Unkover your competitors’ Marketing Secrets
Say goodbye to wasting hours on competitor analysis by equipping your team with an AI-driven, always-on competitive intelligence platform.
Say goodbye to wasting hours on competitor analysis by equipping your team with an AI-driven, always-on competitive intelligence platform.
Stay Ahead with AI-DRIVEN Competitive Intelligence
Unkover is your AI-driven Competitive Intelligence team delivering critical updates about your competitors the moment they happen:
Track your competitors website changes
Why spend all day stalking the competition when you don’t have to?
With Unkover, you’ll know instantly when your competitors tweak their messaging or shake up their pricing. No more endless scrolling through their sites or second-guessing your strategies.
Let us do the heavy lifting for you, ensuring you’re always in the loop by notifying you the moment a critical change happens on your competitor’s pages.
Sit back, relax, and keep winning—Unkover makes sure you’re not just in the game, you’re always a step ahead.
Read your competitors emails
Companies love updating their customers and prospects about relevant news, product updates, and special offers.
That juicy info from your competitors? It’s yours too. Unkover will automatically capture all their emails and bring them right to your doorstep—accessible to your entire team, anytime.
[COMING SOON: Our fine-tuned AI will sift through these emails, extract key information and send them over to the best team within your org. Less noise, more signal!]
We hear you! Unkover’s goal is not to flood you with tons of data points that no one in your team will ever read. We gather competitive intelligence from thousands of data sources and use AI to highlight actionable information to the right team in your company.
Say goodbye to noise. We’re 100% signal.
ROADMAP
We’re excited to get Unkover in your hands as soon as possible and keep building the best competitive intelligence tool with your precious feedback. The roadmap for the next few months is already exciting, so take a look!
While we build and deliver, here’s our promise to you: as an early tester and customer, you’ll lock in an exclusive bargain price we’ll never offer again in the future.
Spy on your competitors’ full marketing strategy: social, ads, content marketing, email flows, and more.
Track competitive Win/Loss analysis and build battle cards. Get alerted at every pricing change.
Get immediate alerts when competitors announce new features or major releases. Identify strengths and weaknesses from online reviews.
Get the competitive intelligence you need where you need it: Slack, eMail, MS Teams, Salesforce, Hubspot, Pipedrive and more.
slack integration
Unkover’s Slack integration lets you keep your whole team up to speed with your competitors’ updates.
Join now to lock in an exclusive 50% lifetime discount
For startups and small teams, it’s the essential toolkit you need to keep an eye on a select few competitors.
Up to 5 competitors
50 pages monitored
10 email workflows
3-day data refresh
$39
/per month
$ 79
50% discount
Billed annually
For growing businesses, it allows you to monitor more competitors, pages, and email workflows.
Up to 10 competitors
100 pages monitored
20 email workflows
1-day data refresh
$79
/per month
$ 159
50% discount
Billed annually
For large companies, it is tailored to meet the needs of multiple teams needing granular insights.
Custom number of competitors
Custom number of pages monitored
Custom number of email workflows
Hourly data refresh
Custom price
Billed annually
Let’s talk RevOps.
RevOps is one of the biggest focuses right now for many brands that are prioritizing profitable, scalable revenue growth for their businesses.
That’s a big goal, and it’s a big task.
It’s no surprise, therefore, that revenue operations software has arrived en masse to help.
A great RevOps strategy is one thing; having the right revenue operations stack in place, however, can make your efforts more impactful and more streamlined all at once.
We’re big on RevOps here at Breadcrumbs, and we’ve used a large number of different tools to grow our own brand.
We’re here today to help you weed out some of the not-so-great options and offer suggestions for which revenue operations software you should absolutely consider adding to your tech stack.
As a quick refresher: RevOps stands for “revenue operations,” which is the practice of seeking to maximize a business’s revenue.
While this sounds like something most businesses try to do—who doesn’t want more revenue, after all—it’s about more than just trying to get more sales.
It’s a dedicated focus on finding the best ways to accelerate revenue with new sales strategies, pricing models, assessed costs, and a full-funnel approach. You don’t want to let any sales go by, but you also need to know how to get the most out of the sales you’re getting with customers you have, too.
It covers marketing, sales, and customer service teams at the absolute minimum.
RevOps is a big topic. You can learn more about it here.
RevOps is a complicated task, and it’s one that’s ultimately rooted deeply in data.
And not just data that you can get from industry benchmarks published in whitepapers and presentations online, but first-party data that comes directly from your business.
Examples include:
This much data doesn’t just come from basic observations or testing a few theories, and knowing how to test different elements of your RevOps strategy is also complicated.
That’s where revenue operations software comes into play. Different tools are designed to help you do everything from learning more about your audience to identifying sales opportunities or even improving the customer service experience.
Wherever you’re struggling or need/want more support, there’s almost certainly a revops tool that can help.
Revenue operation software is any software or SaaS tool that’s designed to help you gain insights or better optimize your revenue organization and optimization. Many great tools will actually help you do both.
Let’s take a look at some of the most useful revenue operations software on the market today.
You know we had to start here!
We created Breadcrumbs specifically to help businesses and sales teams of all shapes and sizes accelerate their revenue by identifying every potential sales opportunity—including from new leads and existing customers alike.
Our lead scoring software integrates with plenty of data sources you’re already using, including HubSpot and ActiveCampaign. We take all the data you have from every contact and assess for fit and activity matches for your business, giving you a co-dynamic score to look for contacts that your team can engage.
Have a lead that signed up for a free trial who has used your software daily and opened multiple emails? You want your sales team to get in touch to offer a great deal that’s too tempting to say no if the free trial expires without a conversion.
And maybe you have an existing contact that keeps hitting the limit of their current plan—that’s a great upselling opportunity to increase that customer’s average monthly spend and your overall revenue.
We have a variety of different customizable and fully-testable models so that you can learn more about who your highest value audience segments are and what signals matter most.
We can help you get real MQLs and keep them engaged. Want to learn more? Book your free demo here.
InsightSquared Analytics has sales-focused revenue analytics, which includes pretty spot-on sales forecasting data.
There’s a lot to this tool that can help your RevOps team. The most advantageous features include the following:
I love everything about HubSpot. It’s a great CRM, and it’s also got marketing, sales, analytics, advertising, and (today’s belle of the ball!) operations software.
It’s all interconnected, but HubSpot’s Operations Hub is, of course, what we’re focusing on today.
There are three key features here that are useful as revenue operations software:
And if you prefer Salesforce, don’t worry—they have outstanding RevOps reporting and data syncing features as well. Learn more about them here.
We have a solid number of subscription-based SaaS clients, so we wanted to include a subscription-focused tool on this list.
ChartMogul definitely fits that bill.
It’s a subscription analytics platform that gives you detailed information about what’s happening with your revenue. It’s got metrics specific to subscription-model businesses, including monthly recurring revenue, LTV, reactivation rates, churn rates, and more.
You need a subscription-based tool to really understand where your revenue stands (and trends impacting your revenue potential) if you want to make changes to optimize it for growth in the future. This tool will give you the data you need for that.
All my fellow nerds know the iconic line from Lord of the Rings—“One ring to rule them all, One ring to bind them.”
Syncari works a little bit like that “one ring” when it comes to RevOps software.
This platform was designed to integrate all your other RevOps tools into one so that you can create a single solid, streamlined workflow across multiple teams and departments.
Smaller brands may not need this kind of comprehensive streamlining, but larger brands are likely to benefit from it. Sync contact data from multiple sources to create a single contact in Syncari, where you can validate it and set off a nurture campaign and then send it to additional third-party platforms.
Syncari also has great analytics, though most of the data they have is offered through other tools we’ve looked at. The biggest advantage here is the fact that you don’t need to integrate 10 different tools with each other; you just need to integrate them all to Syncari in order to take advantage of automation, data sharing, and enhanced workflows.
Chorus is one of my favorite revenue operations software on this list because it really takes a close look at what your client-facing team members are doing well (or not so well).
The reality is, of course, that your sales team needs to be great. If they’re stalling in closing a deal, they’re consistently offering irrelevant or underwhelming deals, or they’re not following up, it’s costing you money. Improving your customer services and sales teams’ skillsets can be a fast path to revenue optimization, and Chorus is the tool to help with that.
This is conversation-AI software that can analyze live chat and call recordings to see what “winning” combinations of sales interactions look like… and what may be causing customers to stall out.
It will give your team, and your managers feedback on sales team members’ performances based on actual conversations being had. It can also offer deals for individual clients based on how those calls went and identify coaching opportunities to help individual team members improve.
As someone who was once a salesperson, I can say confidently that it’s easy to have blind spots when it comes to performance—you may not know when is too fast or too late to close or when you have a fatal flaw that’s costing you sales. I had a coworker, for example, who would talk people into sales… and then talk them right out of the sale because she’d, for some reason, start pointing out the flaws of the product.
This software can help close some of those unhelpful loops and improve your revenue just by making the most of the contacts you already have.
The first step to accelerating your revenue is making the decision to invest in RevOps for your business.
The second is to start working on RevOps strategies while investing in the revenue operations software to facilitate those strategies.
These six revenue operations tools are a great starting place and will cover the basics of what many brands need. Keep in mind that every tool may not be right for every business, but that determining what data you need and what processes you need help automating is a great place to start.
Ready to invest in your RevOps journey? Start with lead scoring software to help you identify high-value sales opportunities at every point of the customer journey. Book your free demo with Breadcrumbs today.