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Screenshot - Competitors Choice

Stay Ahead with AI-DRIVEN Competitive Intelligence

Always-on competitive intelligence team

Unkover is your AI-driven Competitive Intelligence team delivering critical updates about your competitors the moment they happen:

  • Relevant Page Changes
  • New Funding Rounds
  • Customer reviews
  • Press mentions
  • Acquisitions & Exits
  • SEO gaps & opportunities

Track your competitors website changes

Keep tabs on your competitors key pages

Why spend all day stalking the competition when you don’t have to?

With Unkover, you’ll know instantly when your competitors tweak their messaging or shake up their pricing. No more endless scrolling through their sites or second-guessing your strategies.

Let us do the heavy lifting for you, ensuring you’re always in the loop by notifying you the moment a critical change happens on your competitor’s pages.

Sit back, relax, and keep winning—Unkover makes sure you’re not just in the game, you’re always a step ahead.

Screenshot of Unkover's feature that tracks competitors key website pages

Read your competitors emails

Get competitor insights directly from the source

Companies love updating their customers and prospects about relevant news, product updates, and special offers.

That juicy info from your competitors? It’s yours too. Unkover will automatically capture all their emails and bring them right to your doorstep—accessible to your entire team, anytime.

[COMING SOON: Our fine-tuned AI will sift through these emails, extract key information and send them over to the best team within your org. Less noise, more signal!]

There’s no use in gathering intelligence unless it’s actionable!

We hear you! Unkover’s goal is not to flood you with tons of data points that no one in your team will ever read. We gather competitive intelligence from thousands of data sources and use AI to highlight actionable information to the right team in your company.

Say goodbye to noise. We’re 100% signal.


A sneak peek into what’s coming

We’re excited to get Unkover in your hands as soon as possible and keep building the best competitive intelligence tool with your precious feedback. The roadmap for the next few months is already exciting, so take a look!

While we build and deliver, here’s our promise to you: as an early tester and customer, you’ll lock in an exclusive bargain price we’ll never offer again in the future.


Marketing Hub

Spy on your competitors’ full marketing strategy: social, ads, content marketing, email flows, and more.


Sales Hub

Track competitive Win/Loss analysis and build battle cards. Get alerted at every pricing change.


Product Hub

Get immediate alerts when competitors announce new features or major releases. Identify strengths and weaknesses from online reviews.



Get the competitive intelligence you need where you need it: Slack, eMail, MS Teams, Salesforce, Hubspot, Pipedrive and more.

Screenshot Slack Notifications

Choose your plan

Join now to lock in an exclusive 50% lifetime discount

Save 20%


Up to 5 competitors

50 pages monitored

10 email workflows

3-day data refresh


/per month

$ 79


Up to 10 competitors

100 pages monitored

20 email workflows

1-day data refresh


/per month

$ 159


Custom number of competitors

Custom number of pages monitored

Custom number of email workflows

Hourly data refresh

Custom price

Hot Takes

Copywriting is not your CEO’s job (and neither the intern’s)


Another day, another redesign.

A single day doesn’t go by without a post on my Linkedin feed of some startup announcing a major redesign of their website.

I get it, I’ve run an agency for 13 years, always hearing the same stuff:

“Our competitor just refreshed their design and they look better than us”

“Trends have changed and this style is no longer hot”

“Redesigning the homepage will dramatically boost our conversion rate”

“We need to look more serious to appeal enterprise customers”

“We need to look funnier to appeal SMBs”

“The CMO has just changed and he doesn’t like the website”

It’s ok… I get it. I don’t necessarily agree. Actually, I think 80% of the time those are terrible reasons for a re-design; and they will not have any business impact. But that’s something your agency will never tell you.

Everyone is happy to pay big bucks to get a new fancy homepage. But every time I’ve let my customers know the design was ready and asked about the copy, the budget was always peanuts.

“The CEO is gonna write the copy”

“We have a new intern fresh out of literature college”

“I have a cousin that loves writing…”

So let me share a secret with you: 

As much as I love branding and recognize its impact; unless your website is really ugly and fresh out of the 90s, your re-design will almost never have a meaningful impact on revenue.

On the other hand, Copywriting, real Copywriting with the uppercase C, is an art that very few professionals have mastered and can have a huge impact on any business.

Copywriting is not the art of sitting in front of a computer and typing letters. 

It’s the art of interviewing customers, getting inside their minds, understanding what they want and how they describe it. Discovering what really triggers them and what fears hold them back from buying your product.

The Copy is just the final output of a very complex work that most people are terrible at.

I can name hundreds of great designers I could recommend. I can count on one hand the number of copywriters I would recommend.

In a world full of distractions, where every market is inundated by competitors with little differentiation, where retargeting is getting harder and most of your ads will be targeting a cold audience… Copywriting is the new digital gold.

Please do yourself a favor and the next time you have the budget, rework your website copy, not its design.