7 PLG Company Examples to Be Inspired By
Product-Led Growth (PLG) is likely a term that you’ve heard a lot recently if you’re in the B2B or SaaS world in any capacity. You’ve probably already used a few …
Product-led Growth
Product-Market Fit: How 9 Quick-Thinking B2B Leaders Found It
How do you achieve product-market fit with fierce competition? In this guide, we speak to nine B2B leaders who pivoted their business despite having $0 revenue caused by the pandemic, …
5 Smart Ways to Amp Up Sales Acceleration in the PLG Era
Sales acceleration doesn’t only involve the sales team. Now that the product-led growth (PLG) movement is in full swing, it involves a close-knit team of revenue-focused departments. But with the …
Product-Led Onboarding: A 6-Point Checklist for Activation
Great onboarding acts like a well-oiled machine. Nail every single element—from onboarding emails to the in-app experience—and you got yourself a powerful acquisition and retention channel on autopilot. In this …
How to Create a PLG CRM from a Traditional CRM
Traditional CRMs struggle to keep up in the product-led growth (PLG) era. Sure, these CRMs might suffice for sales teams at the frontline. But for product-led companies, these tools miss …
PLG Marketing: 5 Pitfalls to Avoid (And What to Do Instead)
Your marketing strategy calls for a new approach now that you’re using your product as the main channel for acquisition, conversion, retention, and expansion. In this PLG marketing guide, learn …
Community-Led Growth: The Not-So-Secret Weapon of PLG Companies & What Else You Need to Scale
Community-led growth is the booster pack in a PLG strategy. But you need more than a massive fan base as a startup to scale into a flourishing company. In today’s …
A Battle of Product-Led vs Sales-Led (+ 4 Differences)
Should you choose product-led as your go-to-market strategy now that it’s in full swing? In this product-led vs sales-led guide, let’s dig deep into the fundamental differences of both approaches …
Product-Led Growth: How to Convert PQLs in 3 Big Steps
In an ideal world, we see our leads as follow: Sounds perfect, right? That’s the concept behind product-led growth, a go-to-market strategy that turns your product into a large sales …
Product-Qualified Leads: How to 2X and Convert Them to Customers
You need more than a great product to generate product-qualified leads (PQLs). In this guide, we’ll show you how to increase these leads—even if they’re dropping off of your product—and …
Product-Led Sales: 5 Important Things To Do In This Transition
With 43% of B2B buyers preferring a rep-free experience, startups worldwide can no longer afford to ignore the product-led growth model. But how can you transition to product-led sales when …