8 Powerful Alternatives to Cold Calling for Boosting Conversions
Cold calling may be one of the oldest sales tactics in the book, but it’s tough to get right. Prospects complain of impersonal outreach calls, and salespeople often face rejection …
Breadcrumbs Blog
The Art of Sales Orchestration: Unlocking Multi-Touchpoint Strategies for Complex B2B Sales
For those complex B2B sales, a unique strategy is necessary to close the deal. Businesses must gear up their sales team for an approach that harmonizes sales with multichannel interactions. …
8 Drawbacks of AI in B2B Marketing and How to Overcome Them
Artificial intelligence is a hot topic, with people discovering the technology’s increasing benefits, efficiencies, and scope. With businesses already embracing or at least reviewing how to integrate AI into their …
Follow Up Email After No Response: All You Need to Know [6 Templates]
We’ve all been there: you send a well-crafted, thoughtful email, and then… nothing. It’s easy to feel disheartened, but don’t lose hope just yet. Enter: Follow up email. Follow-up emails …
What is Email Verification & Why Does It Matter?
Businesses put in a ton of work to collect lead information, especially their email addresses. Emails are an instant connection to leads, allowing you to slow-drip content, newsletters, and offers …
AI and ABM: The Perfect Pair for Hyper-Personalized B2B Marketing
If you operate in the B2B sector, there are really only two ways to do marketing: And what better way to be strategic in your efforts than to use the …
Intent Data and Enrichment: Supercharging B2B Lead Generation
B2B customers don’t make snap decisions regarding purchasing. While impulse buys might be common in the B2C sector, they’re incredibly rare when selling directly to other businesses. That’s because business …
20 Cold Email Subject Line Dos and Don’ts (Plus 10 Incredible Examples)
A cold email is an unannounced digital handshake, and your opportunity to make a memorable first impression from a distance. But before any content can persuade or inform, the gateway …
The Ultimate 5-Step Lead Scoring Kickoff Plan
Picture this: yet another cold outreach in your inbox saying, Have you ever heard of lead scoring? Lead scoring helps prioritize leads, identify the most engaged prospects, and streamline your …
Best Cold Email Software Solutions of 2024
Are cold emails the unsung hero of business communication? Probably not. Arguably, the best part of cold emailing is actually when your prospect reaches back, and you’re able to create …
9 Techniques for B2B Marketers to Boost ROI During a Recession
In the midst of economic uncertainty, businesses are tightening their belts and seeking strategies to weather the storm. But let’s be sincere here. A recession doesn’t just spell danger. It …