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Stay Ahead with AI-DRIVEN Competitive Intelligence

Always-on competitive intelligence team

Unkover is your AI-driven Competitive Intelligence team delivering critical updates about your competitors the moment they happen:

  • Relevant Page Changes
  • New Funding Rounds
  • Customer reviews
  • Press mentions
  • Acquisitions & Exits
  • SEO gaps & opportunities

Track your competitors website changes

Keep tabs on your competitors key pages

Why spend all day stalking the competition when you don’t have to?

With Unkover, you’ll know instantly when your competitors tweak their messaging or shake up their pricing. No more endless scrolling through their sites or second-guessing your strategies.

Let us do the heavy lifting for you, ensuring you’re always in the loop by notifying you the moment a critical change happens on your competitor’s pages.

Sit back, relax, and keep winning—Unkover makes sure you’re not just in the game, you’re always a step ahead.

Screenshot of Unkover's feature that tracks competitors key website pages

Read your competitors emails

Get competitor insights directly from the source

Companies love updating their customers and prospects about relevant news, product updates, and special offers.

That juicy info from your competitors? It’s yours too. Unkover will automatically capture all their emails and bring them right to your doorstep—accessible to your entire team, anytime.

[COMING SOON: Our fine-tuned AI will sift through these emails, extract key information and send them over to the best team within your org. Less noise, more signal!]

There’s no use in gathering intelligence unless it’s actionable!

We hear you! Unkover’s goal is not to flood you with tons of data points that no one in your team will ever read. We gather competitive intelligence from thousands of data sources and use AI to highlight actionable information to the right team in your company.

Say goodbye to noise. We’re 100% signal.


A sneak peek into what’s coming

We’re excited to get Unkover in your hands as soon as possible and keep building the best competitive intelligence tool with your precious feedback. The roadmap for the next few months is already exciting, so take a look!

While we build and deliver, here’s our promise to you: as an early tester and customer, you’ll lock in an exclusive bargain price we’ll never offer again in the future.


Marketing Hub

Spy on your competitors’ full marketing strategy: social, ads, content marketing, email flows, and more.


Sales Hub

Track competitive Win/Loss analysis and build battle cards. Get alerted at every pricing change.


Product Hub

Get immediate alerts when competitors announce new features or major releases. Identify strengths and weaknesses from online reviews.



Get the competitive intelligence you need where you need it: Slack, eMail, MS Teams, Salesforce, Hubspot, Pipedrive and more.

Screenshot Slack Notifications

Choose your plan

Join now to lock in an exclusive 50% lifetime discount

Save 20%


Up to 5 competitors

50 pages monitored

10 email workflows

3-day data refresh


/per month

$ 79


Up to 10 competitors

100 pages monitored

20 email workflows

1-day data refresh


/per month

$ 159


Custom number of competitors

Custom number of pages monitored

Custom number of email workflows

Hourly data refresh

Custom price

CEO Hiring for Sales Operations? Do These 5 Important Things

It’s time to scale your sales operations now that you’ve hit your ARR goals.

But where should you start besides hiring a sales captain (duh) for your business?

In this article, we’ve picked out the five most impactful things you can do today to accelerate revenue growth.

Let’s begin.

What is Sales Operations?

Sales operations (Sales Ops) is a set of processes that maximize efficiency in sales activities, including automation, lead management, and sales training.

There’s quite a bit of overlap between Sales Op and revenue operations (RevOps), but just for today, we’ll only talk about the biggest difference. 

Sales operations focuses on efficiency only in the sales department

On the other hand, RevOps focuses on all revenue-focused departments, including customer success, product, marketing, and sales. 

5 Must-Dos in Sales Operations

1. Hire a sales captain

If the CEO is the head chef, then the VP of sales is the sous chef of the restaurant.

The VP of sales, who’s in charge of sales operations, acts as the second-in-command in the company. They lead the sales department, working days and nights to optimize sales processes and hit the sales target and goals.

As a growing company, you’ll find yourself needing a VP of sales at some point, particularly after crossing the $500K-$1 million annual recurring revenue (ARR) mark.  

The VP of sales will report to the chief revenue officer (CRO), who leads all customer- and revenue-focused departments. They may also report to the CEO, depending on the organizational maturity in your company.


The ideal candidate boasts stellar managerial and leadership skills and a strong track record in sales early in their career (top 20% or higher)

VPs of sales work closely with the CRO to estimate future revenue in sales forecasts and plan their business decisions accordingly, such as growing the workforce or cutting the marketing budget.

2. Include your WHY in mission statement

In his book, Find Your Why, author Simon Sinek writes: 

“All organizations start with WHY, but only the great ones keep their WHY clear year after year.”

As you can see, it isn’t really about finding your WHY.

It’s sticking to it, good and all.

Which is exactly what the mission statement is for.  

A mission statement is a short and punchy sentence or paragraph that details your sales team’s purpose, culture, ethics, and values.

Note this mission statement from Textel:

“We aim to transform the way our clients do business, helping them go beyond the service their customers need and expect. 

In the B2B realm, our sales hinge on our ability to translate our value not just to our clients, but to their clients, too.

Our SalesOps mission focuses on integrating our products to help streamline workflows so our clients can see an immediate improvement in their customer engagement, response times, and customer retention.

By improving our clients’ customer relationships, we build and maintain our own.”

While lengthy, Textel’s mission statement reminds the sales operations team about the big picture, and that is to help their B2B clients engage with their customers in the palm of their hand—and amping up sales.

3. Train the sales team

If you only had an hour to persuade a prospect, you should spend most of the conversation understanding what’s happening in their business.

Alas, navigating the ins-and-outs of sales conversations isn’t as simple as it looks. 

How do you re-engage an inactive prospect? 

What do you say when the prospect flat out compares your product to a competitor? 

How do you overcome price objections from a lead questioning your product’s value?

This is where internal sales documents come in handy. 

Armed with insights, you’ll have everything you need in your fingertips to persuade even the most skeptical prospect.

Refine your sales pitch and sales decks to agitate the prospect’s pain points, demonstrate your product in action, and position it as an irreplaceable solution. Both sales assets prepare for every possibility in the sales conversations, like bypassing customer objections

And while you’re at it, create a set of sales battle cards to back up your sales pitch with ironclad proof. 

Source: SlideShare

Winning the sales is only half the battle.

The next stage requires analyzing what you did right and where you could improve. 

In this case, invest in a revenue intelligence platform to dig deep into your frontline interactions and an automated sales reporting system to provide a snapshot of your sales performance

Ensure that these sales dashboards help you keep track of your sales growth. You’ll be able to optimize your sales efforts from the individual to the organizational level.

Source: Datapine

Lastly, don’t forget to host an annual sales kick-off for your sales team to blow off steam. 

Set up skills-based training workshops to show them how to win more deals and include ample time for them to network with the higher-ups they rarely see.  

4. Support cross-functional initiatives

Projects with strong cross-functional collaboration enjoy a 76% success rate.


It’s easy to see why.

Instead of playing the blame game, marketing and sales are aligned with their shared metrics and goals.

Instead of building the wrong features and annoying customers, customer success is actively gathering quality feedback and communicating with the product team.

Instead of communicating the wrong features and key differentiators in campaigns, marketing has a clear understanding of the product’s strategy, thanks to their close-knit relationship with the product team. 

More often than not, the CRO coordinates these cross-functional initiatives, but depending on the stage and size of the company, the VP of sales may oversee them.

5. Upgrade your tech stack 

You’re only as good as your tech.

Without analytics, there’s no data-backed decisions to improve your revenue growth

The sales manager won’t know what sets their top performers apart. The account executive will spend hours chasing after low-quality leads every day. And the VP of sales will struggle with estimating revenue for the next period.

And that’s just the tip of the iceberg. 

These days, software tools are getting more sophisticated. 

There are revenue intelligence tools that record interactions with prospective customers so that you can identify your top and poor sales performers with no guesswork. 

There are also product analytics tools to help you develop products that resonate with users (e.g., Pendo). 

And then, there’s advanced contact scoring tools like Breadcrumbs that score your leads and identify churn, upsell, and cross-sell opportunities.

Now that the product-led growth (PLG) movement is in full swing, there’s an urgent need to maintain alignment across all revenue-focused departments and turn the product into a massive sales force.

For this to happen, you need a PLG CRM to act as a central source of truth. 


The PLG CRM is a traditional CRM on steroids.

It gathers data from your CRM and product analytics tool in one place.

To get started:

  1. Connect your product analytics platform and CRM with Breadcrumbs
  2. Determine what makes a product-qualified lead (PQL)
  3. Determine what makes a sales-qualified lead (SQL) [perfect for mid-market and enterprise clients if you’re sales-assist]

Breadcrumbs will automatically send all scoring information back to the CRM, identifying leads matching your ideal customer profile and are actively engaging with your product right now.


Since Breadcrumbs is a contact scoring system, you can also use our tool to catch at-risk users (e.g., didn’t login to the product in a week, read FAQs about deactivation) and identify customers ready for cross- or upsell opportunities.

Book a quick 30-minute chat with us today to learn more about adding a PLG CRM in your tech stack for revenue acceleration.

Wrapping up

It’s challenging to scale if sales operations isn’t in place—but lucky for you, you now have a better idea of what you should look out for in a head of sales and how you should train your sales team and support alignment across departments.

Don’t forget to add a PLG CRM in your tech stack after you’ve finished hiring. 

The PLG CRM acts as a single source of truth that identifies your best leads, saving you hours of time and gaining back your productivity.

Book a quick 30-minute chat with us to accelerate your revenue growth today.

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