Lead Scoring Model: 3 Killer Approaches Assured To Win You More Deals
Lead scoring can make the difference between closing a deal with a hot customer or wasting your time with someone who is not interested in buying from you at all. …
Breadcrumbs Blog
10 Useful Sales Tips For Overcoming Customer Objections
It may be a hard truth but rejection is inevitable when it comes to sales. Every salesperson experiences rejection – whether making a huge pitch for a major corporation or …
5 Tried & Tested Lead Scoring Criteria Every Business Needs To Start Strong In 2021
Traditionally, the start of a new year is always time for bold resolutions which we usually end up forgetting about pretty soon. But it can also be an opportunity to …
How to Conduct a High-Value Case Study Interview (And 4 Mistakes To Avoid)
Let’s talk about case study interviews. Case studies allow brands to demonstrate exactly how they can help resolve specific pain points, how customers are using their products or tools, and …
How to Improve Conversions with Lead Scoring Templates (Bonus Template + Guide Included!)
Lead scoring is something most marketers have heard of but have never bothered to put into action–despite nearly 40% of businesses reporting higher opportunity-to-sale conversion rates. However, most lead scoring …
Introducing Breadcrumbs.io – Lead Scoring As It Was Meant To Be
“A ship in harbor is safe, but that is not what ships are built for”. I’ve been thinking about the best way to start this post for weeks now, and …
What Is Data Enrichment & How to Use it to Find Better Leads
Data is the lifeblood of most businesses today. Before you even launch your brand, you’ve likely extensively researched your industry, your competitors, and the market overall. And once your business …
The Definitive Guide to Account-Based Marketing
Account-based marketing is typically defined as a strategic approach to business marketing based on account awareness. These accounts (or organizations) consider and communicate with individual prospect or customer accounts as …