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Screenshot - Competitors Choice

Stay Ahead with AI-DRIVEN Competitive Intelligence

Always-on competitive intelligence team

Unkover is your AI-driven Competitive Intelligence team delivering critical updates about your competitors the moment they happen:

  • Relevant Page Changes
  • New Funding Rounds
  • Customer reviews
  • Press mentions
  • Acquisitions & Exits
  • SEO gaps & opportunities

Track your competitors website changes

Keep tabs on your competitors key pages

Why spend all day stalking the competition when you don’t have to?

With Unkover, you’ll know instantly when your competitors tweak their messaging or shake up their pricing. No more endless scrolling through their sites or second-guessing your strategies.

Let us do the heavy lifting for you, ensuring you’re always in the loop by notifying you the moment a critical change happens on your competitor’s pages.

Sit back, relax, and keep winning—Unkover makes sure you’re not just in the game, you’re always a step ahead.

Screenshot of Unkover's feature that tracks competitors key website pages

Read your competitors emails

Get competitor insights directly from the source

Companies love updating their customers and prospects about relevant news, product updates, and special offers.

That juicy info from your competitors? It’s yours too. Unkover will automatically capture all their emails and bring them right to your doorstep—accessible to your entire team, anytime.

[COMING SOON: Our fine-tuned AI will sift through these emails, extract key information and send them over to the best team within your org. Less noise, more signal!]

There’s no use in gathering intelligence unless it’s actionable!

We hear you! Unkover’s goal is not to flood you with tons of data points that no one in your team will ever read. We gather competitive intelligence from thousands of data sources and use AI to highlight actionable information to the right team in your company.

Say goodbye to noise. We’re 100% signal.


A sneak peek into what’s coming

We’re excited to get Unkover in your hands as soon as possible and keep building the best competitive intelligence tool with your precious feedback. The roadmap for the next few months is already exciting, so take a look!

While we build and deliver, here’s our promise to you: as an early tester and customer, you’ll lock in an exclusive bargain price we’ll never offer again in the future.


Marketing Hub

Spy on your competitors’ full marketing strategy: social, ads, content marketing, email flows, and more.


Sales Hub

Track competitive Win/Loss analysis and build battle cards. Get alerted at every pricing change.


Product Hub

Get immediate alerts when competitors announce new features or major releases. Identify strengths and weaknesses from online reviews.



Get the competitive intelligence you need where you need it: Slack, eMail, MS Teams, Salesforce, Hubspot, Pipedrive and more.

Screenshot Slack Notifications

Choose your plan

Join now to lock in an exclusive 50% lifetime discount

Save 20%


Up to 5 competitors

50 pages monitored

10 email workflows

3-day data refresh


/per month

$ 79


Up to 10 competitors

100 pages monitored

20 email workflows

1-day data refresh


/per month

$ 159


Custom number of competitors

Custom number of pages monitored

Custom number of email workflows

Hourly data refresh

Custom price


February 28, 2022

Account-Based Scoring

One of the challenges for any sales team is to get the contact of the people that make purchase decisions for the company they’re targeting.

Lead scoring helps you with that: firmographic data allows you to score the decision-makers, helping you prioritize and focus on the most likely to close, and behavioral data helps you to identify how engaged a lead is, so you can reach out when the time is right.

But sometimes, this is not enough:

  • More and more executives are involved in making a purchase decision (as an example, CFOs are increasingly involved in negotiating a deal)
  • Operators may not be decision-makers, but they still have a key role in pitching your product to the C-suite and closing the deal.

This is where Breadcrumbs’ Account-Based Scoring comes in to assist you in analyzing how contacts from the same company behave on your online properties, both individually and in aggregate.

With this new feature, you’ll be able to see two key scores:

  • Individual lead score: each contact still has a fit and activity score. The fit score is calculated based on the contact’s profile information, such as job title, company size, and industry. The activity score is based on recent engagement with your campaigns and website visits.
  • Company level score: at the account level, Breadcrumbs weighs the importance of each activity based on your fit categories configuration across all contacts from the same company and outputs a score out of 100%.

You can set up account-based scoring in the final step of scoring model creation in Breadcrumbs:

Breadcrumbs Account-Based Scoring Setup

Here you can choose the score weight at the company level and choose to route the information back to your MAP or CRM.

At the account level, your score is based on the weighted scores of all the contacts from that company.

Try Breadcrumbs today and experience the power of Account-Based Scoring!

Sign up for free, or log in to your account today and set up account-based scoring for your scoring models.