Unkover your competitors’ Marketing Secrets
Say goodbye to wasting hours on competitor analysis by equipping your team with an AI-driven, always-on competitive intelligence platform.
Say goodbye to wasting hours on competitor analysis by equipping your team with an AI-driven, always-on competitive intelligence platform.
Stay Ahead with AI-DRIVEN Competitive Intelligence
Unkover is your AI-driven Competitive Intelligence team delivering critical updates about your competitors the moment they happen:
Track your competitors website changes
Why spend all day stalking the competition when you don’t have to?
With Unkover, you’ll know instantly when your competitors tweak their messaging or shake up their pricing. No more endless scrolling through their sites or second-guessing your strategies.
Let us do the heavy lifting for you, ensuring you’re always in the loop by notifying you the moment a critical change happens on your competitor’s pages.
Sit back, relax, and keep winning—Unkover makes sure you’re not just in the game, you’re always a step ahead.
Read your competitors emails
Companies love updating their customers and prospects about relevant news, product updates, and special offers.
That juicy info from your competitors? It’s yours too. Unkover will automatically capture all their emails and bring them right to your doorstep—accessible to your entire team, anytime.
[COMING SOON: Our fine-tuned AI will sift through these emails, extract key information and send them over to the best team within your org. Less noise, more signal!]
We hear you! Unkover’s goal is not to flood you with tons of data points that no one in your team will ever read. We gather competitive intelligence from thousands of data sources and use AI to highlight actionable information to the right team in your company.
Say goodbye to noise. We’re 100% signal.
ROADMAP
We’re excited to get Unkover in your hands as soon as possible and keep building the best competitive intelligence tool with your precious feedback. The roadmap for the next few months is already exciting, so take a look!
While we build and deliver, here’s our promise to you: as an early tester and customer, you’ll lock in an exclusive bargain price we’ll never offer again in the future.
Spy on your competitors’ full marketing strategy: social, ads, content marketing, email flows, and more.
Track competitive Win/Loss analysis and build battle cards. Get alerted at every pricing change.
Get immediate alerts when competitors announce new features or major releases. Identify strengths and weaknesses from online reviews.
Get the competitive intelligence you need where you need it: Slack, eMail, MS Teams, Salesforce, Hubspot, Pipedrive and more.
slack integration
Unkover’s Slack integration lets you keep your whole team up to speed with your competitors’ updates.
Join now to lock in an exclusive 50% lifetime discount
For startups and small teams, it’s the essential toolkit you need to keep an eye on a select few competitors.
Up to 5 competitors
50 pages monitored
10 email workflows
3-day data refresh
$39
/per month
$ 79
50% discount
Billed annually
For growing businesses, it allows you to monitor more competitors, pages, and email workflows.
Up to 10 competitors
100 pages monitored
20 email workflows
1-day data refresh
$79
/per month
$ 159
50% discount
Billed annually
For large companies, it is tailored to meet the needs of multiple teams needing granular insights.
Custom number of competitors
Custom number of pages monitored
Custom number of email workflows
Hourly data refresh
Custom price
Billed annually
When you’re creating content, you don’t want to just think about what might rank well in the SERPs; you need to think about how to create content that will make people feel something.
This is the topic of the Hot Takes Live talk by Tyler Lessard, VP of Marketing at Vidyard.
Lessard shared that he always thought their Vidyard social media and content strategies were successful. And in all conventional senses, they were; there was great SEO performance, good integration with demand programs, and consistent follower growth. They were struggling, however, with active engagement and sharing.
Then they launched the “Sales Feed,” and everything changed. It’s the “number one newsletter for salespeople,” promoted not only through email but across multiple social media accounts.
They focused on content that would resonate with their target audience, and their followers and engagement skyrocketed.
Hyperfocus on content resonance with your target audience is a true game-changer.
You don’t just want to create what they want, but also what they deserve.
Resonance takes relevance, value, emotional connection, format, and a little bit of that almost undefinable “irresistibility factor” into consideration. You’ll create something that your audience responds to, engages with, and almost can’t help but share.
Content that achieves that resonance goal can lead to reactions like “I can’t wait for the next post” and “my co-workers will love this.” A classic “you get me” is always another great sign.
So what exactly does this look like?
First, you need to put your social media and content marketing strategies through a review process. Consider them under a fresh lens of “audience resonance” and ask whether or not your content is up to the task at hand.
To get an objective look at this, start by using focus groups to get real feedback. This can include getting feedback from internal team members.
Take cues from popular platforms like Tiktok, YouTube, and Instagram. See what’s performing well and why. That can give you incredible insight.
And remember to draw a hard line in the sand. Your success metric here is engagement. This content is meant to help build a brand, which pays dividends in the long run, but in order to assess how relevant your content is to people, you aren’t just looking at SEO results or clicks; it’s all about how people are engaging.
Want more? Join 48 of the top SaaS leaders on February 16th, 2023, as they dish out hot takes and surprising insights on product-led growth, RevOps, marketing, and sales. Save your seat now!