How to Develop an Audience Segmentation Strategy to Maximize Your Reach
Personalization has become the standard in many areas of life. Reaching out to a broad audience won’t work; these days, it requires a more subtle and niche approach to connect …
Breadcrumbs Blog
Revenue Cycle Automation: Strategies to Boost Efficiency and Productivity
Today’s business landscape is fast-paced, so never has it been more crucial to streamline financial processes and optimize revenue generation. Particularly if you want to accelerate your company’s growth, managing …
Optimizing Health and Wellness Industry Sales: The Role of Data Enrichment and Lead Scoring
Sales isn’t what it used to be. Today’s consumers are more informed, selective, and health-conscious than ever. Gone are the days when flashy ads or basic discounts could seal the …
How to Track Your Leads Once They Land on Your Website
Have you ever wondered what happens to potential customers after they visit your website? It’s like having a store where you can see people walking in, but you’re not sure …
CRM Data Hygiene Best Practices for Sales and Customer Success Teams
Having a CRM helps sales and customer success teams with customer acquisition and retention. It facilitates your access to relevant insights that enable you to engage the intended audience at …
The Importance of Consistency: Matching Landing Pages with Ad Campaigns
Potential customers who click on your ads have specific expectations: immediate relevance, quick solutions, and clear value. If your landing page doesn’t meet these expectations, you’re losing sales and damaging …
How to Leverage Data-Driven Marketing Strategies
Marketing without concrete data is like trying to find the door while wearing a blindfold. Will you hit the jackpot or run into a wall? Who knows? Marketing guesswork simply …
7 Tips to Write Subject Lines That Make Every Email Count
Picture this: you open your inbox, scroll through dozens of emails, and open maybe five or six emails. What’s the one thing that made you open those emails? Maybe it …
Why Product Lifecycle Marketing Is Essential for SaaS Success
The demand for optimizing productivity and streamlining business processes only increases yearly. Cloud computing and other integrated technologies make today’s SaaS industry exciting. However, the SaaS market is projected to …
Spam Traps: The Silent Killers of Your Email Reputation—How Verification Can Save You
Spam traps can feel like email’s version of booby traps. Even if you know they exist and prepare for them, you can still find yourself caught and at their mercy. …
MadKudu Acquires Breadcrumbs to Accelerate the Shift to Signal-Based Selling
I am thrilled to announce that MadKudu has acquired Breadcrumbs.io, the best-in-class B2B marketing predictive analytics platform founded by Armando Biondi, Gary Amaral, and Massimo Chieruzzi. Armando and I have …