Unkover Logo
Breadcrumbs Logo

Join now to lock in an exclusive 50% lifetime discount

Screenshot - Competitors Choice

Stay Ahead with AI-DRIVEN Competitive Intelligence

Always-on competitive intelligence team

Unkover is your AI-driven Competitive Intelligence team delivering critical updates about your competitors the moment they happen:

  • Relevant Page Changes
  • New Funding Rounds
  • Customer reviews
  • Press mentions
  • Acquisitions & Exits
  • SEO gaps & opportunities

Track your competitors website changes

Keep tabs on your competitors key pages

Why spend all day stalking the competition when you don’t have to?

With Unkover, you’ll know instantly when your competitors tweak their messaging or shake up their pricing. No more endless scrolling through their sites or second-guessing your strategies.

Let us do the heavy lifting for you, ensuring you’re always in the loop by notifying you the moment a critical change happens on your competitor’s pages.

Sit back, relax, and keep winning—Unkover makes sure you’re not just in the game, you’re always a step ahead.

Screenshot of Unkover's feature that tracks competitors key website pages

Read your competitors emails

Get competitor insights directly from the source

Companies love updating their customers and prospects about relevant news, product updates, and special offers.

That juicy info from your competitors? It’s yours too. Unkover will automatically capture all their emails and bring them right to your doorstep—accessible to your entire team, anytime.

[COMING SOON: Our fine-tuned AI will sift through these emails, extract key information and send them over to the best team within your org. Less noise, more signal!]

There’s no use in gathering intelligence unless it’s actionable!

We hear you! Unkover’s goal is not to flood you with tons of data points that no one in your team will ever read. We gather competitive intelligence from thousands of data sources and use AI to highlight actionable information to the right team in your company.

Say goodbye to noise. We’re 100% signal.


A sneak peek into what’s coming

We’re excited to get Unkover in your hands as soon as possible and keep building the best competitive intelligence tool with your precious feedback. The roadmap for the next few months is already exciting, so take a look!

While we build and deliver, here’s our promise to you: as an early tester and customer, you’ll lock in an exclusive bargain price we’ll never offer again in the future.


Marketing Hub

Spy on your competitors’ full marketing strategy: social, ads, content marketing, email flows, and more.


Sales Hub

Track competitive Win/Loss analysis and build battle cards. Get alerted at every pricing change.


Product Hub

Get immediate alerts when competitors announce new features or major releases. Identify strengths and weaknesses from online reviews.



Get the competitive intelligence you need where you need it: Slack, eMail, MS Teams, Salesforce, Hubspot, Pipedrive and more.

Screenshot Slack Notifications

Choose your plan

Join now to lock in an exclusive 50% lifetime discount

Save 20%


Up to 5 competitors

50 pages monitored

10 email workflows

3-day data refresh


/per month

$ 79


Up to 10 competitors

100 pages monitored

20 email workflows

1-day data refresh


/per month

$ 159


Custom number of competitors

Custom number of pages monitored

Custom number of email workflows

Hourly data refresh

Custom price

Hot Takes

Your B2B Marketing Isn’t “Cute” Enough


The title says it all: Your B2B marketing isn’t cute enough.

That’s coming directly from Christie Horsman, Director of Demand Generation at Thinkific

In her Hot Take Live talk, she reminded users that just because you’re a B2B company, it doesn’t mean you’re always talking to the C-suite. This is a crucial mistake some businesses make.  

The CEO might be part of the ultimate buying decision, but you want to make sure your champions remember you. They’re the ones who will be pushing you to the C-suite in the first place.

So who are your champions? They’re people

When we recognize that you’re talking to people in marketing, suddenly, the marketing becomes a lot easier. That’s because we instinctively know how people talk to each other. 

When we’re sharing something we’re passionate about, we get excited. We speak with candor, wit, and inflection. We punctuate our words with animated hand gestures and exuberant expressions. 

And the brands we remember forever are the ones with a lasting personality that we so want to emulate. Those brands “bring the cute.” 

Some do it through characters and mascots. Others showcase their team. They exude cuteness in every facet of their marketing, and they stand out because of it. 

B2C brands have been hitting us over the head with cuteness forever. You can probably think of at least ten cute brands right off the top of your head, right? 

So why aren’t more B2B businesses embracing the cute? 

It’s almost like we think we’re selling our product or service to an office building rather than a human (or team of humans). We automatically shift into this formal, impersonal, stuffy tone that is actually off-putting in real-life conversations. 

According to Horsman, small, consistent changes can make a big impact on your endeavor here. 

To shed that sterile, businesslike persona, experiment with injecting a little playfulness into your social media presence first.

Little by little, make small changes to your brand tone. Start removing fluff and speak like a person who’s excited about what they have to offer (because you are!).

Be consistent and check in with your metrics and audience response. Over time, you can adjust the amount of cuteness until you hit a sweet spot for your brand. 

Don’t be afraid to add a brand-appropriate serving of tongue-in-cheek wit to your voice, with a little disparagement on the side. 

A funny running gag or well-timed comedic burn can go a long way toward making your brand more memorable. 

Want to check out the full video? Watch the full Hot Take Live here