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Stay Ahead with AI-DRIVEN Competitive Intelligence

Always-on competitive intelligence team

Unkover is your AI-driven Competitive Intelligence team delivering critical updates about your competitors the moment they happen:

  • Relevant Page Changes
  • New Funding Rounds
  • Customer reviews
  • Press mentions
  • Acquisitions & Exits
  • SEO gaps & opportunities

Track your competitors website changes

Keep tabs on your competitors key pages

Why spend all day stalking the competition when you don’t have to?

With Unkover, you’ll know instantly when your competitors tweak their messaging or shake up their pricing. No more endless scrolling through their sites or second-guessing your strategies.

Let us do the heavy lifting for you, ensuring you’re always in the loop by notifying you the moment a critical change happens on your competitor’s pages.

Sit back, relax, and keep winning—Unkover makes sure you’re not just in the game, you’re always a step ahead.

Screenshot of Unkover's feature that tracks competitors key website pages

Read your competitors emails

Get competitor insights directly from the source

Companies love updating their customers and prospects about relevant news, product updates, and special offers.

That juicy info from your competitors? It’s yours too. Unkover will automatically capture all their emails and bring them right to your doorstep—accessible to your entire team, anytime.

[COMING SOON: Our fine-tuned AI will sift through these emails, extract key information and send them over to the best team within your org. Less noise, more signal!]

There’s no use in gathering intelligence unless it’s actionable!

We hear you! Unkover’s goal is not to flood you with tons of data points that no one in your team will ever read. We gather competitive intelligence from thousands of data sources and use AI to highlight actionable information to the right team in your company.

Say goodbye to noise. We’re 100% signal.


A sneak peek into what’s coming

We’re excited to get Unkover in your hands as soon as possible and keep building the best competitive intelligence tool with your precious feedback. The roadmap for the next few months is already exciting, so take a look!

While we build and deliver, here’s our promise to you: as an early tester and customer, you’ll lock in an exclusive bargain price we’ll never offer again in the future.


Marketing Hub

Spy on your competitors’ full marketing strategy: social, ads, content marketing, email flows, and more.


Sales Hub

Track competitive Win/Loss analysis and build battle cards. Get alerted at every pricing change.


Product Hub

Get immediate alerts when competitors announce new features or major releases. Identify strengths and weaknesses from online reviews.



Get the competitive intelligence you need where you need it: Slack, eMail, MS Teams, Salesforce, Hubspot, Pipedrive and more.

Screenshot Slack Notifications

Choose your plan

Join now to lock in an exclusive 50% lifetime discount

Save 20%


Up to 5 competitors

50 pages monitored

10 email workflows

3-day data refresh


/per month

$ 79


Up to 10 competitors

100 pages monitored

20 email workflows

1-day data refresh


/per month

$ 159


Custom number of competitors

Custom number of pages monitored

Custom number of email workflows

Hourly data refresh

Custom price

Hot Takes

Fire Your SDRs

Revenue Sales

You need to fire your sales development representatives (SDRs).

At least that’s what Jordan Crawford, Founder of BlueprintGTM.com, shared in his recent Hot Takes Live session.

He explained that SDRs are typically doing way too much right now. This is because we’re throwing bodies at a complex problem that entire teams need to invest more time and money into understanding, iterating on, and improving. A single person isn’t going to cut it. 

Consider the following:

  • 77% of B2B buyers state that their latest purchase was very complex or difficult.
  • Your sales representatives have about 5% of a customer’s time throughout their entire buying cycle.
  • 95% of those polled in a 2019 study said that the ability to deliver a consistent and seamless customer experience across the entire lifecycle—including pre-sale and post-sale) is emerging as a key competitive differentiator.

We also know that the sales model gets way more expensive over time, often doubling or more as you scale in size. Check out the image below from SaaStr demonstrating this: 

Image Of Jordan Crawford Hot Takes Live Talk Called &Quot;Fire Your Sdr&Quot;

You end up hiring one or two SDRs.. and then you’ll hire more. And then SDR managers, scaled AEs, and then moving onto VP of sales and directors of sales, and more. The hiring and salary costs become astronomical.

The good news is that it’s more than possible to have both scale and quality when it comes to sales departments.

In order to do so, however, you need great data and structure, which can result in quality outreach at scale. You’ll get results at a higher volume while maintaining great results and without breaking the budget.

This means we need to be buying and deriving better data. We need to look at impact reports for the problem we’re solving.

This means we need to be testing systematically without reps. Are you targeting the wrong companies, channels, and titles? Are your timing and approach correct?

We need to train reps to understand the actual market, not just the brand. We should also encourage them to only take inbound leads.

TestBox and G2 are full of honest reviews… and they’ll be coming for your downright terrible buying process. They’re disruptors to the industry, and you need to be prepared for that.

So, opting for what Crawford calls the GAS approach is a good way to go. At Blueprint, they build GTM engines for companies, and they help them put them into practice using the following processes:

  • Give away value for free.
  • Approach programmatically with value.
  • Schedule meetings with customers where the free value was great.

He may be monitoring companies that are hiring online, and he’ll make the data free. He’ll say share the jobs he finds on LinkedIn, and he’ll take the best responses and automate sending them to the hiring manager in question. He does this for free, solving the problems for a potential customer programmatically. 

Remember that we don’t have to be victims of the bad ideas of our past. As John M. Culkin has said, “we shape our tools, and our tools thereafter shape us.” 

That’s true here, too. 

Want more? Join 48 of the top SaaS leaders on February 16th, 2023, as they dish out hot takes and surprising insights on product-led growth, RevOps, marketing, and sales. Save your seat now!