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Screenshot - Competitors Choice

Stay Ahead with AI-DRIVEN Competitive Intelligence

Always-on competitive intelligence team

Unkover is your AI-driven Competitive Intelligence team delivering critical updates about your competitors the moment they happen:

  • Relevant Page Changes
  • New Funding Rounds
  • Customer reviews
  • Press mentions
  • Acquisitions & Exits
  • SEO gaps & opportunities

Track your competitors website changes

Keep tabs on your competitors key pages

Why spend all day stalking the competition when you don’t have to?

With Unkover, you’ll know instantly when your competitors tweak their messaging or shake up their pricing. No more endless scrolling through their sites or second-guessing your strategies.

Let us do the heavy lifting for you, ensuring you’re always in the loop by notifying you the moment a critical change happens on your competitor’s pages.

Sit back, relax, and keep winning—Unkover makes sure you’re not just in the game, you’re always a step ahead.

Screenshot of Unkover's feature that tracks competitors key website pages

Read your competitors emails

Get competitor insights directly from the source

Companies love updating their customers and prospects about relevant news, product updates, and special offers.

That juicy info from your competitors? It’s yours too. Unkover will automatically capture all their emails and bring them right to your doorstep—accessible to your entire team, anytime.

[COMING SOON: Our fine-tuned AI will sift through these emails, extract key information and send them over to the best team within your org. Less noise, more signal!]

There’s no use in gathering intelligence unless it’s actionable!

We hear you! Unkover’s goal is not to flood you with tons of data points that no one in your team will ever read. We gather competitive intelligence from thousands of data sources and use AI to highlight actionable information to the right team in your company.

Say goodbye to noise. We’re 100% signal.


A sneak peek into what’s coming

We’re excited to get Unkover in your hands as soon as possible and keep building the best competitive intelligence tool with your precious feedback. The roadmap for the next few months is already exciting, so take a look!

While we build and deliver, here’s our promise to you: as an early tester and customer, you’ll lock in an exclusive bargain price we’ll never offer again in the future.


Marketing Hub

Spy on your competitors’ full marketing strategy: social, ads, content marketing, email flows, and more.


Sales Hub

Track competitive Win/Loss analysis and build battle cards. Get alerted at every pricing change.


Product Hub

Get immediate alerts when competitors announce new features or major releases. Identify strengths and weaknesses from online reviews.



Get the competitive intelligence you need where you need it: Slack, eMail, MS Teams, Salesforce, Hubspot, Pipedrive and more.

Screenshot Slack Notifications

Choose your plan

Join now to lock in an exclusive 50% lifetime discount

Save 20%


Up to 5 competitors

50 pages monitored

10 email workflows

3-day data refresh


/per month

$ 79


Up to 10 competitors

100 pages monitored

20 email workflows

1-day data refresh


/per month

$ 159


Custom number of competitors

Custom number of pages monitored

Custom number of email workflows

Hourly data refresh

Custom price

What is email verification?

Email verification is the process of checking whether an email address exists, is active and belongs to a real person or a legitimate entity.

💡Understanding email verification

Email is a critical communication tool in today’s digital era, particularly in business. However, the increasing volume of email traffic has also led to challenges, including the proliferation of invalid or fraudulent email addresses. These can result in wasted resources, decreased deliverability rates, and potentially damage a company’s sender reputation. This is where email verification comes into play.

Email verification is a solution to these challenges. It involves checking if an email address is valid, active, and belongs to a real person or a legitimate company. This process helps to eliminate invalid or fraudulent email addresses from your mailing list, improving the effectiveness of your email marketing efforts and protecting your sender reputation.

Various methods are used when checking emails, including syntax check, domain verification, and mailbox check. Syntax check ensures that the email address follows the correct format. Domain verification checks if the domain name exists and can receive emails. Mailbox check verifies if the email account exists and is active.

🖋 Takeaway

The importance of email verification cannot be overstated. It not only improves the effectiveness of your email marketing campaigns but also protects your sender reputation, ensuring your emails reach your target audience.

To reap these benefits, consider integrating email verification into your email marketing process. Use email checker tools to regularly clean your email lists, eliminating invalid or fraudulent addresses. Also, consider implementing real-time email verification at the point of collection to ensure newly acquired email addresses are valid and error-free.

Now that we understand the basics of email verification, let’s delve deeper into this topic.

What is the meaning of email verification?

Email verification is a process that validates the authenticity and deliverability of email addresses. It checks if an email address exists, is active, and belongs to a real person or organization.

Email verification helps businesses maintain a clean, accurate email list, which is essential for effective email marketing and communication.

By eliminating invalid, inactive, or fraudulent email addresses, businesses can improve the performance of their email campaigns and protect their sender reputation.

Why is email verification needed?

Email verification is crucial for several reasons.

Firstly, it helps maintain a clean and accurate email list by removing invalid or inactive addresses. This improves the deliverability and open rates of your email campaigns.

Secondly, it protects your sender’s reputation. Internet Service Providers (ISPs) monitor bounce rates and may block or mark spam emails from senders with high bounce rates.

Lastly, email verification can help prevent fraud and signs of identity theft by verifying the legitimacy of email addresses, ensuring they belong to real individuals or organizations.

Who uses email verification?

Email verification is used by businesses and organizations of all sizes and across various industries. Particularly, it is vital for businesses that rely heavily on email marketing or must maintain accurate and clean email lists.

Digital marketers, e-commerce businesses, non-profit organizations, educational institutions, and many others use email verification to enhance their email communication and marketing efforts.

Sales reps use email verification before sending cold emails to validate addresses, saving resources and protecting their sender’s reputation.

This process boosts email deliverability and open rates, enhancing the likelihood of potential clients seeing and reading their messages and reducing the risk of being marked as spam.

How does email validation work?

Email validation works by checking various aspects of an email address.

Firstly, a syntax check is performed to ensure the email address follows the correct format. Next, the domain verification checks if the domain name exists and can receive emails. Finally, a mailbox check is conducted to verify if the email account exists and is active.

Some advanced email verification services also check for disposable email addresses and spam traps, providing a comprehensive validation of each email address.

Is email verification free?

While some email verification services offer free trials or limited free services, most charge a fee based on the number of email addresses you need to verify.

The cost can vary depending on the provider and the volume of emails. It’s important to remember that while there may be an associated cost, the benefits of maintaining a clean and accurate email list often outweigh the investment.

You can use Breadcrumbs’ email verifier to verify your emails individually or verify your HubSpot list for free!


What is email verification and how to check if an email is valid?

Email verification is the process of checking the validity and deliverability of an email address. It helps ensure that the email address exists, is active, and belongs to a real person or organization.

To check if an email is valid, you can use an email verification service. These services typically perform a syntax check, domain verification, and mailbox check.

Some services also check for disposable email addresses and spam traps. By using such a service, you can maintain a clean and accurate email list, enhancing the effectiveness of your email marketing efforts.

What are the risks if I don’t check my email list?

Not checking your email list can lead to several potential risks. First, sending emails to invalid or non-existent addresses can lead to a high bounce rate, which can negatively impact your sender reputation. Internet Service Providers (ISPs) monitor bounce rates, and a high bounce rate can signal poor list hygiene practices, potentially leading to your emails being marked as spam or even blocked.

Second, without regular checks, your list could contain spam traps – email addresses used by organizations and ISPs to catch spammers. If you send emails to these addresses, it can damage your sender reputation significantly. Lastly, an unchecked email list may lead to poor engagement rates. If a large portion of your list is made up of inactive or invalid emails, your open and click-through rates will be lower, skewing your data and making your campaigns appear less successful than they actually are.

What happens if I send an email to a fake email address?

When you send an email to a fake email address, it typically results in a hard bounce. A hard bounce indicates a permanent reason an email cannot be delivered, such as the email address being non-existent, deactivated, or misspelled. This is recorded by your email service provider and contributes to your bounce rate.

Repeatedly sending emails to fake addresses can hurt your sender reputation. ISPs track the number of bounces you generate, and if your bounce rate is high, they may start directing your emails to the spam folder or even block them altogether. It also wastes resources, as you’re spending time and money on emails that never reach their intended recipient.

When is the best time to verify my email list?

You should verify your email list regularly to maintain its accuracy and effectiveness. The frequency depends on how often you add new contacts to your list. If you’re consistently adding new subscribers, it’s advisable to verify your list before each campaign.

It’s particularly important to verify your email list in certain situations such as before a major marketing campaign, after an event where you collected a lot of emails, or if you haven’t sent out emails in a while. This ensures that your email deliverability and sender reputation remain high, and your messages reach the intended recipients.

What should I do after verifying my email list?

Once you’ve verified your email list, you can confidently send out your email campaigns knowing that your emails will reach valid inboxes. This should improve your delivery rates, open rates, and overall ROI on your email marketing efforts.

However, remember that email verification is not a one-time task. Regularly clean and verify your list to maintain its accuracy. Also, consider implementing practices to ensure the quality of email addresses at the point of collection, such as double opt-in procedures or real-time email verification. This will help keep your list clean in the long run, enhancing the effectiveness of your email marketing campaigns.