If you’ve used lead scoring before, you may not have a particularly high opinion of it. That’s because most lead-scoring tools have implicitly led you astray. The traditional approach to …
Sales operations leaders have downright essential jobs, being responsible for developing and managing an effective sales process based on their customer’s buyer journey. They need to help their sales reps …
Sometimes it feels like there are a million and one marketing platforms to keep up with. Email. Social media. PPC campaigns. Content marketing. SEO. SMS marketing. There’s a lot to …
When, exactly, should your marketing team hand off a lead to the sales team? Not sure? If there’s any confusion around how to hand off leads, you’re likely losing out …
Over the past decade, we’re sure that you’ve noticed that your marketing tech stack options have become much more advanced than ever before. Social media management software doesn’t just let …
Product leaders play a crucial role in any organization. It’s up to them to create and oversee a product team, determine a product’s strategic direction, and select the systems and …
Customer-oriented marketing helps determine how a product or service can effectively solve the problems and pain of customers and buyers. Digital transformation has produced a plethora of new shiny tools …
As a startup grows, there comes a time when it experiences inconsistency across its sales efforts. Especially in sales messaging. Let’s assume a prospect is being sold by a team …
Marketing operations is all about overseeing and managing a brand’s entire marketing program, including campaign planning, strategy development, performance assessment, and tech choices. It’s a big and important job, and …
I asked a simple question before outlining this article: Choosing to go freemium or free trial depends on a myriad of factors. What was happening in your company that led …
Successful businesses must align their products and services to meet customer needs, expectations, and realities. Collecting and acting on customer feedback is a significant factor in creating great customer journeys. …