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Screenshot - Competitors Choice

Stay Ahead with AI-DRIVEN Competitive Intelligence

Always-on competitive intelligence team

Unkover is your AI-driven Competitive Intelligence team delivering critical updates about your competitors the moment they happen:

  • Relevant Page Changes
  • New Funding Rounds
  • Customer reviews
  • Press mentions
  • Acquisitions & Exits
  • SEO gaps & opportunities

Track your competitors website changes

Keep tabs on your competitors key pages

Why spend all day stalking the competition when you don’t have to?

With Unkover, you’ll know instantly when your competitors tweak their messaging or shake up their pricing. No more endless scrolling through their sites or second-guessing your strategies.

Let us do the heavy lifting for you, ensuring you’re always in the loop by notifying you the moment a critical change happens on your competitor’s pages.

Sit back, relax, and keep winning—Unkover makes sure you’re not just in the game, you’re always a step ahead.

Screenshot of Unkover's feature that tracks competitors key website pages

Read your competitors emails

Get competitor insights directly from the source

Companies love updating their customers and prospects about relevant news, product updates, and special offers.

That juicy info from your competitors? It’s yours too. Unkover will automatically capture all their emails and bring them right to your doorstep—accessible to your entire team, anytime.

[COMING SOON: Our fine-tuned AI will sift through these emails, extract key information and send them over to the best team within your org. Less noise, more signal!]

There’s no use in gathering intelligence unless it’s actionable!

We hear you! Unkover’s goal is not to flood you with tons of data points that no one in your team will ever read. We gather competitive intelligence from thousands of data sources and use AI to highlight actionable information to the right team in your company.

Say goodbye to noise. We’re 100% signal.


A sneak peek into what’s coming

We’re excited to get Unkover in your hands as soon as possible and keep building the best competitive intelligence tool with your precious feedback. The roadmap for the next few months is already exciting, so take a look!

While we build and deliver, here’s our promise to you: as an early tester and customer, you’ll lock in an exclusive bargain price we’ll never offer again in the future.


Marketing Hub

Spy on your competitors’ full marketing strategy: social, ads, content marketing, email flows, and more.


Sales Hub

Track competitive Win/Loss analysis and build battle cards. Get alerted at every pricing change.


Product Hub

Get immediate alerts when competitors announce new features or major releases. Identify strengths and weaknesses from online reviews.



Get the competitive intelligence you need where you need it: Slack, eMail, MS Teams, Salesforce, Hubspot, Pipedrive and more.

Screenshot Slack Notifications

Choose your plan

Join now to lock in an exclusive 50% lifetime discount

Save 20%


Up to 5 competitors

50 pages monitored

10 email workflows

3-day data refresh


/per month

$ 79


Up to 10 competitors

100 pages monitored

20 email workflows

1-day data refresh


/per month

$ 159


Custom number of competitors

Custom number of pages monitored

Custom number of email workflows

Hourly data refresh

Custom price

Hot Takes

Your MarTech Stack Is Wrong


There’s a good chance that your MarTech stack is wrong. Wrong enough that it’s not really working for you in the ways that it should and that it could even be holding you back.

This is what Jenn Steele, the CEO of Kissmetrics, learned when she tried to move from an enterprise model to a product-led motion without changing her MarTech stack first.

She shared her experience in her Hot Takes Live session.

She was using HubSpot, which worked great from an enterprise model but not a product-led motion model. 

The team spent an enormous amount of time integrating three data points into HubSpot. 

Using her own words, “it sucked.” It was an enormous amount of work, and it still sucked. They couldn’t see anything beyond three separate actions in-product, which completely took them out at the knees in terms of their analytics abilities.  

Marketing technology isn’t really built to analyze in-product journeys. At least not most marketing tools on the market today. They look more for things like website journeys and email responses. It shows what happens leading up to users engaging with your product—what touchpoints they’ve interacted with and what messaging they’ve responded to. Once users start using your product, the data can turn up a little short. 

Doing product-led growth with your current MarTech stack, therefore, is just going to suck. (Can we stress that enough?)

You really need full visibility here, not something that’s kludged together. 

So what does this look like in practice?

You need to start by finding the right tools for the job at hand. 

Figure out what questions you’re trying to answer, and start there. What are you trying to do? How are you trying to grow, and what information do you need in order to do that? 

What does a conversion rate tell you, or do you need to identify what the customer path in-product looks like? Do you really know who your audience is? 

The product team may also be helpful—they may want the same tools, and some of that information may be overlapping.

Remember that, above all else, you need to demand visibility. Without it, you won’t be successful. 

Want more? Join 48 of the top SaaS leaders on February 16th, 2023, as they dish out hot takes and surprising insights on product-led growth, RevOps, marketing, and sales. Save your seat now!