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Stay Ahead with AI-DRIVEN Competitive Intelligence

Always-on competitive intelligence team

Unkover is your AI-driven Competitive Intelligence team delivering critical updates about your competitors the moment they happen:

  • Relevant Page Changes
  • New Funding Rounds
  • Customer reviews
  • Press mentions
  • Acquisitions & Exits
  • SEO gaps & opportunities

Track your competitors website changes

Keep tabs on your competitors key pages

Why spend all day stalking the competition when you don’t have to?

With Unkover, you’ll know instantly when your competitors tweak their messaging or shake up their pricing. No more endless scrolling through their sites or second-guessing your strategies.

Let us do the heavy lifting for you, ensuring you’re always in the loop by notifying you the moment a critical change happens on your competitor’s pages.

Sit back, relax, and keep winning—Unkover makes sure you’re not just in the game, you’re always a step ahead.

Screenshot of Unkover's feature that tracks competitors key website pages

Read your competitors emails

Get competitor insights directly from the source

Companies love updating their customers and prospects about relevant news, product updates, and special offers.

That juicy info from your competitors? It’s yours too. Unkover will automatically capture all their emails and bring them right to your doorstep—accessible to your entire team, anytime.

[COMING SOON: Our fine-tuned AI will sift through these emails, extract key information and send them over to the best team within your org. Less noise, more signal!]

There’s no use in gathering intelligence unless it’s actionable!

We hear you! Unkover’s goal is not to flood you with tons of data points that no one in your team will ever read. We gather competitive intelligence from thousands of data sources and use AI to highlight actionable information to the right team in your company.

Say goodbye to noise. We’re 100% signal.


A sneak peek into what’s coming

We’re excited to get Unkover in your hands as soon as possible and keep building the best competitive intelligence tool with your precious feedback. The roadmap for the next few months is already exciting, so take a look!

While we build and deliver, here’s our promise to you: as an early tester and customer, you’ll lock in an exclusive bargain price we’ll never offer again in the future.


Marketing Hub

Spy on your competitors’ full marketing strategy: social, ads, content marketing, email flows, and more.


Sales Hub

Track competitive Win/Loss analysis and build battle cards. Get alerted at every pricing change.


Product Hub

Get immediate alerts when competitors announce new features or major releases. Identify strengths and weaknesses from online reviews.



Get the competitive intelligence you need where you need it: Slack, eMail, MS Teams, Salesforce, Hubspot, Pipedrive and more.

Screenshot Slack Notifications

Choose your plan

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Up to 5 competitors

50 pages monitored

10 email workflows

3-day data refresh


/per month

$ 79


Up to 10 competitors

100 pages monitored

20 email workflows

1-day data refresh


/per month

$ 159


Custom number of competitors

Custom number of pages monitored

Custom number of email workflows

Hourly data refresh

Custom price


February 9, 2022

Finding your Niche Market with Sam Stiles

In the first episode of season two of the Revenue Café, Breadcrumbs co-founder and CMO Gary Amaral and Director of Sales Joe Aicher are joined by Sam Stiles, Director of Marketing Operations at Summit7, to discuss finding your niche market and his experience working with US federal contracts. 

As a marketing/business development professional, Sam Stiles has worked in marketing operations, creative design, go-to-market strategy development, business continuity, national supply chain sales, financial market development, and more. Sam’s ability to articulate technical expertise and his knowledge of relationship management has landed him as the Director of Marketing Operations at Summit 7. 

Summit 7 (S7) is a Microsoft Gold Partner and a cloud-focused company supporting over 500 federal contractors in the United States. S7 helps contractors generate the most ROI from their Microsoft investment and protect their data and the U.S. Government’s data. Summit 7’s most significant efforts are currently assisting businesses to configure their cloud environments to NIST 800-171, CMMC, and DFARS 7012 compliance. Summit7 also helps break down the basics for their clients on understanding their military contracts and documents. 

Sam Stiles, Director of Marketing Operations at Summit7

Key Takeaways

  1. Find your reason to be passionate about your endeavors. One of the critical components to positive results in your business succeeding is coming down to the passion of you and your team. It isn’t infallible, but it’s a great starting point to have your team on the same page with the same tangible goals. 
  2. Imitation is flattery, but it gets really old after a while. That’s especially true when going niche, as it can involve fighting off a lot of direct competition. A tactic could be to take a unique approach. I.e., make it easier: Summit7 has a niche-based blog helping break down government documents and information into something more accessible for those in each step along the way of the DOD contract to understand. 
  3. If you want to stand out, you have to make it fun. Even if sometimes the topics you work on can be tedious, you need to get that information across to your audience. How do you do that? You keep them hooked with a creative approach. I.e., writing along with innovative delivery tools can help bring the attention you need and translate that topic for your clients and prospective buyers. This is a perfect approach for niche market topics that might be overlooked otherwise. 

Some topics we discussed included

  • Sam shares what it’s like to work in a fast-growing company as Summit7 has been experiencing 3x growth.
  • More on Summit 7 and DOD contracts: the importance of protecting military and DOD information, clearances, and of having a secure cloud, especially when working as a government contractor. 
  • The pros and cons of cornering a niche market like DOD contracts and the concept behind distilling information for their niche topics, including taking technical content, making it palatable, and delivering on it. 
  • How Sam relates transferring passions into problem-solving for others and how he’s making a career working with niche markets like the DOD contracts. 
  • Sam tells us his perspectives on why it’s so important to sell with intention. (Yes, people can sniff out when your company is fake about a pitch!)
  • Gary discusses his perspective on sunrise & sunset businesses with Sam and the importance of weighing your priorities in personal relationships and business. 
  • Everyone needs to have a “why” in business: Gary and Joe discuss their whys in founding and joining Breadcrumbs.io and their passions for what their start-up can do to help companies grow faster and more efficiently.
  • Sam talks about the difficulties of hiring ‘unicorn’ professionals for Summit7.  
  • Gary talks about what it’s like to experiment and try new things in marketing with Breadcrumbs.io. 
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