Unkover your competitors’ Marketing Secrets
Say goodbye to wasting hours on competitor analysis by equipping your team with an AI-driven, always-on competitive intelligence platform.
Say goodbye to wasting hours on competitor analysis by equipping your team with an AI-driven, always-on competitive intelligence platform.
Stay Ahead with AI-DRIVEN Competitive Intelligence
Unkover is your AI-driven Competitive Intelligence team delivering critical updates about your competitors the moment they happen:
Track your competitors website changes
Why spend all day stalking the competition when you don’t have to?
With Unkover, you’ll know instantly when your competitors tweak their messaging or shake up their pricing. No more endless scrolling through their sites or second-guessing your strategies.
Let us do the heavy lifting for you, ensuring you’re always in the loop by notifying you the moment a critical change happens on your competitor’s pages.
Sit back, relax, and keep winning—Unkover makes sure you’re not just in the game, you’re always a step ahead.
Read your competitors emails
Companies love updating their customers and prospects about relevant news, product updates, and special offers.
That juicy info from your competitors? It’s yours too. Unkover will automatically capture all their emails and bring them right to your doorstep—accessible to your entire team, anytime.
[COMING SOON: Our fine-tuned AI will sift through these emails, extract key information and send them over to the best team within your org. Less noise, more signal!]
We hear you! Unkover’s goal is not to flood you with tons of data points that no one in your team will ever read. We gather competitive intelligence from thousands of data sources and use AI to highlight actionable information to the right team in your company.
Say goodbye to noise. We’re 100% signal.
ROADMAP
We’re excited to get Unkover in your hands as soon as possible and keep building the best competitive intelligence tool with your precious feedback. The roadmap for the next few months is already exciting, so take a look!
While we build and deliver, here’s our promise to you: as an early tester and customer, you’ll lock in an exclusive bargain price we’ll never offer again in the future.
Spy on your competitors’ full marketing strategy: social, ads, content marketing, email flows, and more.
Track competitive Win/Loss analysis and build battle cards. Get alerted at every pricing change.
Get immediate alerts when competitors announce new features or major releases. Identify strengths and weaknesses from online reviews.
Get the competitive intelligence you need where you need it: Slack, eMail, MS Teams, Salesforce, Hubspot, Pipedrive and more.
slack integration
Unkover’s Slack integration lets you keep your whole team up to speed with your competitors’ updates.
Join now to lock in an exclusive 50% lifetime discount
For startups and small teams, it’s the essential toolkit you need to keep an eye on a select few competitors.
Up to 5 competitors
50 pages monitored
10 email workflows
3-day data refresh
$39
/per month
$ 79
50% discount
Billed annually
For growing businesses, it allows you to monitor more competitors, pages, and email workflows.
Up to 10 competitors
100 pages monitored
20 email workflows
1-day data refresh
$79
/per month
$ 159
50% discount
Billed annually
For large companies, it is tailored to meet the needs of multiple teams needing granular insights.
Custom number of competitors
Custom number of pages monitored
Custom number of email workflows
Hourly data refresh
Custom price
Billed annually
As more consumers turn to the Internet for nearly everything, there’s a strong chance that you’ve become quite familiar with digital marketing.
But you probably haven’t become acquainted with a digital marketing strategy known as performance marketing.
And that may be because it’s not talked about often, making it one of the most overlooked digital marketing strategies out there.
This guide covers the basics of performance marketing, how it works, why you should use it, and what tools bring the highest ROI.
Before you get started, it’s important to get familiar with what it is and how it works.
Performance marketing is a form of digital marketing where businesses only pay when a lead or prospect completes a desired action. It could take the form of a completed sale, booking, or download.
This approach allows companies to go about their marketing campaigns in a strategic, high-ROI way because everything is based on performance.
Here’s how it works:
Performance marketing brings a range of advantages for brands looking to increase exposure and attract new customers.
These benefits include:
Let’s break down the components of performance marketing to better understand the term in its entirety.
PPC advertising is a form of performance marketing where you only pay when a lead clicks a link to your website.
The most common platform for this type of marketing is Google Ads.
Here’s how it works:
Here’s an example of PPC:
PPC advertising typically involves measuring how much you pay for each click on your ads, also known as cost-per-click (CPC).
Affiliate marketing is another type of performance marketing. It involves paying an affiliate (usually a high-traffic blog) to market your product or service.
This form of marketing is highly trackable, and you can make decisions based on performance.
Here’s how it works:
Search engine optimization (SEO) may not fall under the paid umbrella, but it’s still an essential part of performance marketing.
You can check keyword rankings and monitor your SEO strategy’s performance by:
Now, let’s dive into the meat and potatoes of this performance marketing guide.
Lead scoring is vital to performance marketing because it helps you prioritize and focus your efforts on leads that are more likely to convert into customers. To score leads, you assign points to customers based on certain criteria—like the level of engagement with your company or demographics.
As a result, you can focus your resources on high-scoring leads, making your performance marketing strategies more cost-effective and result-oriented.
Breadcrumbs is a revenue acceleration platform with lead scoring at the core.
By identifying and prioritizing leads most likely to convert, you can increase your close rate, shorten your sales cycle, and create high-converting content.
Our lead scoring software integrates with leading customer relationship management (CRM) systems so that you can unify your existing marketing, sales, product, and CX data.
With just a few clicks, Breadcrumbs analyzes this data to help you create a lead scoring model that works for your company.
That way, you can prioritize your most promising leads and get the most out of your team and budget.
Performance marketing is all about… well, performance. So, it’s important to use tools to help you measure the performance of your marketing campaigns.
Analytics tools to consider adding to your tech stack include:
Here are two of the most popular PPC management tools:
Below are some of the top search engine optimization tools for performance marketing success:
Follow these simple steps to get your feet wet with performance marketing.
As with most marketing strategies, the first step is deciding on the tools you’ll need (or want) to add to your tech stack.
The tools you select will likely depend on your unique goals. For example, if you want to improve your email marketing, you might use an email marketing platform to help you keep track of your campaign performance.
On the other hand, you may want to boost your SEO rankings. In that case, you’ll probably leverage an SEO tool to see how well you rank for keywords and what you need to work on.
Once you have set up your tools, you can get started with your strategy.
Need help setting your goals?
A well-crafted business plan is a guiding compass for success, allowing you to strategically use the right tools as you explore the world of performance marketing.
Tangible business plan examples are invaluable guides that highlight the path to aligning these marketing strategies seamlessly with the overarching business objectives.
To develop a performance marketing strategy, choose relevant KPIs (e.g., conversion rate, click-through rate (CTR), cost per acquisition).
And be sure to use multiple channels like paid advertising (e.g., Google Ads, social media ads), content marketing, email marketing, influencer partnerships, affiliate marketing, and SEO. For instance, consider a brand like StudioSuits, which specializes in handcrafted men’s suits and pants.
By leveraging social media for visual content, Google Ads for search visibility, blogs for informative content, and email marketing for personalized communication, StudioSuits covers various touchpoints in the customer journey.
Regularly track and analyze performance data to get the most bang for your buck. Use the analytics tools we discussed above to:
Adjust your targeting, messaging, and budget allocation based on performance data to maximize ROI.
And there you have it. A simple yet effective guide to performance marketing.
Performance marketing is an excellent solution for business owners who want to maximize ROI. You don’t have to worry about paying for marketing or advertising until a customer takes a specific action, whether a purchase, download or click. You can use various tools to optimize campaigns, from email marketing platforms to SEO software.
At Breadcrumbs, lead scoring is what we do best. Prioritize only the most promising leads, reveal hidden leads’ insights, and build your data-driven ICP. And that’s the secret recipe for optimizing your performance marketing strategy.
To improve the performance of your marketing efforts, try Breadcrumbs for free today.