The importance of customer engagement to your company’s profitability and growth cannot be overemphasized. According to a recent survey, 65% of consumers say that they’ll stay loyal to a business …
When it comes to marketing SaaS products, the secret to success is product-led growth. Let’s take a closer look at the product-led growth model. We’ll also share some product-led growth …
Most people have heard the buzz about artificial intelligence (AI) and the incredible feats it has achieved across many different industries. But those stories aren’t just rumors; the new AI …
As a product-led company—and the product being a lead scoring—at Breadcrumbs, we know a thing or two about lead generation. So, here’s a definitive guide that features all the need-to-know …
Salesforce is one of the most high-powered sales and CRM-focused SaaS tools on the market today. It has exceptional features designed to help your team sell more, sell faster, and …
You’re receiving a good number of qualified leads from your marketing team. On the surface, this sounds great. More leads in the sales pipeline mean more potential customers, so you …
Some businesses manage without even realizing they’re dealing with data silos, so it’s not really a pressing issue, right? Wrong. As harmless as they may seem, data silos are lurking …
Getting a potential customer into your sales funnel requires the right strategy. But converting that prospect as soon as possible is another story entirely. To shorten your sales cycle, you …
Have you noticed how rarely we’re bored nowadays? Every moment of our lives is filled. You probably won’t make it to the end of this article without a new notification …
Businesses that adopt product-led growth (PLG) enjoy 60% higher average revenue per user than non-PLG brands. Are you considering this model to improve customer retention? To ensure business success in …
Long gone are the days of selling to C-suite executives. Or is it? Today, the PLG motion involves a bottom-up approach where your product speaks directly to the needs of …