Zero-Party Data: How 3 Brilliant B2B Brands Approached it
Is your data truly zero-party data? In this guide, we’ll demystify what zero-party data is, why it matters, and how three B2B companies approach their zero-party data collection strategy in …
Product-led Growth
How to Boost Product-Led Growth with Customer Feedback
If there’s one thing top product-led growth (PLG) companies excel at, it’s collecting user feedback at every touchpoint and then implementing the input to enhance the product experience. Better, customers …
Product-Led Meets Sales-Assisted: A New Approach to B2B GTM
If Pixar were to create a fairytale-themed movie for marketing teams, the opening line would be something like, “Imagine a world far, far away where your products sold out without …
Mastering Product-Led Growth: Advanced Strategies to Accelerate SaaS Success
Have you ever wondered how certain SaaS companies effortlessly dominate the market? Or how do they glide past the competition and snag a coveted spot on the list of tech …
Deep Dive into 4 Innovative SaaS Product Strategies: Real-Life Examples and Key Learnings
When launching a SaaS product, there’s one thing you need to remember … There’s a lot of competition out there. The SaaS industry has exploded in recent years. This growth …
3 Excellent Aha Moment Examples to Learn From Today
Often, horizontal SaaS companies overwhelm first-time users with vast features and end up struggling to get them to reach the “aha” moment. One key to successfully onboard users is to …
Best 13 Product-Driven Marketing Examples: Learn from Industry Leaders Who Put Their Product First
Imagine you just launched a big-ticket product with great branding around it. Just a few months before your product launch, you partnered with influencers, spoke at marketing events, and kept …
Beyond PLG: Exploring the Future of Product-Led Growth and Its Evolving Landscape
Founders around the world are on the hunt for new strategies that can shine the spotlight on their high-value products. From helping business owners save time on manual processes to …
The Power of Data in Driving B2B Product-Led Growth
Data is one of the most valuable assets for every organization—especially product-led ones. The premise of product-led growth (PLG) is to position the product itself as the main driver of …
PLG Strategy: 6 Common Challenges PLG Marketers and Companies Face
Consumers have unprecedented access to products in a world where it has never been easier to set up a company. Customer expectations are higher than ever, and their choices are …
How 3 Startups Use Product Usage Data to Increase Revenue
In product-led growth, product usage data is the first thing to look at before making any important decisions. In this guide, let’s review the basics before moving on to the …