Unkover your competitors’ Marketing Secrets
Say goodbye to wasting hours on competitor analysis by equipping your team with an AI-driven, always-on competitive intelligence platform.
Say goodbye to wasting hours on competitor analysis by equipping your team with an AI-driven, always-on competitive intelligence platform.
Stay Ahead with AI-DRIVEN Competitive Intelligence
Unkover is your AI-driven Competitive Intelligence team delivering critical updates about your competitors the moment they happen:
Track your competitors website changes
Why spend all day stalking the competition when you don’t have to?
With Unkover, you’ll know instantly when your competitors tweak their messaging or shake up their pricing. No more endless scrolling through their sites or second-guessing your strategies.
Let us do the heavy lifting for you, ensuring you’re always in the loop by notifying you the moment a critical change happens on your competitor’s pages.
Sit back, relax, and keep winning—Unkover makes sure you’re not just in the game, you’re always a step ahead.
Read your competitors emails
Companies love updating their customers and prospects about relevant news, product updates, and special offers.
That juicy info from your competitors? It’s yours too. Unkover will automatically capture all their emails and bring them right to your doorstep—accessible to your entire team, anytime.
[COMING SOON: Our fine-tuned AI will sift through these emails, extract key information and send them over to the best team within your org. Less noise, more signal!]
We hear you! Unkover’s goal is not to flood you with tons of data points that no one in your team will ever read. We gather competitive intelligence from thousands of data sources and use AI to highlight actionable information to the right team in your company.
Say goodbye to noise. We’re 100% signal.
ROADMAP
We’re excited to get Unkover in your hands as soon as possible and keep building the best competitive intelligence tool with your precious feedback. The roadmap for the next few months is already exciting, so take a look!
While we build and deliver, here’s our promise to you: as an early tester and customer, you’ll lock in an exclusive bargain price we’ll never offer again in the future.
Spy on your competitors’ full marketing strategy: social, ads, content marketing, email flows, and more.
Track competitive Win/Loss analysis and build battle cards. Get alerted at every pricing change.
Get immediate alerts when competitors announce new features or major releases. Identify strengths and weaknesses from online reviews.
Get the competitive intelligence you need where you need it: Slack, eMail, MS Teams, Salesforce, Hubspot, Pipedrive and more.
slack integration
Unkover’s Slack integration lets you keep your whole team up to speed with your competitors’ updates.
Join now to lock in an exclusive 50% lifetime discount
For startups and small teams, it’s the essential toolkit you need to keep an eye on a select few competitors.
Up to 5 competitors
50 pages monitored
10 email workflows
3-day data refresh
$39
/per month
$ 79
50% discount
Billed annually
For growing businesses, it allows you to monitor more competitors, pages, and email workflows.
Up to 10 competitors
100 pages monitored
20 email workflows
1-day data refresh
$79
/per month
$ 159
50% discount
Billed annually
For large companies, it is tailored to meet the needs of multiple teams needing granular insights.
Custom number of competitors
Custom number of pages monitored
Custom number of email workflows
Hourly data refresh
Custom price
Billed annually
Navigating the vast ocean of sales without a compass can be as daunting as setting sail without a map.
In the world of business, sales metrics serve as that compass, pointing out both the direction and the pace of your journey. They offer a quantifiable glimpse into how well your sales strategy is performing and where it might need adjustments.
Just as mariners of old relied on their navigational tools to ensure they stayed on course, modern businesses must lean on sales metrics to steer their ventures toward success.
In this article, we will demystify what sales metrics truly are and underscore their importance. More so, we’ll shine a spotlight on the top 10 sales metrics to keep an eye on in 2023.
And for those keen on mastering the art of interpretation, we’ll delve into how sales dashboards can be your ultimate tool in analyzing and optimizing these metrics.
Prepare to set sail into the depths of sales analytics!
Sales metrics are quantifiable data points used to evaluate the performance, effectiveness, and efficiency of a sales process or sales team.
They provide insights into various aspects of the sales operation, allowing managers to identify areas of success and those that may require attention or improvement.
The need to understand, analyze, and action your sales metrics is paramount in 2023 for several reasons:
In essence, sales metrics provide the visibility and insights necessary for businesses to operate efficiently, adapt to changing market conditions, and grow sustainably. Without sales activity metrics behind them, companies would be navigating blindly, making it much harder to achieve their objectives.
Now that you know what sales metrics are and why they’re so important, we can move on to the fun part—the most important sales metrics you need to be monitoring.
P.S. We’ll be diving deep into how to get all these metrics in one place for easy analysis after this section. Stay tuned!
Definition: The percentage of leads that turn into actual customers. It’s calculated as (number of converted leads / total number of leads) x 100.
Importance: This metric offers insights into the effectiveness of the sales process. A high conversion rate suggests that the leads being generated from sales pipeline are of good quality and that the sales team is effectively converting them. A low rate might indicate issues with lead quality or the sales approach.
Definition: The increase monthly recurring revenue, or decrease in sales over a specific period, typically compared month-over-month, quarter-over-quarter, or year-over-year.
Importance track sales metrics: Monitoring sales growth helps businesses understand if they’re expanding and at what rate. It’s vital for assessing the health of the business and its growth trajectory.
Definition: The average value of the sales made within a particular period.
Importance: This metric gives insight into the type, size, and number of deals the sales team is closing. A significant change in the average deal size could indicate shifts in the market or in the company’s sales strategy.
Definition: The average time it takes to close a sale, from the initial contact with a lead to the final purchase.
Importance: Understanding the length of the sales cycle helps in forecasting revenues and managing resources. A prolonged sales cycle might suggest inefficiencies in the sales process or more complex sales.
Definition: The total cost associated with securing a sale, including expenses like marketing, salaries, commissions, and other related costs.
Importance: Monitoring this helps in understanding profitability. If the cost of sales is too high relative to the revenue generated, it can erode profit margins.
Definition: The total and average revenue per call you can expect from a customer throughout their entire relationship with your business.
Importance: CLTV helps businesses determine how much they should invest in acquiring and retaining customers. A higher CLTV suggests more profitability from each customer acquisition cost, in the long run.
Definition: The percentage of prospecting emails that are opened by the recipients.
Importance: This metric evaluates the effectiveness of email outreach campaigns. A low open rate might indicate that the subject lines, timing, or target audience needs adjustment.
Definition: The total revenue generated divided by the number of sales representatives.
Importance: This helps in assessing the sales productivity, and effectiveness of individual sales representatives or the team as a whole. It can guide decisions related to hiring, training, or reallocating resources.
Definition: The percentage of the sales target or average revenue quota that has been achieved within a specified period.
Importance: This metric provides a clear picture of how close the sales team is to meeting its objectives. It’s vital for performance evaluation and for understanding if the targets set are realistic.
Definition: The percentage of sales opportunities that are won (closed deals) versus those that are lost to competitors or other reasons.
Importance: This metric gives insights into the sales team’s effectiveness in closing deals. A high loss rate might point to competitive disadvantages, pricing issues, or other areas that need attention.
Each of these metrics provides essential insights into different facets of the sales process, helping businesses optimize strategies, allocate resources to existing customers, and ultimately drive growth.
If your head is swimming with ideas on how to refine your sales process with the above metrics, you’re not alone. And while these sales productivity metrics are important to analyze, even more important is how you set up your tracking and analytics process.
Enter in sales dashboards.
Sales dashboards provide an efficient and effective means to monitor crucial sales metrics through a centralized, visually compelling platform. They present data in a format that’s easy to understand, often using charts, graphs, and other visual aids, allowing sales teams and management to quickly identify trends, anomalies, or areas of concern.
With real-time or (near-real-time updates) these dashboards ensure that stakeholders are equipped with the most current data, enabling rapid, data-driven decision-making. The aggregated nature of dashboards, which consolidates information from various sources, offers a holistic view of the sales landscape, ensuring that every piece of data, from CRM systems to email platforms, is harmonized and accessible in one place.
In fact, we’re so obsessed with the power of sales dashboards that we have an entire article dedicated to the top 5 sales dashboards you need to be using in your business today.
If you’re not sure how to get started, you can use one of our favorite sales analytics software. There are 3 main tools we use that have some incredible power behind them while also being user-friendly.
These companies are known for their robust dashboard capabilities, but there are many other tools and platforms in the market that cater to different business sizes, industries, and specific needs. The best choice often depends on the unique requirements and preferences of your organization.
Today, we delved deep into the intricacies of sales metrics and why they’re so crucial for businesses around the globe.
We believe that these metrics depict a sales team’s performance and shine a light on the robustness of a company’s sales strategy.
After all, you can’t properly steer your ship forward if you can’t tell which way is north.