RP Category: Product-led Growth

Product-led marketing is a GTM marketing strategy, which involves a shift from traditional lead generation and MQLs to helping customers succeed with your product and ultimately help in product-led growth.

Product-led sales (PLS) is a user-centric sales model that leverages self-serve users as the primary funnel for the sales teams.

Zero-party data is the data that a user voluntarily and proactively shares with your brand. It gives you an idea of things like purchase intentions, personal contexts, communication preferences, and how the individual wants to be recognized by the brand.

Product-led growth is a GTM strategy that leverages your product to acquire and retain your customers. In simpler terms, your product is your master card. Sales-led growth is an approach where your sales team takes on the responsibility of your business growth. Your growth potential essentially relies on them being successful.

Product-led growth is a strategy that uses the product as the primary tool for acquisition, retention, and expanding a user base. The benefits of product-led growth include faster scalability, lower cost of acquisition, higher customer retention, and access to first-party user data.

Product-led onboarding introduces users to features according to their needs and position in the customer journey. This means users are shown features that are best suited for them, rather than trying to familiarize them with everything at once.

A product qualified lead (PQL) is a user who has experienced the value of your product either through a free trial or freemium account. Since they’ve already experienced the value of it, there’s a higher chance of conversion.