6 Marketing Strategies for B2B Companies to Generate Leads
If you don’t know about us or have just recently heard about our brand, here’s a short introduction: Breadcrumbs is a B2B company that allows you to create and implement …
Breadcrumbs Blog
5 Strategies to Develop Personalized Demand Generation Campaigns
No matter how long you’ve been in business, generating consistent awareness and interest in your brand is key to remaining memorable and building customer loyalty. With every marketer eager to …
The 5 Key Rules To Measuring The Impact Of A High-Performing Scoring Model
We’ve talked about how to build a high-performing lead-scoring model, and we’ve gone over how to then implement that model. Today we’re going to talk about the five rules you …
8 Powerful Customer Retention Strategies [SaaS Edition]
Just how in the world did CustomerGauge raise its loyal customer base by 29%? By “closing the loop” with its best and unhappy customers. In this guide, you’ll learn how …
Why B2B Marketing Strategies Fail—And What You Can Do to Avoid It
B2B marketing and B2C marketing are in completely different wheelhouses. Not only do they serve two distinct audiences, but the ways these audiences behave require different strategies and approaches. While …
The 7 Steps to Creating the Perfect SaaS Customer Journey
According to Oracle CX Insights Report, 90% of respondents consider customer experience to be a priority for their companies. But with the evolution of technology and the enormous diversity of …
The 5 Crucial Rules To Implementing A High-Performing Scoring Model
I’d be willing to bet that I’ve probably looked at more lead scoring models than anyone on the planet over the last few years. Together with the team here at …
What is Revenue Marketing? AND How To Start Fast in 5 Steps
Sales-marketing misalignment always causes silos in organizations. While there is a consensus on strategic alignment, effective coordination in day-to-day tasks across departments remains lacking. This guide explores some of our …
HubSpot vs. Salesforce: Which is best for lead scoring?
Not all leads are the same. But how do you know which ones are more likely to convert? The answer lies in lead scoring. Assigning a “score” to leads based …
9 Ways B2B SaaS Companies Can Effectively Market Their Business to Reach Wider Audiences
If you read the Breadcrumbs blog regularly, you’ve probably noticed a common thread in our post topics—B2B SaaS marketing. This isn’t a coincidence or the result of an alignment of …
You Don’t Need Lots of Data Points to Create a High-Performing Scoring Model
How much data is required to power a lead-scoring model? How many attributes typically drive predictions that are reliable enough to be accurate and actionable? Typically, the standard answers to …