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Stay Ahead with AI-DRIVEN Competitive Intelligence

Always-on competitive intelligence team

Unkover is your AI-driven Competitive Intelligence team delivering critical updates about your competitors the moment they happen:

  • Relevant Page Changes
  • New Funding Rounds
  • Customer reviews
  • Press mentions
  • Acquisitions & Exits
  • SEO gaps & opportunities

Track your competitors website changes

Keep tabs on your competitors key pages

Why spend all day stalking the competition when you don’t have to?

With Unkover, you’ll know instantly when your competitors tweak their messaging or shake up their pricing. No more endless scrolling through their sites or second-guessing your strategies.

Let us do the heavy lifting for you, ensuring you’re always in the loop by notifying you the moment a critical change happens on your competitor’s pages.

Sit back, relax, and keep winning—Unkover makes sure you’re not just in the game, you’re always a step ahead.

Screenshot of Unkover's feature that tracks competitors key website pages

Read your competitors emails

Get competitor insights directly from the source

Companies love updating their customers and prospects about relevant news, product updates, and special offers.

That juicy info from your competitors? It’s yours too. Unkover will automatically capture all their emails and bring them right to your doorstep—accessible to your entire team, anytime.

[COMING SOON: Our fine-tuned AI will sift through these emails, extract key information and send them over to the best team within your org. Less noise, more signal!]

There’s no use in gathering intelligence unless it’s actionable!

We hear you! Unkover’s goal is not to flood you with tons of data points that no one in your team will ever read. We gather competitive intelligence from thousands of data sources and use AI to highlight actionable information to the right team in your company.

Say goodbye to noise. We’re 100% signal.


A sneak peek into what’s coming

We’re excited to get Unkover in your hands as soon as possible and keep building the best competitive intelligence tool with your precious feedback. The roadmap for the next few months is already exciting, so take a look!

While we build and deliver, here’s our promise to you: as an early tester and customer, you’ll lock in an exclusive bargain price we’ll never offer again in the future.


Marketing Hub

Spy on your competitors’ full marketing strategy: social, ads, content marketing, email flows, and more.


Sales Hub

Track competitive Win/Loss analysis and build battle cards. Get alerted at every pricing change.


Product Hub

Get immediate alerts when competitors announce new features or major releases. Identify strengths and weaknesses from online reviews.



Get the competitive intelligence you need where you need it: Slack, eMail, MS Teams, Salesforce, Hubspot, Pipedrive and more.

Screenshot Slack Notifications

Choose your plan

Join now to lock in an exclusive 50% lifetime discount

Save 20%


Up to 5 competitors

50 pages monitored

10 email workflows

3-day data refresh


/per month

$ 79


Up to 10 competitors

100 pages monitored

20 email workflows

1-day data refresh


/per month

$ 159


Custom number of competitors

Custom number of pages monitored

Custom number of email workflows

Hourly data refresh

Custom price

Hot Takes

Your Next Boss Might Be an Algorithm 

Marketing Revenue Sales

We’ve all had a boss or two we couldn’t stand… but can you imagine working for an algorithm?

This is a very real possibility, according to our very own Armando Biondi, Co-Founder and CEO of Breadcrumbs. A 3x investor, 2x senior leader, and angel investor in over 300 different companies, Armando shared exactly why in his keynote Hot Takes Live.

The idea came to be when Armando was thinking a great deal about a GTM tech stack and realized that some macro-trends weren’t even in the future… they were already in the present.

The “daft punk law” is a perfect example. We all know the “harder, better, faster, stronger” mindset (and song, which originated in 2001?!) that most tech businesses prioritize. There’s always more data, more tech stack complexity, and more customer expectations. We’ve also got an ever-increasing speed of change and increasing costs of acquisition.

On the other side, the average cost of employee management has gone up, too. The average tech salary in 2022 reached six figures for the first time in 17 years, and nine out of ten prominent companies with the shortest employee tenure are in the internet and software sector. And with all of this, 87% of hiring managers are saying it’s harder to find good talent that’s qualified for the positions they’re seeking to fill due to an increase in skill gap.

And finally, the last macro trend is that consumer ML and artificial intelligence (AI) are now here. Just look at TikTok; it can use algorithms to fairly accurately show individual users the content most relevant to them from all over the world. 

Technology has always meant three things: scalable, efficient, and reliable. Every consumer tech ultimately finds its way to the B2B world.

There used to be a Mad Men ethos to tech, but today Ops is the “emerging” category, and tomorrow we’re going to see an integrated GTM.

In days past, people had the intuition and/or insights to “move the needle,” so to speak; they’d make decisions and execute on them, or they’d manage other people to do so. It wasn’t always efficient, scalable, or reliable.

Today, intuition has absolutely been replaced by data. Insights are replaced by ML/AI. So while people are making decisions, it’s the software driving those decisions. We operate on and around the software giving us intuition and insights. It’s somewhat efficient, scalable, and reliable—but it’s not perfect. 

And finally, Armando predicts that an integrated GTM approach will allow the software to contribute to decision-making, ultimately managing people and other software. People will make software-assisted decisions and focus on non-softwareized-yet areas. This will be efficient, scalable, and reliable. 

So what does this look like?

Best-in-class companies will be the ones able to tighten the loop between input, decision, execution, learning, and iteration to as close to real-time as possible. Agile organizations with a flatter core team of hyper-specialized, higher-leverage employees surrounded by software and freelancers or agencies will be most powerful. 

For entrepreneurs, this is a once-in-a-lifetime opportunity at the intersection of data, intelligence, and GTM to solve friction points that have historically relied on operators’ experience and insights. Think premium-priced tools with out-of-the-box expert services bridging the knowledge gap for companies or operators and enabling lower seniority employees. It’s maximum efficiency and highly scalable. 

Junior operators will have the tools to make a larger impact faster, though there is the risk that they may not acquire seniority or experience in their role the same way. Middle management will be under pressure to mature into senior roles and will need to manage the actual operational side of these new tools. 

In a world with commoditized, modularized, and reliable intelligence, the highest-value contribution is not making any single decision but rather setting up the framework through which decisions are automated.

Armando believes we’ve almost reached that point. Do you?

Want to check out the full video? Watch the full Hot Take Live here