3 Common RFM Analysis Myths Debunked
What is RFM Analysis? Before we move onto debunking the myths, it’s important to take a step back and understand what RFM really means. RFM is an acronym used by …
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Chief Revenue Officer (CRO): 3 Reasons You Should Hire One
There’s more to a Chief Revenue Officer (CRO) than meets the eye. From 2015 to 2018, LinkedIn saw a 73% increase in CRO titles, indicating a surging demand for revenue …
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How to Use Your Lead Generation Process to Create Better Buyer Personas
When most marketers and businesses are sitting down to examine their lead generation process and their buy personas, they’re typically looking at the information in only one way. They’re looking …
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How to Set Up a Lead Generation Funnel That Converts
It’s not uncommon for marketers to approach lead generation as a single hurdle they need to overcome. They set up a landing page on their site designed to collect lead …
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