Unkover your competitors’ Marketing Secrets
Say goodbye to wasting hours on competitor analysis by equipping your team with an AI-driven, always-on competitive intelligence platform.
Say goodbye to wasting hours on competitor analysis by equipping your team with an AI-driven, always-on competitive intelligence platform.
Stay Ahead with AI-DRIVEN Competitive Intelligence
Unkover is your AI-driven Competitive Intelligence team delivering critical updates about your competitors the moment they happen:
Track your competitors website changes
Why spend all day stalking the competition when you don’t have to?
With Unkover, you’ll know instantly when your competitors tweak their messaging or shake up their pricing. No more endless scrolling through their sites or second-guessing your strategies.
Let us do the heavy lifting for you, ensuring you’re always in the loop by notifying you the moment a critical change happens on your competitor’s pages.
Sit back, relax, and keep winning—Unkover makes sure you’re not just in the game, you’re always a step ahead.
Read your competitors emails
Companies love updating their customers and prospects about relevant news, product updates, and special offers.
That juicy info from your competitors? It’s yours too. Unkover will automatically capture all their emails and bring them right to your doorstep—accessible to your entire team, anytime.
[COMING SOON: Our fine-tuned AI will sift through these emails, extract key information and send them over to the best team within your org. Less noise, more signal!]
We hear you! Unkover’s goal is not to flood you with tons of data points that no one in your team will ever read. We gather competitive intelligence from thousands of data sources and use AI to highlight actionable information to the right team in your company.
Say goodbye to noise. We’re 100% signal.
ROADMAP
We’re excited to get Unkover in your hands as soon as possible and keep building the best competitive intelligence tool with your precious feedback. The roadmap for the next few months is already exciting, so take a look!
While we build and deliver, here’s our promise to you: as an early tester and customer, you’ll lock in an exclusive bargain price we’ll never offer again in the future.
Spy on your competitors’ full marketing strategy: social, ads, content marketing, email flows, and more.
Track competitive Win/Loss analysis and build battle cards. Get alerted at every pricing change.
Get immediate alerts when competitors announce new features or major releases. Identify strengths and weaknesses from online reviews.
Get the competitive intelligence you need where you need it: Slack, eMail, MS Teams, Salesforce, Hubspot, Pipedrive and more.
slack integration
Unkover’s Slack integration lets you keep your whole team up to speed with your competitors’ updates.
Join now to lock in an exclusive 50% lifetime discount
For startups and small teams, it’s the essential toolkit you need to keep an eye on a select few competitors.
Up to 5 competitors
50 pages monitored
10 email workflows
3-day data refresh
$39
/per month
$ 79
50% discount
Billed annually
For growing businesses, it allows you to monitor more competitors, pages, and email workflows.
Up to 10 competitors
100 pages monitored
20 email workflows
1-day data refresh
$79
/per month
$ 159
50% discount
Billed annually
For large companies, it is tailored to meet the needs of multiple teams needing granular insights.
Custom number of competitors
Custom number of pages monitored
Custom number of email workflows
Hourly data refresh
Custom price
Billed annually
DEFINITION
Lead scoring criteria is a set of data points that you use to create a lead scoring model and rank leads. This can include demographic, firmographic, activity, and engagement data.
Finding the right set of lead scoring criteria is the most fundamental part of creating a lead scoring model. The data points you choose and the weight of each category will make the difference between a high and low lead score–and ultimately, which leads will be prioritized by the sales team.
While you may think you need many lead scoring criteria to create your model, the truth is that you can get started with just a few pieces of contact data that already exist in your database.
There are two categories of lead scoring criteria that you can use to create a lead scoring model:
While most lead scoring models take only one of those data sets into consideration, unifying your existing marketing, sales, product, and customer experience data generates a complete 360° view that serves as the foundation for lead scoring success and revenue acceleration.
Choosing the right lead scoring criteria for your scoring models can make the difference between success and failure in your scoring initiatives and can ultimately cost you money.
The reality is that most likely you already have all the data you need to create effective lead scoring models but that data is usually siloed in your tech stack.
Combining data from your CRM, marketing automation tools, and product analytics tools will allow you to have a holistic view of users’ interactions with your brand and behaviors with your product and website and unlock revenue acceleration.
Start closing better deals faster, expanding into your customer base and holding on to customers longer (we do retention too)!
Lead scoring is a well-established methodology used by GTM teams in B2B and B2C that involves assigning points to a contact or potential prospects based on how closely they resemble your buyer persona.
Lead scoring is implemented through lead scoring models. A lead scoring model is a tool designed to rank leads and contacts based on a number of the data points (aka lead scoring criteria.) The higher-scoring contacts will be more likely to purchase than those with low scores.
There are at least three different types of lead scoring models. Before creating one, however, you’d first need to choose the right lead scoring criteria to populate it.
While each company may have a specific set of lead scoring criteria that make sense for their business, we have identified the 5 best lead scoring criteria that you can implement today to get started with ranking leads and accelerate your company’s growth:
Once you have your lead scoring criteria set, you can then move on to creating your scoring model. The leads are then ranked using one of three traditional lead scoring model types.
Breadcrumbs uses the co-dynamic lead score method as it provides the most accurate contact score.
One of the first steps in creating a comprehensive lead scoring system is to define your point values and model criteria. The easiest way, if you’re working with sales teams or marketing personnel on this endeavor, would be figuring out which characteristics typically indicate higher intent to purchase from their current clients (i.e., those who have already made purchases).
These indicators can include things such as demographics/firmographic data—looking at what products these individuals buy online; how often they visit specific web pages, and even conducting interviews.
Once you’ve created your scoring model and assigned point values, it’s time to rank the leads in your database. Marketing automation tools often come with pre-built scoring systems but these don’t offer as much flexibility for co-dynamic methods as we mentioned earlier.
Tools like Breadcrumbs combine the power of machine learning with the human touch, giving you the flexibility to change your model based on your business’s current goals.
Start closing better deals faster, expanding into your customer base and holding on to customers longer (we do retention too)!
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