20 Influential Women to Follow in 2023
This International Women’s Day, we’re celebrating some of the top influential women in the RevOps, B2B marketing, and sales worlds. From multi-time TEDx speakers to college lecturers, CEOs, founders, and …
Breadcrumbs Blog
What Does RevOps Do? Maximize Your Revenue Potential
Five years ago, no one used the term “RevOps.” Now, it’s impossible to scroll through your LinkedIn feed without seeing it everywhere. Why and how has it become so popular? …
7 Lessons We Learned From Running a Successful Virtual Event
Even before the pandemic, companies around the globe have been increasingly expanding their event strategies to include a virtual event component. After March 2020, these efforts have remained steady—with one …
How to Use Your Lead Generation Process to Create Better Buyer Personas
When most marketers and businesses are sitting down to examine their lead generation process and their buyer personas, they’re typically looking at the information in only one way. They’re looking …
7 Essential HubSpot Workflow Examples For Sales And Marketing
Workflows can make or break your business. If you’re struggling to design a HubSpot workflow specific to your marketing and sales needs, you’ve come to the right place. In this …
Lead Scoring Points: Why The 100-Point Rule of Scoring is Wrong
If you’ve used lead scoring before, you may not have a particularly high opinion of it. That’s because most lead-scoring tools have implicitly led you astray. The traditional approach to …
How to Assemble the Ultimate Marketing Tech Stack (& 8 Types of Tools You Need)
Sometimes it feels like there are a million and one marketing platforms to keep up with. Email. Social media. PPC campaigns. Content marketing. SEO. SMS marketing. There’s a lot to …
Marketing to Sales: How to Hand Off Leads to Convert More Customers
When, exactly, should your marketing team hand off a lead to the sales team? Not sure? If there’s any confusion around how to hand off leads, you’re likely losing out …
The 5 Pillars of a Successful Customer-Oriented Marketing Strategy
Customer-oriented marketing helps determine how a product or service can effectively solve the problems and pain of customers and buyers. Digital transformation has produced a plethora of new shiny tools …
Freemium vs Free Trial: How 5 Startups Found Their Best Model
I asked a simple question before outlining this article: Choosing to go freemium or free trial depends on a myriad of factors. What was happening in your company that led …
How to Effectively Collect, Manage, And Respond to Customer Feedback
Successful businesses must align their products and services to meet customer needs, expectations, and realities. Collecting and acting on customer feedback is a significant factor in creating great customer journeys. …