59% of people say that marketing emails influence their purchases. You’re probably reading this blog post right now because you know how effective email is in attracting qualified leads and …
Over the past decade, we’re sure that you’ve noticed that your marketing tech stack options have become much more advanced than ever before. Social media management software doesn’t just let …
As the new year approaches, it’s time to start planning your revenue operations (RevOps) strategy for 2024. RevOps is the alignment of sales, marketing, and customer success teams to optimize …
Ten years back, you could invest in search engine optimization, some ads, and email marketing efforts and expect leads to glide into your sales funnel. It was a simpler time …
Attracting high-quality leads is one thing… But making the most of these opportunities takes strategy, testing, and consistent refining. To turn fresh prospects into interested buyers, you need to communicate …
The only constant in the B2B marketing landscape is change. And a marketer is only as successful as the data collected from their campaign performance. The demand for smarter and …
It shouldn’t be a shock to hear that in this age of short attention spans, businesses face a tough time putting their brands in front of their target audiences like …
HubSpot is one of the most powerful and popular CRM tools on the market, offering extensive customer-tracking data and an onslaught of both marketing and sales features to help you …
As a startup grows, it reaches a point where its sales efforts become inconsistent, creating challenges. Take sales messaging, for instance. Your team of salespeople pitching to a prospect with …
If the term data hygiene conjures up images of scrub brushes and your email list, you’re on the right path to what the term really means. Much like the real …
Not many people think of public relations (PR) as a lead generation tool. After all, PR is typically associated with brand reputation management. However, PR can actually generate leads for …