The Essential HubSpot Lead Scoring Guide For Your Business
If you are using HubSpot’s CRM software, you may have come across their lead scoring tool and asked yourself: what is HubSpot lead scoring, and am I missing out if I …
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The Ultimate Guide to HubSpot Campaign Reporting
“Data is the most important part of your campaigns,” you must’ve heard this countless times in marketing. But how do you keep up with a large amount of data and …
How to Rank Leads So Sales Won’t Waste Precious Time
Your sales team’s time is invaluable. Your marketing team has invested an enormous amount of time, energy, and resources into finding an onslaught of leads, and while that sounds great …
Revenue Strategy: How 5 Startups Accelerated Revenue
“Pivot to meet the current demand…” or so they say. It’s easier said than done. How does one go about it in the middle of crippling economic conditions? We don’t …
RFM Analysis for B2B: 3 Common Myths Debunked
There are a lot of different approaches businesses take when trying to assess the value of leads and customers. Quite frankly, a lot of these approaches are wrong, or at …
Marketing Operations: A 5-Step Guide From Start to Finish
Marketing operations is the beating heart of your marketing efforts. It supports your marketing strategy with the end goal of improving collaboration across multiple departments, engagement, and revenue growth. If …
How to Use Content Personalization to Increase Engagement and Shorten the Sales Cycle
Nobody wants a generic experience with a brand. Not everyone is the same, and this should be reflected in the interactions a brand has with its consumers—you don’t want to …
What is HubSpot? The Ultimate Beginner’s Guide
If you’re part of a business, chances are you’ve heard of HubSpot. After all, it holds the top spot with more than 29% of the market share in the marketing …
How to Create a Successful Cross-Selling Strategy That Boosts Retention and Revenue
Cross-selling is critical for B2B brands. It helps you squeeze more value out of customers while providing a better experience. Think about it: customers who sign up for your basic …
How To Break Down Silos And Spark Collaboration In Your Business
As startups grow, silos occur. Departments separate from one another. Teams stop communicating. Co-workers from another division—whom you used to be work BFFs with in the early days—become reluctant to …
Firmographic Data: Everything You Need to Know
It’s common for B2C brands to hone in on demographic data when looking at qualifying and converting potential leads. They look at a user’s age, gender, location, education, relationship status, …