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Stay Ahead with AI-DRIVEN Competitive Intelligence

Always-on competitive intelligence team

Unkover is your AI-driven Competitive Intelligence team delivering critical updates about your competitors the moment they happen:

  • Relevant Page Changes
  • New Funding Rounds
  • Customer reviews
  • Press mentions
  • Acquisitions & Exits
  • SEO gaps & opportunities

Track your competitors website changes

Keep tabs on your competitors key pages

Why spend all day stalking the competition when you don’t have to?

With Unkover, you’ll know instantly when your competitors tweak their messaging or shake up their pricing. No more endless scrolling through their sites or second-guessing your strategies.

Let us do the heavy lifting for you, ensuring you’re always in the loop by notifying you the moment a critical change happens on your competitor’s pages.

Sit back, relax, and keep winning—Unkover makes sure you’re not just in the game, you’re always a step ahead.

Screenshot of Unkover's feature that tracks competitors key website pages

Read your competitors emails

Get competitor insights directly from the source

Companies love updating their customers and prospects about relevant news, product updates, and special offers.

That juicy info from your competitors? It’s yours too. Unkover will automatically capture all their emails and bring them right to your doorstep—accessible to your entire team, anytime.

[COMING SOON: Our fine-tuned AI will sift through these emails, extract key information and send them over to the best team within your org. Less noise, more signal!]

There’s no use in gathering intelligence unless it’s actionable!

We hear you! Unkover’s goal is not to flood you with tons of data points that no one in your team will ever read. We gather competitive intelligence from thousands of data sources and use AI to highlight actionable information to the right team in your company.

Say goodbye to noise. We’re 100% signal.


A sneak peek into what’s coming

We’re excited to get Unkover in your hands as soon as possible and keep building the best competitive intelligence tool with your precious feedback. The roadmap for the next few months is already exciting, so take a look!

While we build and deliver, here’s our promise to you: as an early tester and customer, you’ll lock in an exclusive bargain price we’ll never offer again in the future.


Marketing Hub

Spy on your competitors’ full marketing strategy: social, ads, content marketing, email flows, and more.


Sales Hub

Track competitive Win/Loss analysis and build battle cards. Get alerted at every pricing change.


Product Hub

Get immediate alerts when competitors announce new features or major releases. Identify strengths and weaknesses from online reviews.



Get the competitive intelligence you need where you need it: Slack, eMail, MS Teams, Salesforce, Hubspot, Pipedrive and more.

Screenshot Slack Notifications

Choose your plan

Join now to lock in an exclusive 50% lifetime discount

Save 20%


Up to 5 competitors

50 pages monitored

10 email workflows

3-day data refresh


/per month

$ 79


Up to 10 competitors

100 pages monitored

20 email workflows

1-day data refresh


/per month

$ 159


Custom number of competitors

Custom number of pages monitored

Custom number of email workflows

Hourly data refresh

Custom price

Hot Takes

You Need to Reinvent Your PLG Sales Team

Revenue Sales

A successful product-led growth (PLG) strategy should fill your funnel with all kinds of users of your product. There are no prospects, just customers at different phases of their product adoption journey.

And as Massimo Arrigoni (CEO of BEE) explains in his Hot Takes Live talk, most brands really need to reinvent their PLG sales team and how it runs.

As a team, Arrigoni explains that you need to:

  • Change the way you’re qualifying leads and customers. 
  • Change the way your team contacts these customers.
  • Change what you do when you contact them.

Arrigoni’s company has used a product-led growth model since day one, so he’s seen this first hand, and he reinvented how they did sales in order to see stronger and sustainable customer acquisition. You can also figure out how to turn individual users (which they had a lot of at BEE) into larger accounts. 

This is different than a traditional sales process. 

And it also means a fundamental change in the sales function, meaning that the key skills your sales team will need may look slightly different.

First: Think “using vs. saying.” You’re dealing with product-focused customers who have already been using the product, have an account, and may even be a paying customer. 

Your sales team, therefore, needs to be deeply product-focused, too, knowing that tool inside and out. 

Second: You need to approach contact from a consulting standpoint instead of a selling one. Your team has to be curious, learning what’s happening and why. Who is converting, and why are they converting? What are they using the product for, and what area of the company are they working in?

Third: You need to focus on expansion instead of just conversions. How can you turn individual users into larger, higher-cost accounts? You can consider a single user as an “enterprise applicant.” With the right skills, you can guide your customers into the “next steps.” 

In practice, this translates into very practical changes to how the sales team operates.

It starts by rewarding meaningful conversations instead of just focusing on driving initial conversions. Data collection that can lead to expanded accounts is worth more than a single new product sign-up. 

You need to incentivize expansion MRR instead of new business MRR, which can benefit your brand in the long run.

Finally, you’ll need to invest in RevOps. Context is key to truly “assist” a customer, but an accurate “single customer view” is exceptionally hard to get to. You can learn more about RevOps here

So, it may be time to restructure your sales team, especially as a SaaS brand. Rethinking the way your sales team operates and what their priorities are can mean more sustainable and higher-retaining growth for your business and happier customers along the way. 

Want more? Join 48 of the top SaaS leaders on February 16th, 2023, as they dish out hot takes and surprising insights on product-led growth, RevOps, marketing, and sales. Save your seat now!