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Stay Ahead with AI-DRIVEN Competitive Intelligence

Always-on competitive intelligence team

Unkover is your AI-driven Competitive Intelligence team delivering critical updates about your competitors the moment they happen:

  • Relevant Page Changes
  • New Funding Rounds
  • Customer reviews
  • Press mentions
  • Acquisitions & Exits
  • SEO gaps & opportunities

Track your competitors website changes

Keep tabs on your competitors key pages

Why spend all day stalking the competition when you don’t have to?

With Unkover, you’ll know instantly when your competitors tweak their messaging or shake up their pricing. No more endless scrolling through their sites or second-guessing your strategies.

Let us do the heavy lifting for you, ensuring you’re always in the loop by notifying you the moment a critical change happens on your competitor’s pages.

Sit back, relax, and keep winning—Unkover makes sure you’re not just in the game, you’re always a step ahead.

Screenshot of Unkover's feature that tracks competitors key website pages

Read your competitors emails

Get competitor insights directly from the source

Companies love updating their customers and prospects about relevant news, product updates, and special offers.

That juicy info from your competitors? It’s yours too. Unkover will automatically capture all their emails and bring them right to your doorstep—accessible to your entire team, anytime.

[COMING SOON: Our fine-tuned AI will sift through these emails, extract key information and send them over to the best team within your org. Less noise, more signal!]

There’s no use in gathering intelligence unless it’s actionable!

We hear you! Unkover’s goal is not to flood you with tons of data points that no one in your team will ever read. We gather competitive intelligence from thousands of data sources and use AI to highlight actionable information to the right team in your company.

Say goodbye to noise. We’re 100% signal.


A sneak peek into what’s coming

We’re excited to get Unkover in your hands as soon as possible and keep building the best competitive intelligence tool with your precious feedback. The roadmap for the next few months is already exciting, so take a look!

While we build and deliver, here’s our promise to you: as an early tester and customer, you’ll lock in an exclusive bargain price we’ll never offer again in the future.


Marketing Hub

Spy on your competitors’ full marketing strategy: social, ads, content marketing, email flows, and more.


Sales Hub

Track competitive Win/Loss analysis and build battle cards. Get alerted at every pricing change.


Product Hub

Get immediate alerts when competitors announce new features or major releases. Identify strengths and weaknesses from online reviews.



Get the competitive intelligence you need where you need it: Slack, eMail, MS Teams, Salesforce, Hubspot, Pipedrive and more.

Screenshot Slack Notifications

Choose your plan

Join now to lock in an exclusive 50% lifetime discount

Save 20%


Up to 5 competitors

50 pages monitored

10 email workflows

3-day data refresh


/per month

$ 79


Up to 10 competitors

100 pages monitored

20 email workflows

1-day data refresh


/per month

$ 159


Custom number of competitors

Custom number of pages monitored

Custom number of email workflows

Hourly data refresh

Custom price

What is HubSpot? The Ultimate Beginner’s Guide

If you’re part of a business, chances are you’ve heard of HubSpot. After all, it holds the top spot with more than 29% of the market share in the marketing automation platform space. This is more than that of the next three solutions combined.

HubSpot brings all the software tools a business needs to scale into one place—marketing, sales, operations, customer service, and more.

Success in today’s complex and hyper-competitive business environment can only come from having total access and control over your data, and HubSpot enables you to do just that.

Let’s break down what you can achieve by integrating HubSpot into your business and the things that it is great at. We’ll also discuss how you can enhance those features by integrating with Breadcrumbs and accelerate your revenue today.

What is HubSpot?

HubSpot started in 2005 as a CRM platform targeted toward marketers. Over time, the company evolved its offerings to support the entire breadth of business functions–marketing, sales, operations, service, and CMS (content management system).

Today, HubSpot is the go-to all-in-one platform for anyone hoping to succeed in the SaaS industry. HubSpot has five main suites of solutions to help companies excel at each of the five major business functions we discussed.

What Is Hubspot: Screenshot Showing Marketing Hub, Sales Hub, Operations Hub, Service Hub, Cms Hub
  • What is HubSpot Marketing Hub? The Marketing Hub offers comprehensive content creation, tracking, and reporting solutions. Whether you want to create powerful content for your website, blog, and social media accounts or create marketing campaigns aligned to specific buyer personas, the Marketing Hub has covered you.

    You can even use its nifty SEO tools to optimize not just your content but your site architecture and more. 
  • What is HubSpot Sales Hub? The Sales Hub provides excellent sales optimization tools and integrates seamlessly with the HubSpot CRM. 

    With the ability to track when leads open emails, submit forms or take any other action on your website, you always have instant access to the most important sales information to take the right decision at the right time.

    You also have solid lead-nurturing features like automated email workflows to follow up automatically with the most promising leads.
  • What is HubSpot Service Hub? Whether you want live chat or conversational bots for your customers or even self-serve portals, you’ll find the Service Hub more than sufficient for your needs.

    Apart from having an extensive knowledge base providing a complete view of each customer’s journey, it also enables automated replies and several email templates for use by your service team.
  • What is HubSpot CMS Hub? The CMS Hub is a complete website hosting platform–think WordPress, Wix, and Squarespace.

    A fast, light, and simple-to-use suite, it helps you design your website with drag-and-drop editing. And it’s more secure than open-source platforms like WordPress.
  • What is HubSpot Operations Hub? The Operations Hub is HubSpot’s newest suite, used to integrate all kinds of data from all your different platforms with HubSpot.

    The highlight of the Operations Hub is its ability to process unstandardized data easily from various sources. It can also improve your internal processes using automation and help you glean deep insights from your data.

How Can HubSpot Help You Grow?

You get to enjoy a host of benefits when you integrate HubSpot with your business. When all your software tools are part of a single, integrated platform, you have your pulse on your data and where your business is going.

  1. Track every conversation with every lead. Every interaction your team–sales, marketing, or service–has with a lead is tracked. There’s no leakage in the lead pipeline.
  2. Make data available to everyone. No matter the hierarchy, everyone in your team can see how you’re getting leads and how you’re converting them.
  3. Enable sales with simplified deal pipelines. Automate lead nurturing at every stage of the deal pipeline with visual, easy-to-track dashboards.
  4. Provide superior service to customers. With live chat and AI bots, gain insight into what customers want and use the data to refine customer service.
  5. Create excellent digital experiences with an unparalleled CMS. Use a full-stack, fast, and secure CMS to create top-tier websites and social media content.

How To Get Started With HubSpot

Though HubSpot offers premium plans based on your organization’s scale and needs, you can also start using HubSpot for free.

Once you’ve created a HubSpot account, you can start integrating your email, contacts, and website with HubSpot and using it to generate leads. HubSpot has made available a great guide to help you through this process. Let’s look at a brief overview of that process here:

Step 1: Email integration. With all your email clients integrated with HubSpot CRM, you can manage your entire email activity inside HubSpot CRM itself. A single automated source of email data is a crucial first step to extracting value from your CRM.

Step 2: Create filters. With the help of filters, you can identify groups of people who’ve performed a similar action. e.g., opened a recent email or replied to an email.

Step 3: Import contacts. By importing all your contact data from your old system to HubSpot, you’ll enrich the platform with more and better information.

Step 4: Define deal stages. Deal stages in HubSpot CRM are a way to keep track of multiple deals simultaneously. You can drag and drop deals into customized deal stages to track where each deal is in the overall pipeline.

Step 5: Create lead ads. With lead ads, you can start generating new leads by creating ads inside HubSpot and delivering them to your target audience. All of your newly-generated leads will auto-populate inside your CRM.

Step 6: Website integration. You can integrate a JavaScript tracking code on your website to collect useful information from your website visitors to enhance your contact data inside your CRM. 

Step 7: Invite Your Team. You can invite your team members from across all departments to ensure all of them have access to a wealth of information in a single, integrated CRM.

How To Ace Lead Scoring Using HubSpot

Lead scoring forms the core of using your customer data for your benefit. It helps you qualify which are your most important leads that need to be focused on by your sales and marketing teams

It can be daunting at first to fully appreciate HubSpot’s lead scoring abilities, so here are four tips you can use to ensure you’re getting the most out of the platform:

Leverage all your data

  • Make sure to use the lead scoring tool in HubSpot to add all relevant attributes and actions when trying to qualify leads. 
  • Use all the data available in HubSpot CRM and all third-party integrations

Use both fit and engagement for scoring fields

Score differences in activity accordingly

  • Your HubSpot scoring model doesn’t automatically score different actions differently. e.g., leads who opened 1-2 emails should be scored less than those who opened 5.
  • You need to ensure HubSpot is doing such differentiated scoring based on your customized metrics.

Score certain actions negatively 

  • Some activities call for negative scoring, so you know which leads aren’t as engaged with your content as others.
  • HubSpot allows you to use negative attributes as well. e.g., sign-ups for cheapest free trials, not opening emails, etc.

Can You Take HubSpot Lead Scoring To The Next Level?

As powerful as HubSpot lead scoring is, it doesn’t do it all. Lead scoring is an important element of the overall HubSpot suite of tools, but it’s not the focus.

You can unlock more potent lead scoring by integrating your HubSpot CRM with the Breadcrumbs platform. Here’s how:

1. Score both frequency and recency

HubSpot doesn’t allow you to perform activity scoring with both frequency and recency; you can only choose one.

Recency relates to how recently an action has been taken. For example, leads who have visited your pricing page within the past hour are more relevant to your sales team than those who visited one month ago.

Breadcrumbs’ scoring models factor recency into the equation by increasing scores for recent actions and decreasing scores for those who have gone radio silent.

Alt=&Quot;What Is Hubspot-Time-Impacts-Lead-Scores-Breadcrumbs&Quot;
With Breadcrumbs’ Decay Simulator, You Have A Clear View Of How Time Impacts Your Scores.

Likewise, Frequency relates to the number of actions that have been taken. Those who repeatedly opened emails and interacted with your brand scored higher than those who did not.

Breadcrumbs allows you to score leads based on both frequency and recency together, so your team gets more accurate and refined results.

2. Track fit and activity scores separately

Using HubSpot, you can track both fit and activity scores but only on their enterprise plan, and even then, the two different lead scoring fields do not accurately merge with each other.

Breadcrumbs, however, allows you to track fit and activity scores separately and combine them for more sophisticated and accurate results.

Alt=&Quot;What Is Hubspot-Identify-Track-Both-Fit-And-Activity-Breadcrumbs&Quot;

3. Deeper differentiation between leads

HubSpot provides a single composite score to your leads, making it difficult to differentiate between leads on a deeper level.

Breadcrumbs allows you to view all leads across 16 scoring buckets, giving you much greater insight into your best leads.

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4. Analyze all your lead scoring data

HubSpot lead scoring only processes the data you have on HubSpot. Not all data sources can be integrated with HubSpot.

Breadcrumbs, on the other hand, allows you to integrate all your data sources to further enrich your scoring model.

Alt=&Quot;What Is Hubspot-Analyze-Lead-Scoring-Data-Breadcrumbs&Quot;

5. Unlock the potential of scoring for up-sell, cross-sell, retention, and product adoption

Breadcrumbs allows you to discover upsell and cross-sell opportunities by identifying leads who are ready to buy, those primed for upselling, and those likely to churn, all at the right time for you to take timely action.

Scale Better And Faster With HubSpot + Breadcrumbs

Breadcrumbs’ HubSpot integration brings sophisticated and easy-to-use capabilities to your HubSpot CRM that can help you scale your business faster.

Our revenue acceleration platform is laser-focused on lead scoring and is powered by machine learning to unlock hidden opportunities that are often missed by other platforms.

Book your free demo of Breadcrumbs today to unlock the full potential of your HubSpot CRM.

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