17 Brilliant Case Study Examples To Be Inspired By
Lead generation is complex, which means that your best bet is to have multiple touchpoints on different channels designed to capture as many leads as possible. While you’re setting up …
Breadcrumbs Blog
How Data and Analytics are Influencing Modern Marketing
In 2023, you’ll see the use of data and analytics everywhere. For example, your favorite streamlining platform, Netflix, uses data to identify which movies will be a hit. Your go-to …
5 Captivating WinBack Campaign Ideas and How to Get Started
Churn is part of every business, especially in the SaaS world. If a customer disengages with your brand, should you give up and let them walk away? Not exactly. An …
Unlocking the Power of Multiple Scoring Models: Boost Your Revenue and Crush Your Competition
Traditional lead scoring software (which, unfortunately, some brands still use today) had a lot of limitations. The models were static, meaning that as soon as a lead took a specific …
5 Powerful Types of Sales Dashboards All Sales Leaders Need
No matter what your goal is—shortening an enterprise sales cycle, identifying top-performing SDRs, or even a big picture goal like scaling revenue growth—you need to show your hard-won results in …
How to Measure the Performance of Sales Outreach Emails in 6 Ways
Sales outreach emails are vital for any business trying to increase its revenue. They allow you to connect with potential customers, build relationships or personal connections, and ultimately close deals. …
Why a Value-Based Pricing Strategy Works Best for SaaS
Ready to grab a slice of the SaaS market share? To thrive in a competitive market, you need to understand value-added pricing. But before we go over some of the …
How to Scale SaaS Companies Without Losing Sight of Customer Experience
If there’s one statement that all SaaS founders and strategists will agree on is that no matter how far you scale, the one thing you need to make this growth …
5 Signs of a Successful Sales Funnel (Plus Metrics!)
In today’s highly competitive business landscape, a successful sales funnel is crucial to the success of any company. A sales funnel is a step-by-step process that guides potential customers through …
The Power of Data in Driving B2B Product-Led Growth
Data is one of the most valuable assets for every organization—especially product-led ones. The premise of product-led growth (PLG) is to position the product itself as the main driver of …
22 Sales Operations Leaders You Should Be Following
Sales operations leaders have downright essential jobs, being responsible for developing and managing an effective sales process based on their customer’s buyer journey. They need to help their sales reps …