One challenge remains common for businesses of any size, sector, and location—building a successful sales strategy. If your sales team is struggling to connect with your customers, an ideal customer …
Have you ever wondered about the quality of the data you input into your lead scoring system? In one sentence, there’s a quote that could answer your question: You only …
Today we’re happy to announce Breadcrumbs Reveal, a free tool for B2B go-to-market teams! Reveal ingests and analyzes data from HubSpot, Salesforce, Marketo, and more to unearth insights around: data …
How do you achieve product-market fit with fierce competition? In this guide, we speak to nine B2B leaders who pivoted their business despite having $0 revenue caused by the pandemic, …
Sales acceleration doesn’t only involve the sales team. Now that the product-led growth (PLG) movement is in full swing, it involves a close-knit team of revenue-focused departments. But with the …
Great onboarding acts like a well-oiled machine. Nail every single element—from onboarding emails to the in-app experience—and you got yourself a powerful acquisition and retention channel on autopilot. In this …
Every business should be actively working on acquiring new customers and pushing new leads into the pipeline at any given point in time. This ensures that your business grows instead …
Traditional CRMs struggle to keep up in the product-led growth (PLG) era. Sure, these CRMs might suffice for sales teams at the frontline. But for product-led companies, these tools miss …
Last year, I knew I wanted to transition to a virtual business line instead of giving customers my personal phone number. I started by searching on Google and researched the …
Your marketing strategy calls for a new approach now that you’re using your product as the main channel for acquisition, conversion, retention, and expansion. In this PLG marketing guide, learn …
Lead generation is complex, which means that your best bet is to have multiple touchpoints on different channels designed to capture as many leads as possible. While you’re setting up …