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Stay Ahead with AI-DRIVEN Competitive Intelligence

Always-on competitive intelligence team

Unkover is your AI-driven Competitive Intelligence team delivering critical updates about your competitors the moment they happen:

  • Relevant Page Changes
  • New Funding Rounds
  • Customer reviews
  • Press mentions
  • Acquisitions & Exits
  • SEO gaps & opportunities

Track your competitors website changes

Keep tabs on your competitors key pages

Why spend all day stalking the competition when you don’t have to?

With Unkover, you’ll know instantly when your competitors tweak their messaging or shake up their pricing. No more endless scrolling through their sites or second-guessing your strategies.

Let us do the heavy lifting for you, ensuring you’re always in the loop by notifying you the moment a critical change happens on your competitor’s pages.

Sit back, relax, and keep winning—Unkover makes sure you’re not just in the game, you’re always a step ahead.

Screenshot of Unkover's feature that tracks competitors key website pages

Read your competitors emails

Get competitor insights directly from the source

Companies love updating their customers and prospects about relevant news, product updates, and special offers.

That juicy info from your competitors? It’s yours too. Unkover will automatically capture all their emails and bring them right to your doorstep—accessible to your entire team, anytime.

[COMING SOON: Our fine-tuned AI will sift through these emails, extract key information and send them over to the best team within your org. Less noise, more signal!]

There’s no use in gathering intelligence unless it’s actionable!

We hear you! Unkover’s goal is not to flood you with tons of data points that no one in your team will ever read. We gather competitive intelligence from thousands of data sources and use AI to highlight actionable information to the right team in your company.

Say goodbye to noise. We’re 100% signal.

ROADMAP

A sneak peek into what’s coming

We’re excited to get Unkover in your hands as soon as possible and keep building the best competitive intelligence tool with your precious feedback. The roadmap for the next few months is already exciting, so take a look!

While we build and deliver, here’s our promise to you: as an early tester and customer, you’ll lock in an exclusive bargain price we’ll never offer again in the future.

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Marketing Hub

Spy on your competitors’ full marketing strategy: social, ads, content marketing, email flows, and more.

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Sales Hub

Track competitive Win/Loss analysis and build battle cards. Get alerted at every pricing change.

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Product Hub

Get immediate alerts when competitors announce new features or major releases. Identify strengths and weaknesses from online reviews.

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Integrations

Get the competitive intelligence you need where you need it: Slack, eMail, MS Teams, Salesforce, Hubspot, Pipedrive and more.

Screenshot Slack Notifications

Choose your plan

Join now to lock in an exclusive 50% lifetime discount

Monthly
Save 20%
Annually

Base


Up to 5 competitors

50 pages monitored

10 email workflows

3-day data refresh


$39

/per month

$ 79

Professional


Up to 10 competitors

100 pages monitored

20 email workflows

1-day data refresh


$79

/per month

$ 159

Enterprise


Custom number of competitors

Custom number of pages monitored

Custom number of email workflows

Hourly data refresh


Custom price

What Is Revenue Marketing?

DEFINITION
Revenue marketing is a goal-focused marketing approach to align marketing and sales towards revenue acceleration.

💡Understanding Revenue Marketing

Customer data is what drives success and revenue in the product-led growth (PLG) go-to-market strategy. And revenue marketing is one of the backbones of driving revenue through invaluable customer-focused data.

It usually involves the Chief Revenue Officer (CRO) aligning all revenue-related departments to create harmony. This doesn’t end with sales and marketing though. Customer success, business operations, and any department instrumental in your growth strategy are part of this push.

It works because your organization works on a simple goal: to grow revenue by working on the most crucial things your customers need.

With the traditional walls between departments broken down, your sales team knows exactly which leads to focus on. This is because your marketing team is able to get more qualified MQLs (marketing-qualified leads). 

The results speak for themselves, too. Organizations that align their sales and marketing departments are 67% better at closing deals.

Considering the necessity of customer feedback in any PLG strategy, revenue marketing fits in quite smoothly, providing sales and marketing teams access to customer actions and desires. This self-serving feedback loop is at the core of the staggering power of revenue marketing. 

🖋 Takeaway

Revenue marketing is a perspective shift in an organization’s growth strategy. It aims to integrate all the revenue-related departments and align them toward the shared and focused goal of revenue acceleration. It’s a proven technique to achieve predictable revenues and create a customer base. 

Data is the fuel driving product-led growth and revenue marketing helps you mine that fuel. So, you can arm your sales and marketing teams with the resources they need to go out and convert interested leads into loyal customers.

What Is Revenue Marketing?

Revenue marketing, at its core, is a holistic approach to driving predictable revenue. 

It’s a sure-fire way to declutter your organization as a whole, especially if you’ve already incorporated product-led marketing into your marketing strategy.

Customer churn is one of the biggest challenges in a product-centered business. Revenue marketing consistently delivers high retention rates. Hence, it should be on your radar if you’re also facing high customer churn.

Plus, sales is one function where a one-size-fits-all approach can quickly kill all interest from your leads. When sales and marketing teams are working together, your sales reps have access to lead-specific data to craft customized pitches for each of their unique, sales-ready leads.

That is why revenue marketing has shown much better deal closure rates as compared to conventional and isolated sales efforts. 

Why Do You Need Revenue Marketing?

B2B customers might have been subject to, and even used to, traditional selling techniques, where marketing and sales functioned in a waterfall model. 

Marketing considered their work done when they had run a campaign and delivered leads to the sales department. And sales would most often focus only on the bottom-of-the-funnel (BoFu) leads and ignore the rest.

Times have changed. And so have the buying habits of B2B customers. They have now started demanding a more personalized and layered buying experience. 

Revenue marketing helps organizations meet the demand for a more nuanced customer experience by aligning all essential departments toward a shared goal. With almost 47% of marketers still not comfortable sharing data with sales, there’s a vast opportunity for your organization to rank among the few. 

How Does Revenue Marketing Work?

How exactly does revenue marketing fix the various issues plaguing disconnected sales, marketing, and other revenue-focused departments? Here are some of the reasons:

1. Marketing Becomes A Revenue Center

Revenue marketing leverages real-time data to guide all your marketing efforts. With marketing no longer recommending blind leads to sales, it gets easier to pitch the department as a revenue generation machine instead of a cost center. 

A smoother buy-in from upper management will soon follow as you’ll be able to tie spending directly with revenue.

2. Customers Regain The Centerstage 

Again, with the essential role played by customer data in revenue marketing, your entire marketing strategy is automatically customer-focused, instead of product-focused. 

Instead of the number of new sign-ups as the metric, you start listening to customer feedback and working towards retention, and in turn, recurring revenues. 

3. Sales Team Gets Access To Better Leads 

Your sales reps get access to better information, thanks to the tight integration with marketing and access to high-quality data. 

They are better equipped to identify the most attractive leads and create contextual pitches to drive conversions.

Revenue marketing doesn’t need massive new investment either. You most likely already have great sales and marketing teams who only need a change of strategy to deliver much stronger and data-driven results. 

Breadcrumbs makes the process much easier by identifying potential revenue opportunities for you.