Unkover Logo
Breadcrumbs Logo

Join now to lock in an exclusive 50% lifetime discount

Screenshot - Competitors Choice

Stay Ahead with AI-DRIVEN Competitive Intelligence

Always-on competitive intelligence team

Unkover is your AI-driven Competitive Intelligence team delivering critical updates about your competitors the moment they happen:

  • Relevant Page Changes
  • New Funding Rounds
  • Customer reviews
  • Press mentions
  • Acquisitions & Exits
  • SEO gaps & opportunities

Track your competitors website changes

Keep tabs on your competitors key pages

Why spend all day stalking the competition when you don’t have to?

With Unkover, you’ll know instantly when your competitors tweak their messaging or shake up their pricing. No more endless scrolling through their sites or second-guessing your strategies.

Let us do the heavy lifting for you, ensuring you’re always in the loop by notifying you the moment a critical change happens on your competitor’s pages.

Sit back, relax, and keep winning—Unkover makes sure you’re not just in the game, you’re always a step ahead.

Screenshot of Unkover's feature that tracks competitors key website pages

Read your competitors emails

Get competitor insights directly from the source

Companies love updating their customers and prospects about relevant news, product updates, and special offers.

That juicy info from your competitors? It’s yours too. Unkover will automatically capture all their emails and bring them right to your doorstep—accessible to your entire team, anytime.

[COMING SOON: Our fine-tuned AI will sift through these emails, extract key information and send them over to the best team within your org. Less noise, more signal!]

There’s no use in gathering intelligence unless it’s actionable!

We hear you! Unkover’s goal is not to flood you with tons of data points that no one in your team will ever read. We gather competitive intelligence from thousands of data sources and use AI to highlight actionable information to the right team in your company.

Say goodbye to noise. We’re 100% signal.


A sneak peek into what’s coming

We’re excited to get Unkover in your hands as soon as possible and keep building the best competitive intelligence tool with your precious feedback. The roadmap for the next few months is already exciting, so take a look!

While we build and deliver, here’s our promise to you: as an early tester and customer, you’ll lock in an exclusive bargain price we’ll never offer again in the future.


Marketing Hub

Spy on your competitors’ full marketing strategy: social, ads, content marketing, email flows, and more.


Sales Hub

Track competitive Win/Loss analysis and build battle cards. Get alerted at every pricing change.


Product Hub

Get immediate alerts when competitors announce new features or major releases. Identify strengths and weaknesses from online reviews.



Get the competitive intelligence you need where you need it: Slack, eMail, MS Teams, Salesforce, Hubspot, Pipedrive and more.

Screenshot Slack Notifications

Choose your plan

Join now to lock in an exclusive 50% lifetime discount

Save 20%


Up to 5 competitors

50 pages monitored

10 email workflows

3-day data refresh


/per month

$ 79


Up to 10 competitors

100 pages monitored

20 email workflows

1-day data refresh


/per month

$ 159


Custom number of competitors

Custom number of pages monitored

Custom number of email workflows

Hourly data refresh

Custom price

Hot Takes

You’re Not Focusing on Pipeline Quality… And That’s a Problem

Revenue Sales

If you’re like most brands and CROs, you aren’t properly focusing on pipeline quality, and that’s a major issue. 

Vishwanath Mallikarjunan of Esper.io has diverse experience ranging from market research, product development, sales, business analytics, DevOps, finance ops, and revops.

And this is one fact that he knows to be absolutely true, which is what he discussed in his Hot Takes Live session.

First, as a recap: Why should you be focusing on pipeline data quality?

There are plenty of good reasons, including the following:

  • Pipeline data is the tangible and articulated representation of the sales process in the CRM
  • A pipeline is a useful intermediary that formally bridges the sales and forecasting processes
  • Sales process -> Pipeline -> Forecasting 

So what constitutes pipeline quality in your CRM?

From a sales point of view, it’s going to be data hygiene. Are you getting information about the stage of the customer journey users are in, the amount they’re purchasing, or the close date? What about deal info, meeting notes, and next steps? Sales alignment and the cadence of the process are crucial.

When it comes to the RevOps point of view, however, the pipeline itself is in crucial consideration. They’re going to focus on defining the beginning and end of a pipeline and identifying activity vs. dormancy when it comes to potential deals. 

There are three core levels of pipeline data in the average CRM:

  • All pipeline data
  • Pipeline data for sales review
  • Pipeline subset data for forecasting

Let’s talk metaphors. Take a look at this picture of a gorgeous, mostly peaceful, and clear lake. 

The sales process is going to be equivalent to the lake currents, including the growth phase and sales motion consistency across product or market segments.

The quality of the pipeline can determine how clear the water is—is it crystal clear and you can see through it, or is it murky and mucky?

The forecast is the bottom of the lake. Are you able to see through it clearly to understand what you’re swimming or floating above? 

So when it comes to putting it all together, remember the following:

  • Align all teams on the sales process and how it’s articulated in the CRM
  • Data hygiene and consistency determine the CRM data subset that can be considered the “pipeline”
  • Understand which sales motions are consistent, which ones are new, and the influencing external factors
  • Segment pipeline by sales motions and forecast separately; each will have its own variance for accuracy 

Ultimately, a consistent sales process is the strategic foundation for quality pipelines and forecasts, and maintaining that pipeline hygiene is crucial at a tactical level.

Want more? Join 48 of the top SaaS leaders on February 16th, 2023, as they dish out hot takes and surprising insights on product-led growth, RevOps, marketing, and sales. Save your seat now!