Lead scoring can tell you a lot and help your team successfully identify high-value sales opportunities throughout the entire buyer’s journey… but it’s only as good as the lead scoring …
This International Women’s Day, we’re celebrating some of the top influential women in the RevOps, B2B marketing, and sales worlds. From multi-time TEDx speakers to college lecturers, CEOs, founders, and …
Five years ago, no one used the term “RevOps.” Now, it’s impossible to scroll through your LinkedIn feed without seeing it everywhere. Why and how has it become so popular? …
Even before the pandemic, companies around the globe have been increasingly expanding their event strategies to include a virtual event component. After March 2020, these efforts have remained steady—with one …
When most marketers and businesses are sitting down to examine their lead generation process and their buyer personas, they’re typically looking at the information in only one way. They’re looking …
Workflows can make or break your business. If you’re struggling to design a HubSpot workflow specific to your marketing and sales needs, you’ve come to the right place. In this …
If you’ve used lead scoring before, you may not have a particularly high opinion of it. That’s because most lead-scoring tools have implicitly led you astray. The traditional approach to …
Sometimes it feels like there are a million and one marketing platforms to keep up with. Email. Social media. PPC campaigns. Content marketing. SEO. SMS marketing. There’s a lot to …
When, exactly, should your marketing team hand off a lead to the sales team? Not sure? If there’s any confusion around how to hand off leads, you’re likely losing out …
Customer-oriented marketing helps determine how a product or service can effectively solve the problems and pain of customers and buyers. Digital transformation has produced a plethora of new shiny tools …
I asked a simple question before outlining this article: Choosing to go freemium or free trial depends on a myriad of factors. What was happening in your company that led …