Compare Lead Scoring / Breadcrumbs vs HubSpot
When it comes to lead scoring success, you can’t rely on “lite” features to drive meaningful results
If you’re looking to launch, optimize, and operationalize lead scoring in a way that maximizes sales effectiveness, then you need a platform that’s purpose-built for scoring. Breadcrumbs offers an advanced alternative to HubSpot’s lite lead scoring capabilities—with a seamless integration to HubSpot data.
|Compare Breadcrumbs vs. HubSpot Lead Scoring||Breadcrumbs||HubSpot|
Build scoring models using data from different sources, even if it doesn’t live in your marketing automation or CRM
Let machine learning unearth what attributes are the best predictors of success based on your objective
Scoring that uses demographic and firmographic data to determine how well a lead aligns with your Ideal Customer Profile
|Multi-Field Scoring Logic|
Check multiple fields to determine scoring logic such as assign 20 points if ARR > 1M or Funding > 5M
|Recency & Frequency-Based Activity Scoring|
Build cohorts of events and assign scoring based on frequency with time decay that’s specific to the cohort’s activities
Give sellers context with a complete description of what scoring criteria was met to generate a score
|Default A/B Testing|
Clone, tweak, and launch test models alongside active models and analyze test results with our handy ‘Compare’ tool.
|Model Performance Analytics|
View pre-built model performance analytics which includes score distribution maps, detailed match-rate reports, and more.