Unkover Logo
Breadcrumbs Logo

Join now to lock in an exclusive 50% lifetime discount

Screenshot - Competitors Choice

Stay Ahead with AI-DRIVEN Competitive Intelligence

Always-on competitive intelligence team

Unkover is your AI-driven Competitive Intelligence team delivering critical updates about your competitors the moment they happen:

  • Relevant Page Changes
  • New Funding Rounds
  • Customer reviews
  • Press mentions
  • Acquisitions & Exits
  • SEO gaps & opportunities

Track your competitors website changes

Keep tabs on your competitors key pages

Why spend all day stalking the competition when you don’t have to?

With Unkover, you’ll know instantly when your competitors tweak their messaging or shake up their pricing. No more endless scrolling through their sites or second-guessing your strategies.

Let us do the heavy lifting for you, ensuring you’re always in the loop by notifying you the moment a critical change happens on your competitor’s pages.

Sit back, relax, and keep winning—Unkover makes sure you’re not just in the game, you’re always a step ahead.

Screenshot of Unkover's feature that tracks competitors key website pages

Read your competitors emails

Get competitor insights directly from the source

Companies love updating their customers and prospects about relevant news, product updates, and special offers.

That juicy info from your competitors? It’s yours too. Unkover will automatically capture all their emails and bring them right to your doorstep—accessible to your entire team, anytime.

[COMING SOON: Our fine-tuned AI will sift through these emails, extract key information and send them over to the best team within your org. Less noise, more signal!]

There’s no use in gathering intelligence unless it’s actionable!

We hear you! Unkover’s goal is not to flood you with tons of data points that no one in your team will ever read. We gather competitive intelligence from thousands of data sources and use AI to highlight actionable information to the right team in your company.

Say goodbye to noise. We’re 100% signal.


A sneak peek into what’s coming

We’re excited to get Unkover in your hands as soon as possible and keep building the best competitive intelligence tool with your precious feedback. The roadmap for the next few months is already exciting, so take a look!

While we build and deliver, here’s our promise to you: as an early tester and customer, you’ll lock in an exclusive bargain price we’ll never offer again in the future.


Marketing Hub

Spy on your competitors’ full marketing strategy: social, ads, content marketing, email flows, and more.


Sales Hub

Track competitive Win/Loss analysis and build battle cards. Get alerted at every pricing change.


Product Hub

Get immediate alerts when competitors announce new features or major releases. Identify strengths and weaknesses from online reviews.



Get the competitive intelligence you need where you need it: Slack, eMail, MS Teams, Salesforce, Hubspot, Pipedrive and more.

Screenshot Slack Notifications

Choose your plan

Join now to lock in an exclusive 50% lifetime discount

Save 20%


Up to 5 competitors

50 pages monitored

10 email workflows

3-day data refresh


/per month

$ 79


Up to 10 competitors

100 pages monitored

20 email workflows

1-day data refresh


/per month

$ 159


Custom number of competitors

Custom number of pages monitored

Custom number of email workflows

Hourly data refresh

Custom price

Hot Takes

Why it’s so hard to align on an ICP (Ideal Customer Profile) definition?


Most operators have a good general understanding of the concept of ICP, but if you ask them “how did you get there?” things immediately become fuzzier.

Most sophisticated operators will tell you that the more articulated and granular an ICP description is, the better. They will also tell you that to get to a high level of confidence in a granular ICP description, the best idea is to ground your analysis in some statistical significance, defaulting to Market Research to achieve that.

There is a funny thing about statistics tho, most of the time if you read the fine print and look into how many people contributed to a certain Market Research study, the number you’re gonna find is mostly between 100 and 1,000.

Always found that interesting. 

There is a reason for that: it used to be hard and expensive to reach 1,000 people with the demographics you’re looking for. It used to be hard and expensive to get the answers you are looking for, then organize them in a format that provides insights back to you.

Key word being *used to*. In fact, you might have tens or hundreds of thousands of users/customers–maybe millions–available to you these days and active across your online properties.

Also: Market Research is good at capturing thinking, not so much at capturing behavior… and sophisticated operators know that those are two correlated but very different things.

So, by all means, have the “statistically relevant” Market Research done… but look into your prospects/customers firmographics as a function of behavior too?