The demand for optimizing productivity and streamlining business processes only increases yearly. Cloud computing and other integrated technologies make today’s SaaS industry exciting. However, the SaaS market is projected to …
Spam traps can feel like email’s version of booby traps. Even if you know they exist and prepare for them, you can still find yourself caught and at their mercy. …
I am thrilled to announce that MadKudu has acquired Breadcrumbs.io, the best-in-class B2B marketing predictive analytics platform founded by Armando Biondi, Gary Amaral, and Massimo Chieruzzi. Armando and I have …
Launching a SaaS product is an exhilarating yet challenging journey. Did you know that approximately 90% of startups fail, with many of these failures attributed to poor product launches or …
A successful email marketing campaign can help drive new leads for your business. But why stop there? You can leverage data to create high-converting email marketing campaigns, whether a series …
In today’s business landscape, where 50% of B2B search queries are made on smartphones, it’s no surprise that mobile browsing has become a dominant force. But how can B2B companies, …
Pricing can make or break your business. It affects how your customers perceive your brand and how loyal they’ll remain. If the price is too high, you might scare them …
It may be a hard truth but rejection is inevitable when it comes to sales. Every salesperson experiences rejection–whether making a huge pitch for a major corporation or just up-selling …
Spoiler alert: the creative and copy for your ad are not the most important part of the conversion process. The post-click landing page is. This seems antithetical to what we’ve …
Imagine spending hours, days, or even weeks crafting the perfect email campaign, only to have many emails bounce back, never reaching your audience. You did everything right—created compelling marketing messages, …
Did you know? When a company invests in marketing automation, it typically sees a return of $5.44 within three years, with the initial investment becoming profitable in over six months. …