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What is Product-led onboarding?

Product-led onboarding introduces users to features according to their needs and position in the customer journey. This means users are shown features that are best…

What is lead scoring?

Lead scoring is the method of assigning points to a contact or potential prospects based on how closely they resemble your buyer persona. The higher…

What is firmographic data?

Firmographic data is a collection of descriptive attributes (aka key characteristics) about businesses that may be utilized to develop distinct market segments and find high-value…