Account-based marketing is typically defined as a strategic approach to business marketing based on account awareness. These accounts (or organizations) consider and communicate with individual prospect or customer accounts as …
As startups grow, silos occur. Departments separate from one another. Teams stop communicating. Co-workers from another division — whom you got along with in the early days — are reluctant …
When, exactly, should your marketing team hand off a lead to the sales team? Not sure? If there’s any confusion around how to hand off leads, you’re likely losing out …
Any small business owner, marketer, and sales team member is likely all too familiar with the frustration that comes from chasing down leads that were ultimately never going to convert. …
When it comes to your marketing tech stack, you’re going to want the best to give your company what it needs to thrive. This article will explore and review the …
In this post, we’re going to take a look at the 7 most common reasons your leads aren’t converting and how to improve lead conversion rates with a few quick troubleshooting tips.
If the term data hygiene conjures up images of scrub brushes and your email list, you’re on the right path to what the term really means. Much like the real …
What is RFM Analysis? Before we move onto debunking the myths, it’s important to take a step back and understand what RFM really means. RFM is an acronym used by …
There’s more to a Chief Revenue Officer (CRO) than meets the eye. From 2015 to 2018, LinkedIn saw a 73% increase in CRO titles, indicating a surging demand for revenue …
When most marketers and businesses are sitting down to examine their lead generation process and their buyer personas, they’re typically looking at the information in only one way. They’re looking …