Unkover your competitors’ Marketing Secrets
Say goodbye to wasting hours on competitor analysis by equipping your team with an AI-driven, always-on competitive intelligence platform.
Say goodbye to wasting hours on competitor analysis by equipping your team with an AI-driven, always-on competitive intelligence platform.
Stay Ahead with AI-DRIVEN Competitive Intelligence
Unkover is your AI-driven Competitive Intelligence team delivering critical updates about your competitors the moment they happen:
Track your competitors website changes
Why spend all day stalking the competition when you don’t have to?
With Unkover, you’ll know instantly when your competitors tweak their messaging or shake up their pricing. No more endless scrolling through their sites or second-guessing your strategies.
Let us do the heavy lifting for you, ensuring you’re always in the loop by notifying you the moment a critical change happens on your competitor’s pages.
Sit back, relax, and keep winning—Unkover makes sure you’re not just in the game, you’re always a step ahead.
Read your competitors emails
Companies love updating their customers and prospects about relevant news, product updates, and special offers.
That juicy info from your competitors? It’s yours too. Unkover will automatically capture all their emails and bring them right to your doorstep—accessible to your entire team, anytime.
[COMING SOON: Our fine-tuned AI will sift through these emails, extract key information and send them over to the best team within your org. Less noise, more signal!]
We hear you! Unkover’s goal is not to flood you with tons of data points that no one in your team will ever read. We gather competitive intelligence from thousands of data sources and use AI to highlight actionable information to the right team in your company.
Say goodbye to noise. We’re 100% signal.
ROADMAP
We’re excited to get Unkover in your hands as soon as possible and keep building the best competitive intelligence tool with your precious feedback. The roadmap for the next few months is already exciting, so take a look!
While we build and deliver, here’s our promise to you: as an early tester and customer, you’ll lock in an exclusive bargain price we’ll never offer again in the future.
Spy on your competitors’ full marketing strategy: social, ads, content marketing, email flows, and more.
Track competitive Win/Loss analysis and build battle cards. Get alerted at every pricing change.
Get immediate alerts when competitors announce new features or major releases. Identify strengths and weaknesses from online reviews.
Get the competitive intelligence you need where you need it: Slack, eMail, MS Teams, Salesforce, Hubspot, Pipedrive and more.
slack integration
Unkover’s Slack integration lets you keep your whole team up to speed with your competitors’ updates.
Join now to lock in an exclusive 50% lifetime discount
For startups and small teams, it’s the essential toolkit you need to keep an eye on a select few competitors.
Up to 5 competitors
50 pages monitored
10 email workflows
3-day data refresh
$39
/per month
$ 79
50% discount
Billed annually
For growing businesses, it allows you to monitor more competitors, pages, and email workflows.
Up to 10 competitors
100 pages monitored
20 email workflows
1-day data refresh
$79
/per month
$ 159
50% discount
Billed annually
For large companies, it is tailored to meet the needs of multiple teams needing granular insights.
Custom number of competitors
Custom number of pages monitored
Custom number of email workflows
Hourly data refresh
Custom price
Billed annually
The B2B world isn’t what it used to be. It’s like a puzzle where the pieces shift, and the usual strategies might not fit anymore.
Clients are savvier than ever, and they’re looking for something fresh, something that speaks to them on a personal level. That’s where innovation steps in–it’s not just a buzzword anymore; it’s a necessity.
In fact, 52% of B2B clients say they prefer purchasing from companies that create their content.
As we set foot into 2023, businesses like Breadcrumbs, HubSpot, and more realize that the same-old marketing process just won’t cut it. The competition is fierce, and the noise is louder than ever.
So, how do you rise above the crowd and attract new clients? How do you make sure your brand is the one that catches the eye of potential clients?
That’s what we’re here to explore. So, if you’re ready to leave those old, stale methods behind–let’s scroll!
B2B buyers used to be all about cold, hard facts and figures. But guess what? They’ve tasted the good life of personalized experiences. They want to be treated like more than just another transaction.
Let’s look at what the modern B2B buyer wants–they’re not your traditional customers anymore.
Here are some key points to help you understand how they’ve evolved and what makes them tick:
Going to the B2B world alone and looking for clients might seem quite like a maze–but we have your back. Here are some of the best strategies for new client acquisitions you can try!
To attract new clients, you need innovative strategies that capture attention and effectively gauge these leads’ potential. One such game-changing strategy is lead scoring. Leveraging lead scoring as part of your B2B strategy can provide a significant advantage in client acquisition.
Lead scoring is a methodology used to rank prospects against a scale representing the perceived value each lead represents to the organization. The resulting score determines which leads a receiving function (e.g., sales, customer service, etc.) will engage in order of priority. This prioritization allows businesses to focus their efforts on the leads most likely to convert, thus optimizing the sales process and improving conversion rates.
Enter: Breadcrumbs.
As a sophisticated lead scoring system, Breadcrumbs uses AI-driven models to score your prospects based on fit and engagement. Fit refers to how closely a lead matches your ideal customer profile, while engagement measures a lead’s interaction with your brand across various channels.
The beauty of Breadcrumbs is its ability to learn and adapt. By harnessing the power of artificial intelligence, it continuously refines its scoring models based on the behaviors and characteristics of leads that convert. This means that your lead scoring becomes more accurate over time, allowing for more effective targeting and a higher success rate when attracting new clients.
Moreover, Breadcrumbs helps you identify the most promising leads and provides insights into why these leads are scored highly. This information can be invaluable in shaping your marketing strategies and tailoring your approach to meet the needs and preferences of your target audience.
The connection between personalized content and enhanced engagement is huge.
80% of consumers are more likely to buy from a company that provides a tailored experience
You walk into a store, and the salesperson greets you by name and knows exactly what you’re looking for. That’s what personalized content marketing does.
It’s not about sending the same message to everyone; it’s about creating content that speaks directly to each and every client’s needs, interests, and pain points–do this and see your social media statistics soar!
Here’s how you can leverage it:
Being a thought leader isn’t just about showing off; it’s a powerful way to attract new clients who want to work with the best.
It’s not just about creating content for the sake of it. Thought leadership content is meaningful, insightful, and offers real value to your audience.
Thought leadership content is the most effective type of content used by B2B businesses these days.
However, it isn’t just about attracting new clients; it’s about solidifying your brand’s online reputation in the industry. There are many online management reputation tools available that you can use to amplify your presence.
Clients are drawn to those who offer insights that others can’t. As a thought leader, you’re not just attracting clients–you’re also building connections and partnerships with other industry leaders.
Here’s how you can elevate your brand’s authority in the eyes of your audience:
You are covering all your bases and putting in all the efforts–but it’s of no use if those efforts aren’t visible to your new prospects.
And that’s where SEO comes in.
SEO isn’t a one-time thing. Anyone can start working on their SEO, but the challenge comes when you need to make it work.
Planning an effective SEO strategy is crucial for your business and its success. Naturally, the first step in this process involves keyword research. Using the right keywords will enable you to rank on Google and reach your target audience effectively. Moreover, the right keywords can help your brand address your audience’s problems with your content, making your business a solution provider.
Ebook
Ideal Customer Profile (ICP) Worksheet
Learn how to create an Ideal Customer Profile and build a successful sales strategy with this Ideal Customer Profile (ICP) Worksheet.
The next part of your SEO strategy should be focused on writing for your audience. SEO isn’t about jargon or robotic write-ups. It’s about creating content that resonates with your audience and their pain points. Engaging content not only draws in your audience but also keeps them coming back for more.
Lastly, building links for authority is another key aspect of an effective SEO strategy. This practice helps establish your website as a reliable source of information. High-quality, relevant backlinks from reputable sources act as signals to search engines, indicating that your content is valuable and relevant. This not only boosts your ranking but also enhances your site’s credibility.
Influencers are like bridges in your industry. They have a loyal following that trusts their opinions and recommendations.
Look for influencers who resonate with your target audience. But ensure their audience should align with the clients you want to attract.
78% of B2B marketers say influencer marketing is effective.
Influencers have a ready-made audience. When they endorse your brand, it exposes you to a wider, engaged audience.
By teaming up with respected figures in your industry, you’re not just expanding your audience – you’re building trust and gaining valuable endorsements.
Here’s how you can leverage influencer partnerships:
Social media isn’t just for sharing memes; it’s a strategic way to build relationships, engage with potential clients, and ultimately secure valuable partnerships.
But–social selling isn’t a quick fix; it’s a gradual process of building relationships, nurturing connections, and showcasing your expertise.
There’s a lot you can do to use social media as a valuable asset:
Thus, we’ve delved into various effective B2B strategies to help you attract new clients in 2023.
We’ve explored everything from crafting personalized content that resonates with your audience to forging alliances with industry experts and leveraging social media to foster connections. Moreover, we’ve highlighted the importance of lead scoring as a key strategy for prioritizing prospects and optimizing your sales process.
These aren’t just arbitrary tactics. Combined, they form a robust plan designed to attract clients who align with your brand’s values and offerings.
Yet, the B2B landscape is constantly evolving, and flexibility is crucial to keeping up with these changes. Stay alert and attuned to your clients’ needs, adapting your approach when necessary. Remember, your role is to streamline their experience and add value wherever possible.
This isn’t merely about boosting numbers–it’s about cultivating genuine relationships with your clients and continually seeking ways to enhance their journey with your brand.
So, whether you’re new to this or a seasoned professional, these strategies will undoubtedly elevate your client acquisition efforts.
Keep learning, keep adapting, and above all, stay committed to improving your clients’ experiences. And to take your client acquisition game to the next level, create a new Breadcrumbs account for free today.