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Stay Ahead with AI-DRIVEN Competitive Intelligence

Always-on competitive intelligence team

Unkover is your AI-driven Competitive Intelligence team delivering critical updates about your competitors the moment they happen:

  • Relevant Page Changes
  • New Funding Rounds
  • Customer reviews
  • Press mentions
  • Acquisitions & Exits
  • SEO gaps & opportunities

Track your competitors website changes

Keep tabs on your competitors key pages

Why spend all day stalking the competition when you don’t have to?

With Unkover, you’ll know instantly when your competitors tweak their messaging or shake up their pricing. No more endless scrolling through their sites or second-guessing your strategies.

Let us do the heavy lifting for you, ensuring you’re always in the loop by notifying you the moment a critical change happens on your competitor’s pages.

Sit back, relax, and keep winning—Unkover makes sure you’re not just in the game, you’re always a step ahead.

Screenshot of Unkover's feature that tracks competitors key website pages

Read your competitors emails

Get competitor insights directly from the source

Companies love updating their customers and prospects about relevant news, product updates, and special offers.

That juicy info from your competitors? It’s yours too. Unkover will automatically capture all their emails and bring them right to your doorstep—accessible to your entire team, anytime.

[COMING SOON: Our fine-tuned AI will sift through these emails, extract key information and send them over to the best team within your org. Less noise, more signal!]

There’s no use in gathering intelligence unless it’s actionable!

We hear you! Unkover’s goal is not to flood you with tons of data points that no one in your team will ever read. We gather competitive intelligence from thousands of data sources and use AI to highlight actionable information to the right team in your company.

Say goodbye to noise. We’re 100% signal.


A sneak peek into what’s coming

We’re excited to get Unkover in your hands as soon as possible and keep building the best competitive intelligence tool with your precious feedback. The roadmap for the next few months is already exciting, so take a look!

While we build and deliver, here’s our promise to you: as an early tester and customer, you’ll lock in an exclusive bargain price we’ll never offer again in the future.


Marketing Hub

Spy on your competitors’ full marketing strategy: social, ads, content marketing, email flows, and more.


Sales Hub

Track competitive Win/Loss analysis and build battle cards. Get alerted at every pricing change.


Product Hub

Get immediate alerts when competitors announce new features or major releases. Identify strengths and weaknesses from online reviews.



Get the competitive intelligence you need where you need it: Slack, eMail, MS Teams, Salesforce, Hubspot, Pipedrive and more.

Screenshot Slack Notifications

Choose your plan

Join now to lock in an exclusive 50% lifetime discount

Save 20%


Up to 5 competitors

50 pages monitored

10 email workflows

3-day data refresh


/per month

$ 79


Up to 10 competitors

100 pages monitored

20 email workflows

1-day data refresh


/per month

$ 159


Custom number of competitors

Custom number of pages monitored

Custom number of email workflows

Hourly data refresh

Custom price

Hot Takes

SaaS Tools Should Have OKRs


Objectives and Key Results (OKRs) is a collaborative goal-setting tool that is designed to help your leaders and team state what it is exactly that they want to accomplish.

During his Hot Takes Live session, Collin Smith, Head of Growth at Viz.ai, said that he believes that all SaaS tools should have them. 

Smith believes that SaaS has transitioned from helpful software into high-cost “bloatware,” and we get it—there’s been a 270% increase in SaaS spending over the last three years, with an average of $2,800 annual SaaS spend per employee, which is up 75% year over year. 

It is, to put it mildly, a SaaS buying frenzy, and it’s got many growth leaders ending up with finance leaders knocking on their doors.

The reality is that the surplus of subscription spend is weighing down budgets, meaning that companies will soon be forced to measure tool outputs similar to an OKR system.

This may mean that SaaS tools really need to show value in six months or less in order to secure two-year renewals.

Companies are unlikely to actually start trimming SaaS spending in 2022-2023, but they may start to consolidate vendors. This means that the fat is going to be trimmed, and they’ll invest more in the tools that can do exactly what they need. 

And we do know that SaaS tools will likely be utilized for increasingly redundant tasks instead of employing human workers to tackle them. We’re not saying that robots are taking over the world (and neither is Smith), but this is just a reality where software can manage redundant tasks so that employees can focus their productivity elsewhere.

So as you’re evaluating your tech stack, what should you be looking for? Here’s what Smith recommends:

  • Make a list of all the SaaS tools that your team is using, and assign them to primary and secondary key performance indicators (KPIs) using SMART goals 
  • Track KPIs month over month to see which tools are aligned to improved metrics
  • If a single KPI has more than four tools assigned to it, check for redundancy or go more granular in your tools’ KPIs

Are some of your tools redundant? If some are being used to achieve the same tasks, then the answer is maybe, especially if some are more effective than others at hitting specific KPIs. Trimming the fat and investing more where necessary will help you maximize your SaaS spending to get the most out of it.

And as Harry S. Truman said, “Imperfect action beats perfect inaction every time,” so start measuring your existing tools’ impact today and build the practice into the procurement process moving forward. 

Want more? Join 48 of the top SaaS leaders on February 16th, 2023, as they dish out hot takes and surprising insights on product-led growth, RevOps, marketing, and sales. Save your seat now!