What is sales prospecting?

Sales prospecting is the process of identifying and reaching out to potential customers, often referred to as prospects, with the goal of converting them into paying customers.

Channels can include email, phone calls, social media, online advertising, direct mail, and content marketing (like blog posts, whitepapers, and webinars).

What is a Good Sales Cycle?

A sales cycle is a structured, multi-step process that sales reps use to ensure leads convert into customers in a repeatable fashion. With a well-thought-out sales cycle, sales reps and …

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