, optimizing their sales and marketing efforts for each stage of the customer journey.

Enablement and Training

Empowering the Team

Finally, we ensured that Thinkific’s team was fully enabled and trained. We provided training materials and ongoing support to ensure everyone on the team was up-to-speed. This step ensured that Thinkific’s team could maximize the use of HubSpot, driving their business forward.

What Sets Breadcrumbs Apart?

Whether you’re building your HubSpot account from scratch or migrating from another system, consider including Breadcrumbs from the get-go:

HubSpot Harmony

Breadcrumbs is made for HubSpot so you can effortlessly connect your data, streamline your flows, and get results.

Unified Data Approach

Enrich your HubSpot data with information from your other systems, including vital product usage details.

Advanced Customization

Customize your HubSpot account with custom fields and objects for advanced scoring models.

Revenue Optimization

Use HubSpot data to build scoring models to get new clients, upsell, cross-sell, and retain existing customers.

Scoring Efficiency

Implement Breadcrumbs scores in your HubSpot workflows to improve user engagement and boost conversions.

Competitive Edge

By embracing lead scoring, you could see increases of up to 30% in your Opp Close Rate and up to 5% in your ACV/ASP.

HubSpot Lead Scoring vs. Breadcrumbs

Compare Breadcrumbs vs. HubSpot Lead ScoringBreadcrumbsHubSpot
Multi-Source Scoring
Build scoring models using data from different sources, even if it doesn’t live in your marketing automation tool or CRM
Yes No
AI-Backed Model Builder
Can create your lead scoring model for you based on your goals and existing customer data.
Yes No
Fit Scoring
Scoring that uses demographic and firmographic data to determine how well a lead aligns with your Ideal Customer Profile.
Yes Yes
Multi-Field Scoring Logic
Checks multiple fields to determine scoring logic, such as assign 20 points if ARR > 1M or Funding > 5M
Yes No
Recency & Frequency-Based Activity Scoring
Detect increases or decreases in lead quality based on real-time event data from your website, CRM, product analytics tool, etc
Yes No
Enhanced Score Breakdowns
Gives the complete description of what scoring criteria was met to generate a score.
Yes No
Default A/B Testing
Clone, tweak, and launch test models without overwriting your current scores.
Yes No
Model Performance Analytics
Performance analytics which include score distribution maps, detailed match-rate reports, and more.
Yes No

All Breadcrumbs features

Unlock actionable insights from all your data sources

Seamlessly connect all your data, including that in HubSpot, via our robust APIs or native integrations. We handle data collection and analysis, freeing you to focus on creating, implementing, and optimizing effective scoring models.

Screenshot

Create data-driven lead scoring models

Don’t stay in the dark; gain full control and visibility over your business’s scoring models via Breadcrumbs’ ML-assisted approach. Simply connect your data, let Reveal uncover key patterns in real-time, and automatically create your model with Copilot.

Screenshot

Supercharge decisions with a GPS for your database

Elevate beyond basic insights using Explore. View, filter, and segment contacts from all connected data sources, ensuring fresh insights for your analytics process. Compare scoring outputs, spot trends quickly, and make data-backed decisions.

Screenshot

Your ultimate GTM planner

Breadcrumbs goes beyond PLG, empowering all GTM strategies. From sales-assisted motions to PLG and PLS, we’ve got you covered. Our core mission? Harnessing your scoring model to unlock unparalleled business growth.

Screenshot

Score both Fit and Activity

Breadcrumbs’ co-dynamic distribution provides an integrated view of fit data (demographics, firmographics) and activity data (actions, behaviors). Our clear, customizable differentiation levels help you identify score reasons, enabling swift action on your scoring model results.

Screenshot

Recency, Frequency, and Time Decay

Frequency, recency, and time decay adjust contact scores based on recent actions, frequency, and time since the last interaction. A visitor from four days ago won’t have the same score as one from two months ago. And today’s in-product activity? You’ll know instantly, not weeks later.

Screenshot

Test multiple lead scoring ideas and approaches

Breadcrumbs empowers you to experiment with various approaches simultaneously. Sift through assumptions and factual evidence and make informed decisions. Customize your scoring models to target different ideal customer profiles, products, and regions.

Screenshot

Boost your company’s revenue impact

Optimize your models to increase lead volume, speed up deal closure, and enhance deal value over time. Breadcrumbs’ fully customizable system lets you measure these metrics swiftly and fine-tune your scoring model to amplify success.

Screenshot

How Breadcrumbs Integrates with HubSpot?

  • Native HubSpot integration
  • Securely connect with OAuth
  • Use HubSpot as main source, or enrich your model with HubSpot data
  • Sync contact and company properties in real-time
  • Create scoring models with HubSpot custom fields and objects
  • Create new scoring fields directly from Breadcrumbs
  • Update your scoring fields in HubSpot automatically
  • Send Breadcrumbs scores back to HubSpot
  • Create HubSpot workflows based on Breadcrumbs scores
  • Analyze data at the contact and company level
  • Gain holistic insights into your entire database

Breadcrumbs HubSpot Services

Onboarding with Breadcrumbs is not just about using a new platform; it is about getting the most out of your new system. Our team harnesses the power of HubSpot to put you in control of your customer data, automated workflows, and more. 

After onboarding with Breadcrumbs, you will be equipped with the knowledge and tools needed to turn leads into customers and increase sales volume, with a focus on executing high-performing scoring models.

You’ll not only have your HubSpot account set, but you’ll also have a revenue engine ready to roll at full speed. When you decide to onboard with Breadcrumbs, you’ll get a customized onboarding experience based on those pillars:

Icon

HubSpot essential setup

Leave the setup to us. We’ll take care of all the one-time boring (and time-consuming) actions you need to set your HubSpot account up for success.

Icon

CRM migration

Whether you’re migrating from SFDC or Marketo (or any other system), we’ll ensure a smooth transition, handling all data migration with the utmost care.

Icon

HubSpot ecosystem

We’ll map HubSpot integrations to your company’s specific needs and suggest the ones that will maximize the value of your HubSpot investment.

Icon

HubSpot advanced setup

We’ll configure workflows, automation, and reporting so you can start tracking your contact data right away and make informed decisions to boost revenue growth.

Icon

Lead scoring focus

With Breadcrumbs as your sidekick, we’ll set up custom fields and objects to create high-performing scoring models for all your revenue goals.

Icon

Enablement and training

We’ll provide you with training materials to make sure everyone on your team is up-to-speed you’ll have access to our ongoing support.

Your success is our mission

Our team’s mission is to drive successful outcomes for our customers. To do so, we act as an extension of your team to improve your data strategy, build objective-based models, and ensure that scores are being used to maximize revenue growth!

Breadcrumbs Team