Unkover your competitors’ Marketing Secrets
Say goodbye to wasting hours on competitor analysis by equipping your team with an AI-driven, always-on competitive intelligence platform.
Say goodbye to wasting hours on competitor analysis by equipping your team with an AI-driven, always-on competitive intelligence platform.
Stay Ahead with AI-DRIVEN Competitive Intelligence
Unkover is your AI-driven Competitive Intelligence team delivering critical updates about your competitors the moment they happen:
Track your competitors website changes
Why spend all day stalking the competition when you don’t have to?
With Unkover, you’ll know instantly when your competitors tweak their messaging or shake up their pricing. No more endless scrolling through their sites or second-guessing your strategies.
Let us do the heavy lifting for you, ensuring you’re always in the loop by notifying you the moment a critical change happens on your competitor’s pages.
Sit back, relax, and keep winning—Unkover makes sure you’re not just in the game, you’re always a step ahead.
Read your competitors emails
Companies love updating their customers and prospects about relevant news, product updates, and special offers.
That juicy info from your competitors? It’s yours too. Unkover will automatically capture all their emails and bring them right to your doorstep—accessible to your entire team, anytime.
[COMING SOON: Our fine-tuned AI will sift through these emails, extract key information and send them over to the best team within your org. Less noise, more signal!]
We hear you! Unkover’s goal is not to flood you with tons of data points that no one in your team will ever read. We gather competitive intelligence from thousands of data sources and use AI to highlight actionable information to the right team in your company.
Say goodbye to noise. We’re 100% signal.
ROADMAP
We’re excited to get Unkover in your hands as soon as possible and keep building the best competitive intelligence tool with your precious feedback. The roadmap for the next few months is already exciting, so take a look!
While we build and deliver, here’s our promise to you: as an early tester and customer, you’ll lock in an exclusive bargain price we’ll never offer again in the future.
Spy on your competitors’ full marketing strategy: social, ads, content marketing, email flows, and more.
Track competitive Win/Loss analysis and build battle cards. Get alerted at every pricing change.
Get immediate alerts when competitors announce new features or major releases. Identify strengths and weaknesses from online reviews.
Get the competitive intelligence you need where you need it: Slack, eMail, MS Teams, Salesforce, Hubspot, Pipedrive and more.
slack integration
Unkover’s Slack integration lets you keep your whole team up to speed with your competitors’ updates.
Join now to lock in an exclusive 50% lifetime discount
For startups and small teams, it’s the essential toolkit you need to keep an eye on a select few competitors.
Up to 5 competitors
50 pages monitored
10 email workflows
3-day data refresh
$39
/per month
$ 79
50% discount
Billed annually
For growing businesses, it allows you to monitor more competitors, pages, and email workflows.
Up to 10 competitors
100 pages monitored
20 email workflows
1-day data refresh
$79
/per month
$ 159
50% discount
Billed annually
For large companies, it is tailored to meet the needs of multiple teams needing granular insights.
Custom number of competitors
Custom number of pages monitored
Custom number of email workflows
Hourly data refresh
Custom price
Billed annually
As the new year approaches, it’s time to start planning your revenue operations (RevOps) strategy for 2024.
RevOps is the alignment of sales, marketing, and customer success teams to optimize the entire revenue process and drive business growth.
In this post, we’ll offer a comprehensive guide to RevOps for 2024, covering the latest trends, best practices, and must-have tools like Breadcrumbs for maximizing your revenue potential.
Revenue operations is a holistic approach to managing and optimizing the revenue cycle. It encompasses everything from lead generation to customer retention.
RevOps aims to break down the silos between sales, marketing, and customer success teams and create a unified revenue engine that delivers consistent and predictable results.
By aligning these teams around common goals, metrics, and processes, RevOps can help you:
RevOps isn’t a static concept but a dynamic and evolving one that adapts to the market’s changing needs, challenges, and opportunities. Here are some of the predicted trends in RevOps for 2024 that you must be aware of and prepare for.
The rise of AI and ML is the biggest trend in 2023 and is forecasted to continue its growth into 2024. According to MarketsandMarkets, the AI market is expected to grow at a 36.8% CAGR from 2023 through 2030.
AI and ML will play a key role in automating and enhancing various aspects of RevOps, such as lead scoring, sales forecasting, segmentation, personalization, and optimization.
For example, businesses today benefit from incorporating an AI essay writer into their revenue operations strategy. Sales teams are using this technology to write engaging scripts that help nurture leads and close more deals. Customer service teams are using them to generate thoughtful, comprehensive answers to better assist customers.
Customers expect more personalized and relevant interactions and experiences across the revenue cycle, from awareness to advocacy.
In 2024, you must adopt a customer-centric mindset and use data and insights to tailor your messaging, offers, and solutions to each customer’s needs, preferences, and behavior.
AI will likely play a crucial role when scaling personalized customer support.
Customers today use multiple channels and devices to interact with brands and consume their content. According to Porch Group Media, marketing campaigns using three or more communication channels show almost 4X purchase rates compared to campaigns that rely on a single channel.
What this means is that you must create an omnichannel and digital strategy that ensures a consistent and seamless experience across all touchpoints and platforms.
The market and customer demands will continue to change rapidly and unpredictably, requiring you to be agile and adaptable in your RevOps strategy and execution.
Flexible and iterative approaches that allow you to test, learn, and optimize your revenue processes and performance will be necessary.
You must also embrace a culture of experimentation and innovation that encourages trying new things and learning from failures.
The COVID-19 pandemic accelerated the shift to remote work. While the pandemic has subsided, remote or hybrid work is still strong.
According to Gartner, 9% of knowledge workers in 2023 worked fully remote worldwide, and 39% worked hybrid schedules. In the United States, 51% of knowledge workers worked hybrid, and 20% worked fully remote by the end of 2023.
Even today, at the end of 2023, many workers are willing to accept pay cuts of up to 8% in exchange for being able to work from home.
In the ever-evolving revenue operations (RevOps) landscape, your workforce’s strategic training and development are crucial elements for success.
As we enter 2024, it becomes imperative to tailor training initiatives for in-person, remote, and hybrid workers, particularly when considering the nuanced differences when comparing independent contractors vs. employees when getting things done.
One of the core principles of RevOps is aligning sales, marketing, and customer success teams around a common vision, mission, and goal: to generate and grow revenue. This idea has been growing for some time. For example, over 10% of large SaaS corporations have listed sales and marketing alignment as their top priorities.
However, achieving this alignment isn’t easy, as each team may have different priorities, incentives, and perspectives. Here are some practical steps for achieving alignment in 2024:
Looking at RevOps from a different perspective, there are four basic pillars organizations must focus their attention on when it comes to implementing successful RevOps in 2024: teams, processes, data, and technology.
Just like sales, marketing, and customer success, these pillars are interrelated and interdependent and must be aligned and integrated to create a cohesive and effective revenue engine.
Here’s how you can map each pillar in 2024.
Your team is the most important asset in your RevOps strategy. You must ensure your team is aligned, engaged, and empowered to execute your revenue vision and strategy.
Your processes are the blueprints that guide your team through the revenue cycle and ensure a consistent and optimal customer experience.
Processes must be standardized, streamlined, and scalable to meet your customers’ and market’s changing needs and demands. This requires identifying and documenting your current revenue processes and workflows and evaluating their effectiveness and efficiency.
Data is the fuel that powers RevOps. It can help you understand your customers, markets, competitors, and performance and provide you with insights and guidance to optimize your revenue operations.
However, data alone isn’t enough. You must collect, store, access, analyze, and act on data effectively and efficiently. Here are some tips for leveraging data in RevOps:
Your RevOps tech stack is the enabler and accelerator that supports and enhances your teams, processes, and data. You must ensure that your technology is aligned and integrated with your revenue goals and metrics and that it can provide you with the functionality and features you need to optimize your revenue operations.
Lead scoring is one of the key areas of RevOps that you must focus on in 2024.
In the simplest form, lead scoring is a method of ranking (also known as scoring) your incoming leads based on their interest in buying a product or service you offer.
Lead scoring helps improve your sales team’s efficiency by prioritizing leads who are ready to buy and avoid wasting time and resources on those who aren’t.
However, lead scoring is easier said than done. It requires data, analysis, and optimization to make it effective and accurate. That’s why you need a tool like Breadcrumbs to help you with your lead scoring in 2024.
Breadcrumbs is a point-and-click, machine-learning-driven tool that creates lead scoring models in minutes.
Breadcrumbs can help you score your leads on acquisition, upsell, cross-sell, and retention and make sense of the data you collect from your website, email, CRM, and analytics.
The best part? You can start for free in just a few clicks! Learn more here.
Including integrations, Breadcrumbs has tons of key features, making it a powerful and easy-to-use tool for lead scoring.
These include co-dynamic scoring, quick scoring, attribute creation, analytics, decay simulation, and more. However, Breadcrumbs’s two main features are Reveal and Copilot.
With Breadcrumbs, you can enjoy a more seamless alignment of sales, marketing, and customer success.
Here’s the breakdown of the specific benefits Breadcrumbs brings to your 2024 RevOps playbook:
To prepare for RevOps in 2024, you must stay ahead of the RevOps trends and the value of tools like Breadcrumbs in optimizing your operations.
You must also map your RevOps journey and consider the four pillars of RevOps: team, processes, data, and technology. Doing so can create a smooth and efficient revenue process that covers the entire customer lifecycle. From there, leverage data and technology to make informed, agile decisions supporting your revenue goals.
Are you ready to take your RevOps to the next level in 2024? If so, don’t wait any longer. Start adopting the RevOps strategies and integrating tools like Breadcrumbs into your operations today, and get ready to reap the rewards of RevOps in the new year.