How To Develop A Powerful Voice Of The Customer (VoC) Strategy
You already know that there’s no way around “the voice of the customer” or VoC if you want to truly know your audience. The question is what does a voice …
Breadcrumbs Blog
9 Winning Strategies for Aligning Sales and Marketing
B2B buyers want specialized attention, salespeople they can trust, and an easy buying process. Aligning your sales and marketing teams is essential to meeting these requirements in an environment that …
The Ultimate Guide to Tracking Website Visitors
Tracking website visitors allows you to uncover meaningful insights into how online users behave, as well as their preferences and interests. These insights allow you to make data-driven decisions on …
Accessibility-Focused A/B Testing: 6 Strategies To Improve Inclusive B2B Campaigns
Did you know that 15% of the world’s population experience some form of disability in their lifetime? As the market for B2B selling becomes more treacherous, finding new ways to …
5 Best Sales Productivity Strategies
Sales reps only spend 28% of their week actively selling. This is likely because other activities, such as prospecting, networking, or qualifying leads, are taking up time. When sellers spend …
11 Customer Engagement Metrics for B2B SaaS Companies in 2024
The importance of customer engagement to your company’s profitability and growth cannot be overemphasized. According to a recent survey, 65% of consumers say that they’ll stay loyal to a business …
8 Killer Product-Led Growth Examples
When it comes to marketing SaaS products, the secret to success is product-led growth. Let’s take a closer look at the product-led growth model. We’ll also share some product-led growth …
How To Integrate AI In Digital Marketing: 7 Tips For A Better Performance With AI
Most people have heard the buzz about artificial intelligence (AI) and the incredible feats it has achieved across many different industries. But those stories aren’t just rumors; the new AI …
9 B2B Lead Generation Examples to Steal in 2024
As a product-led company—and the product being a lead scoring—at Breadcrumbs, we know a thing or two about lead generation. So, here’s a definitive guide that features all the need-to-know …
4 Salesforce Lead Scoring Tips You Need to See
Salesforce is one of the most high-powered sales and CRM-focused SaaS tools on the market today. It has exceptional features designed to help your team sell more, sell faster, and …
5 Key Strategies to Improve Your Sales Win Rate
You’re receiving a good number of qualified leads from your marketing team. On the surface, this sounds great. More leads in the sales pipeline mean more potential customers, so you …