Unkover Logo
Breadcrumbs Logo

Join now to lock in an exclusive 50% lifetime discount

Screenshot - Competitors Choice

Stay Ahead with AI-DRIVEN Competitive Intelligence

Always-on competitive intelligence team

Unkover is your AI-driven Competitive Intelligence team delivering critical updates about your competitors the moment they happen:

  • Relevant Page Changes
  • New Funding Rounds
  • Customer reviews
  • Press mentions
  • Acquisitions & Exits
  • SEO gaps & opportunities

Track your competitors website changes

Keep tabs on your competitors key pages

Why spend all day stalking the competition when you don’t have to?

With Unkover, you’ll know instantly when your competitors tweak their messaging or shake up their pricing. No more endless scrolling through their sites or second-guessing your strategies.

Let us do the heavy lifting for you, ensuring you’re always in the loop by notifying you the moment a critical change happens on your competitor’s pages.

Sit back, relax, and keep winning—Unkover makes sure you’re not just in the game, you’re always a step ahead.

Screenshot of Unkover's feature that tracks competitors key website pages

Read your competitors emails

Get competitor insights directly from the source

Companies love updating their customers and prospects about relevant news, product updates, and special offers.

That juicy info from your competitors? It’s yours too. Unkover will automatically capture all their emails and bring them right to your doorstep—accessible to your entire team, anytime.

[COMING SOON: Our fine-tuned AI will sift through these emails, extract key information and send them over to the best team within your org. Less noise, more signal!]

There’s no use in gathering intelligence unless it’s actionable!

We hear you! Unkover’s goal is not to flood you with tons of data points that no one in your team will ever read. We gather competitive intelligence from thousands of data sources and use AI to highlight actionable information to the right team in your company.

Say goodbye to noise. We’re 100% signal.


A sneak peek into what’s coming

We’re excited to get Unkover in your hands as soon as possible and keep building the best competitive intelligence tool with your precious feedback. The roadmap for the next few months is already exciting, so take a look!

While we build and deliver, here’s our promise to you: as an early tester and customer, you’ll lock in an exclusive bargain price we’ll never offer again in the future.


Marketing Hub

Spy on your competitors’ full marketing strategy: social, ads, content marketing, email flows, and more.


Sales Hub

Track competitive Win/Loss analysis and build battle cards. Get alerted at every pricing change.


Product Hub

Get immediate alerts when competitors announce new features or major releases. Identify strengths and weaknesses from online reviews.



Get the competitive intelligence you need where you need it: Slack, eMail, MS Teams, Salesforce, Hubspot, Pipedrive and more.

Screenshot Slack Notifications

Choose your plan

Join now to lock in an exclusive 50% lifetime discount

Save 20%


Up to 5 competitors

50 pages monitored

10 email workflows

3-day data refresh


/per month

$ 79


Up to 10 competitors

100 pages monitored

20 email workflows

1-day data refresh


/per month

$ 159


Custom number of competitors

Custom number of pages monitored

Custom number of email workflows

Hourly data refresh

Custom price

Hot Takes

Reducing Platform Dependency is Overrated


Every morning in Africa, a gazelle wakes up. It knows it must run faster than the fastest lion or be killed. Every morning a lion wakes up. It knows it must outrun the slowest gazelle or starve to death.

Every morning across the world, a founder wakes up. They’ll receive an email from an investor recommending reducing dependency on some platform. Every morning an investor wakes up. They know they’ll have to invest in some company with strong platform dependency.

As much as everyone would love not to depend on someone’s else platform, the reality is that there’s only one way to have zero external dependencies: becoming so big that you are a platform.

And realistically, that’s something that won’t happen to most of us.

Can you name some really successful companies that don’t have any dependencies?

Even if we analyze the top 1%, it’s hard to find them. Take HubSpot. 

Extremely successful public company. The gem for all the inbound marketing enthusiasts. This is where their traffic comes from:

Graph Showing Hubspot Traffic Sources.

Sure, they have a lot of direct traffic, which is great, but likely is largely composed of customers visiting their site to log in.

Remove direct traffic, and there you go: A huge dependency on Google: Search, Display, Mail (through Gmail).

An algorithm change could drastically shake their business. Same with Gmail flagging their email as spam.

Every mobile app is at Google and Apple’s mercy.

Sprinklr, SproutSocial, Hootsuite, Buffer, and many others depend on Facebook & Twitter API changes.

Almost every tool for the sales team relies on Salesforce’s API.

The list is almost endless. And let’s be honest, there’s nothing you can do about it.

Don’t overthink your platform dependencies. 

Be aware of them, try to understand how the platform you rely on defines success, and align your product as much as possible. That’s the best bet you can make to derisk platform dependencies.

Zynga, as an example, didn’t align with Facebook’s definition of success when they built their success on flooding everyone with Farmville’s notifications. And Facebook reacted by changing its API and policies.

For most companies, reducing platform-related risks by expanding on even more platforms it’s often not possible or too expensive to accomplish.

Try instead to focus on the platform that is already working for you today and align your success with its success.