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Screenshot - Competitors Choice

Stay Ahead with AI-DRIVEN Competitive Intelligence

Always-on competitive intelligence team

Unkover is your AI-driven Competitive Intelligence team delivering critical updates about your competitors the moment they happen:

  • Relevant Page Changes
  • New Funding Rounds
  • Customer reviews
  • Press mentions
  • Acquisitions & Exits
  • SEO gaps & opportunities

Track your competitors website changes

Keep tabs on your competitors key pages

Why spend all day stalking the competition when you don’t have to?

With Unkover, you’ll know instantly when your competitors tweak their messaging or shake up their pricing. No more endless scrolling through their sites or second-guessing your strategies.

Let us do the heavy lifting for you, ensuring you’re always in the loop by notifying you the moment a critical change happens on your competitor’s pages.

Sit back, relax, and keep winning—Unkover makes sure you’re not just in the game, you’re always a step ahead.

Screenshot of Unkover's feature that tracks competitors key website pages

Read your competitors emails

Get competitor insights directly from the source

Companies love updating their customers and prospects about relevant news, product updates, and special offers.

That juicy info from your competitors? It’s yours too. Unkover will automatically capture all their emails and bring them right to your doorstep—accessible to your entire team, anytime.

[COMING SOON: Our fine-tuned AI will sift through these emails, extract key information and send them over to the best team within your org. Less noise, more signal!]

There’s no use in gathering intelligence unless it’s actionable!

We hear you! Unkover’s goal is not to flood you with tons of data points that no one in your team will ever read. We gather competitive intelligence from thousands of data sources and use AI to highlight actionable information to the right team in your company.

Say goodbye to noise. We’re 100% signal.


A sneak peek into what’s coming

We’re excited to get Unkover in your hands as soon as possible and keep building the best competitive intelligence tool with your precious feedback. The roadmap for the next few months is already exciting, so take a look!

While we build and deliver, here’s our promise to you: as an early tester and customer, you’ll lock in an exclusive bargain price we’ll never offer again in the future.


Marketing Hub

Spy on your competitors’ full marketing strategy: social, ads, content marketing, email flows, and more.


Sales Hub

Track competitive Win/Loss analysis and build battle cards. Get alerted at every pricing change.


Product Hub

Get immediate alerts when competitors announce new features or major releases. Identify strengths and weaknesses from online reviews.



Get the competitive intelligence you need where you need it: Slack, eMail, MS Teams, Salesforce, Hubspot, Pipedrive and more.

Screenshot Slack Notifications

Choose your plan

Join now to lock in an exclusive 50% lifetime discount

Save 20%


Up to 5 competitors

50 pages monitored

10 email workflows

3-day data refresh


/per month

$ 79


Up to 10 competitors

100 pages monitored

20 email workflows

1-day data refresh


/per month

$ 159


Custom number of competitors

Custom number of pages monitored

Custom number of email workflows

Hourly data refresh

Custom price

Hot Takes

Most Marketers Don’t Deserve to be in the C-Suite


Do you know what it takes to really be a CMO? Are you really qualified? 

Darryl Praill, a self-proclaimed serial CMO and occasional CRO—and current CMO at Agorapulse—, has an answer to that question.

And the answer is that most marketers do not (huge emphasis on “do not”) actually have any business being in the C-suite at all.

It feels like every dedicated career marketer believes they would be an amazing CMO and would do things differently (aka better) than their existing CMO.

And they might be wrong for three of the common reasons:

  • They prefer to delegate rather than get their hands dirty
  • They don’t want to take risks, conduct experiments, or fail fast, and they don’t want to learn how 
  • They can’t read a balance sheet and have little or no idea what the LKA KPIs actually mean

In reality, most CMOs and aspiring CMOs are far too tactical. They come with plenty of strategies in their marketing toolbox, but:

  • They lack the soft skills needed to lead a team well
  • They focus on execution rather than strategy
  • They can’t build their own brand, let alone the company’s brand
  • They avoid conflict and don’t know how to resolve it
  • They prefer to blame others for their lack of success 

Success in all of Praill’s CMO positions required that he was an officer of the company with true fiduciary responsibility, first and foremost. You own the revenue, the churn rate, and attracting and retaining talent. 

It also meant understanding the role every department played in achieving the company’s goals. If support sucks, churn will go up no matter how great your marketing campaigns are, so that means you’ll stick your nose into the other departments as needed. 

Finally, it meant that his role was to lead through shared goals, culture, and accountability… and all by example. This is how you become an effective leader; your team needs to understand how their own performance is assessed and compensated. You need to be clear here; this is essential.

And so, Praill ended his Hot Takes Live session with a quote from Maya Angelou: “I’ve learned that people will forget what you’ve said, people will forget what you did, but people will never forget how you made them feel.”

Be the leader that your team needs by leading by example. Have your employees’ backs, and demonstrate that you’re a company person through and through. Think about the impact you’re making on people and how they feel.

Want more? Join 48 of the top SaaS leaders on February 16th, 2023, as they dish out hot takes and surprising insights on product-led growth, RevOps, marketing, and sales. Save your seat now!